SEO Tools I Love to Use

By
Services for Real Estate Pros with The Marketing Shop.com

I love search engine marketing! It's just so fun and exciting, new and thrilling. There's no "set" way to do it, so everyday's just like a big experiment. Google is constantly changing the rules, and for that I am thankful. It keeps things interesting. I especially love amassing new tools that serve me well, and get me one step further in winning the game of Web Marketing 101. I don't claim to know everything, but I do know that these tools help me get by almost every day.

Xenu Link Slueth - This tool is fabulous for checking dead links. You have to download it, but don't worry, it's not spam (as far as I can tell). It takes a little finagling, but once you get the hang of it, you'll be checking for dead links in no time.

Email Brain - My friend Bob Mutch at SEO Companygave me this idea. Email Brain is a wonderful email newsletter program that I highly recommend. I use it constantly. It works better, faster and is easier to maneuver than Constant Contact.

Keyword Top 10 Site Info- Here is another of Bob Mutch's creations that I use a ton. This tool tells you what the SEO Stats are for the top 10 - 50 sites of any keyword phrase you can imagine. This is a priceless tool in figuring out the Google algorithms of the hour.

Website Keyword Analysis- Okay, this one takes the birthday cake! I love it Bob! It's a keyword analysis that just works on its own. It's an SEO's dream come true. It automatically pulls the keywords from the site and generates other keywords that may potentially rank and then, as if that weren't enough--it tells you where your site ranks in Google, Yahoo and MSN. sweet! I'm not sure, however, if it tolerates misspellings as well as I'd like. For example, the word "websites" is separated as "web sites" in the tool, which is not the way people always type it in the query box, but I'm positive that will be worked out--if there's not a great reason already--knowing Bob.

DigitalPoint- I open my digital point account on a daily basis. In fact, it practically always stays open on one of my browsers. I'm always wanting to see how my client's websites are ranking for this and that keyword. So far it's the easiest system for tracking Google rankings.

Keyword Density Checker- I love this keyword density checker. This tool and others like it will tell you the lowdown on your website's keywords as Google, Yahoo and MSN see it.

MarketLeap - This is an old tool I've been using for a while, but has recently been replaced by faster tools. Still, I visit here now and again to see how my sites are faring. Recently, MarketLeap stopped offering the MSN link popularity ranking because MSN quit allowing it. Check it out. It's cool.

Alexa.com - Someone reminded me of this one in a blog comment. Yes. Alexa is outstanding. It is getting better and better. It's not a true teller of optimization per say, however, it's a great measuring stick. My favorite new feature is the backlinks it shows coming into your site with little photos of the inbound site. So cool.

URL Trends - This is a nifty tool for getting deep diagnostics about your website and for a quick re-cap of your website's SEO Stats. Fun, fun, fun!!!

Google Keyword Tool - This is a tool for finding the possible variations of keyword phrases people will use to find real estate in your area.

For more cool SEO Tools and Web Marketing Tools in general, please visit my Web Tools page!

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Rainmaker
522,426
Sky Realty
Sky Realty - Austin, TX
Do all keyword density checkers work the same?
Jul 20, 2007 10:28 PM #1
Rainmaker
95,494
David L. Britt
Platinum Realty, LLC - Olathe, KS
MBA
Jenna, I gave you a FIVE for this one and bookmarked it!  Thanks for all the great tips!
Jul 20, 2007 10:29 PM #2
Rainmaker
399,451
Eric Bouler
Gardner Realtors, Licensed in La. - New Orleans, LA
Listening to your Needs
Jenna, can you tell me why my sites rank fairly well? www.neworleanscondos.net and www.ericbouler.com I am looking for another set of eyes. Eric Thanks in advance.
Jul 20, 2007 10:31 PM #3
Rainmaker
473,767
Steve Scheer
Realty Oasis - Metro Brokers - Highlands Ranch, CO
Highlands Ranch Real Estate - Denver Real Estate
Welcome to AR Jenna and thanks for all the great info right off the bat. 
Jul 20, 2007 10:35 PM #4
Rainer
65,886
dotjenna Social Media Sales Coach for Real Estate
The Marketing Shop.com - Frisco, TX
You guys are the bomb! What motivation for me to give you the goods and tell you everythig I know! :0)
Jul 20, 2007 10:38 PM #5
Rainer
164,617
Leon Austin
Mobile Notary Services - Colorado Springs, CO
Colorado Springs Mobile Notary
Jenna, thanks for taking the time to put all of this information together. Great resources.
Jul 21, 2007 01:42 AM #6
Rainer
425,330
Becky Troutt
Reynolds Realty of Manatee Inc - Bradenton, FL
Thanks Jenna.  I have never heard of some of these tools.  I have bookmarked this post and I will come back at a later time and go through each one.
Jul 21, 2007 06:07 AM #7
Rainer
77,308
Chuck Dellorto
Coldwell Banker - Licensed in INDIANA & ILLINOIS - Dyer, IN
"Talk To Chuck"

Jenna,

I use Website Keyword Analysis-

But I will check out the others. These sites are very beneficial for us to see the impact that SEO is making.

Jul 21, 2007 11:20 PM #8
Rainmaker
911,712
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate
Excellent post Jenna. These are great sites. I could not get the link to work for the website keyword analysis though.
Jul 22, 2007 03:49 PM #9
Rainer
3,770
Colorado Springs Real Estate
eSalehomes.com - Colorado Springs, CO
I checked the link to the Website Keyword Analysis and it works for me. Try again: http://www.seocompany.ca/tool/keyword-ranking/
Jul 22, 2007 11:45 PM #10
Rainer
102,721
Angie Vandenbergh
Crye-Leike, Realtors - Memphis, TN
A Crye-Leike Blogger

Just in case you didn't know... this post was featured in the Active Rain Week in Review 7/15/07-7/22/07, written by Toby Boyce. Congratulations!

Jul 23, 2007 06:50 AM #11
Rainmaker
1,089,621
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services
Jenna - I was not aware of some of these tools.  I have bookmarked your blog so I can read it again when I have a little more time and I am not winding down for the night.  Thanks.
Jul 24, 2007 11:00 PM #12
Rainer
4,616
Joyce Reid
Creative Gifts To Go LLC - Flagstaff, AZ
Jenna:  Some excellent tools.  Some I've used and some I've never heard of.  I will be trying those out today.  Thank you for posting them.  I've signed up for your blog.
Jul 25, 2007 11:46 AM #13
Rainmaker
50,180
Jennifer Wilson
Agent Solutions - Calgary, AB
Agent Solutions

Great resources Jenna. Thank you for taking the time to share this with us. These tools can be extremely helpful, but like you said it's changing all the time and if SEO is not ones primary business it is hard to keep up.

Thank you for keeping us in the loop.

Ciao!

Aug 01, 2007 10:49 AM #14
Anonymous
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Rainer
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dotjenna Social Media Sales Coach for Real Estate

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