A Blog About Your Blog

By
Real Estate Mortgage Broker with The Turning Point- Marketing Automation at It's Best

Is your blog helping or hurting your business?

Bloggin about bloggingI understand that creating a blog or website is not always and easy task—especially if you are over the age of 35.  

If you have made it past this obstacle, how do you know that your blog postings are increasing your business or if you are turning people off?  Is there a chance that people are not interested in what you are writing about?


Below are a few tips that may help to increase your readability and generate a bit more business.

  • Have a purpose! Know why you are writing and sharing the information.  Your readers are looking for value; yes writing about a great book you read and a bit on your personal life is fine, but make sureBloggin about blogging there is a clear purpose and reason for them to read your writing on a consistent basis.  Keep them coming back for more.
  • Make sure your comments are relevant and are providing valuable information that will bring in more business.  Again, this assists in establishing you as an expert.
  • Know your followers.  Build a list of opt in readers by providing a URL that visitors provide their name and email address.  It is important to know who your readers are and be able to keep in touch with them in the future and notify them of events, ect.
  • Clearly tell your readers what you want them to do.  There is not reason to leave people wondering if they are supposed to read between the lines and decode your message.  If you want people to visit your site, read a free report or opt in tell them to do so.
  • Don’t forget your links!  Provide your readers with outside resources that can provide further information. You do not know everything so use outside resources to optimize your readers’ experience.  This will add credibility to your thoughts and comments.
  • Make your blog attractive.  Visually draw people to your blog.  Write in an easy to read font and layout, add pictures to break up text and add a visual appeal and use bold/italic/underline to focus key points/topics.
  • Be a consistent source.  Write on a regular basis; you don’t have to blog daily, but make the commitment to blog a few times a week.  Take a few hours out of your weekday and write when things come to you.  There is no harm in having a few postings prepared so when you are pressed for time or have writers block you have something to post.  

 

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Comments 3 New Comment

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Rainmaker
646,601
William James Walton Sr.
Greater Waterbury Real Estate
WEICHERT, REALTORS® - Briotti Group

Makes sense to do all of the above. Except, I am not sure how to go about building that list of opt-in readers....maybe you can give some tips?

February 26, 2010 02:23 PM
Rainmaker
305,701
Leslie Prest
Owner, Assoc. Broker, Prest Realty, Payson,
Leslie Prest, Prest Realty, Sales and Rentals in Payson, AZ

Over 35? I beg your pardon. Not everyone over 35 is computer illiterate. I'm still better with tech things than my grown kids.

February 27, 2010 11:13 AM
Rainer
116,597
Katrina Cole
Katrina Cole, Marketing Manager
The Turning Point- Marketing Automation at It's Best

William:  The opt in lists are great to use for drip campaigns to stay in touch with potential clients as well as past clients.  The more people see and hear about you the more likely they are to remember you when a friend asks for a referral or they decide to sell/buy. 

You can also send weekly overviews of your blog to your opt in list to let them know what was covered in case they missed something.  The options are unlimited; just think of your opt in list as another great marketing avenue you can explore.


Leslie:  Don't take my post the wrong way.  I did not mean anything by the age "35"; I was just generally speaking.  Believe me, I know people well over 55 that are better on computers than some in there early 20s.  Computer literacy is based on willingness to understand and use the technology put in front of us....obviously you are doing great!  Please do not be offended as that was not my intention.

March 01, 2010 12:24 PM
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Katrina Cole

Katrina Cole, Marketing Manager
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