Old Fashion Real Estate Farming....Does it still work?

By
Real Estate Broker/Owner with Clearmark Real Estate llc C 17229

You bet your sweet pumpkin it does! In my opinion it's more important than ever to be the local expert.

Mark McHugh Slocum Realty 

The age old tactics borrowed from the great Real Estate sales gurus like Tom Hopkins & Danielle Kennedy really do work. They are just that, WORK, and that's the word many new agents forget in this highly digital age. It takes good old fashioned, roll up your sleeves and "git er done" type of work to reap the rewards of this type of marketing.

Now don't get me wrong, I want as much SEO and Google hits to promote me as the best darn agent in Little Rhody, but the thrill of walking my Farm on an early Fourth of July morning and sticking 300 Old Glory's in every front yard is darn special. I'll tell you, it's certainly not lost on the neighborhood either. "Hey, here come the pumpkin guys." or "Where's my flag?" The compliments just roll in every time we make the effort.

.Mark McHugh Slocum Realty Warwick Rhode Island 

A Flag for everyhome in the neighborhood on the Fourth of July.

So are you curious about the rewards, other than the warm and fuzzy feel good feeling about interacting with the people? I've tried to pay my mortgage with the feel goods...they're not buying it. So the real numbers after 4 years of dedicated farming; at least some kind of contact once a month in the form of mailings, give aways, walk and talk visits: We spend about $1000. a year on promotion materials and about 10 hours of time delivering. We have listed and sold 2.5 homes a year with and average take home commission of $6000 net, for each home; my associate and I split that for each. So we after expenses and time spent, we each net an estimated $5,000. a year. We are also licensed insurance agents...but that's another story.

The old fashion farming of a neighborhood is still a viable method for new and vetreran agents. Now more than ever it's important to take your message directly to the people. I've only been told to scram once and only one dog bite thus far. The neighbors who appreciate the effort the most ae the seniors. They see the value of that personal touch and hard work ethic. They also have all the time in the world to talk, but that's what makes being the Expert so darn enjoyable.

  • What type of face to face marketing do you do?
  • Do you have any Bright Ideas for this type of farming?

I'd love to hear from you and the ways you market to you farm of shpere of influence.

Here's are Farm : http://www.greenwoodmanorhomes.com/

Thanks for reading,

Mark McHugh Slocum Realty Warwick Rhode Island

 

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Rainmaker
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Evelyn Johnston
Elkhart County Subdivisions, LLC - Elkhart, IN
Super Agent, Probably the Best Agent in the Galaxy

If you have only spent 10 hours delivering, how much time did you spend talking to folks? Did you cultivate a relationship over the last 4 years or just pass out pumpkins and flags?  You are getting listings from showing up twice a year is amasing.

Feb 27, 2010 01:22 AM #1
Rainmaker
44,943
Mark McHugh
Clearmark Real Estate llc - Warwick, RI
Realtor Rhode Island 401-641-3842

Thanks for the comment Evelyn. We do talk to the people when we walk the neighborhood. We also walk with Baseball & Footbaall Schedules, making 4 visits a year. The other months are mailings, newsletter or postcards and magnets. We are also serving their insurance needs, so we talk individually to our clients through out the year.

My opinion, from the neighborhood response is that they appreciate and respect our efforts.

Feb 27, 2010 07:29 AM #2
Rainmaker
645,178
Team Honeycutt
Allen Tate - Concord, NC

What do you think about post cards? Are they just throw away junk mail, or do you think people actually read them?

Mar 05, 2010 12:52 PM #3
Rainmaker
44,943
Mark McHugh
Clearmark Real Estate llc - Warwick, RI
Realtor Rhode Island 401-641-3842

I think postcards serve a great purpose of staying in front of the public. We always do just listed and just solds. We also do some seasonal cards, Valentines, THanksgiving, and the like. I have actually had phone calls and market analysis appointments from postcard mailings.

Mar 08, 2010 11:55 AM #4
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Rainmaker
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Mark McHugh

Realtor Rhode Island 401-641-3842
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