Is your blog helping or hurting your business?
If you have made it past this obstacle, how do you know that your blog postings are increasing your business or if you are turning people off? Is there a chance that people are not interested in what you are writing about?
Below are a few tips that may help to increase your readability and generate a bit more business.
- Act like you are an expert in your field. Be an authority and establish your credibility. Be direct and to the point with your words like you are a go-to source of valuable information.
- Have a purpose! Know why you are writing and sharing the information. Your readers are looking for value; yes writing about a great book you read and a bit on your personal life is fine, but make sure there is a clear purpose and reason for them to read your writing on a consistent basis. Keep them coming back for more.
- Make sure your comments are relevant and are providing valuable information that will bring in more business. Again, this assists in establishing you as an expert.
- Know your followers. Build a list of opt in readers by providing a URL that visitors provide their name and email address. It is important to know who your readers are and be able to keep in touch with them in the future and notify them of events, ect.
- Clearly tell your readers what you want them to do. There is not reason to leave people wondering if they are supposed to read between the lines and decode your message. If you want people to visit your site, read a free report or opt in tell them to do so.
- Don’t forget your links! Provide your readers with outside resources that can provide further information. You do not know everything so use outside resources to optimize your readers’ experience. This will add credibility to your thoughts and comments.
- Make your blog attractive. Visually draw people to your blog. Write in an easy to read font and layout, add pictures to break up text and add a visual appeal and use bold/italic/underline to focus key points/topics.
- Be a consistent source. Write on a regular basis; you don’t have to blog daily, but make the commitment to blog a few times a week. Take a few hours out of your weekday and write when things come to you. There is no harm in having a few postings prepared so when you are pressed for time or have writers block you have something to post.