Friends or Acquaintances? Which Do You Seek From Your Clients?

By
Real Estate Agent with Kimberly Howell Properties (210) 646-HOME

Two best friends having a good time.

photo courtesy of StuSeeger

Are online friends your friends?

Last week I wrote a post at AgentGenius about connecting with clients and consumers on a more meaningful basis than just business.  That article, prompted a response by AgentGenius writer Ken Montville, "Your Client Doesn’t Care: A Contrarian View" about how the consumer doesn't care for your friendship - they just want a great real estate agent.

He's right, most consumers want to hire the best real estate professional the world has ever seen and little more.  But during that time, they have a basic human need - that of connection.  They don't necessarily want to be your best friend, but a great acquaintance will have more value than a stranger who happens to be the greatest real estate agent in the world.

Read the full article at AgentGenius - "Why Can’t We Be Friends? The Lost Art Of Acquaintances."

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Rainmaker
476,413
Robert L. Brown
Grand Rapids Real Estate Bellabay Realty, West Michigan
www.mrbrownsellsgr.com

There has to be some sort of connection between the parties. The other way would make for a pretty dull experience.

March 03, 2010 03:51 PM
Rainmaker
333,351
Ty Lacroix
Envelope Real Estate Brokerage Inc

Matt: I would find it hard to believe if someone didn't like me or couldn't connect with me why they would do business with me.

Ty

March 03, 2010 06:46 PM
Rainmaker
522,857
Shirley Parks
Broker, 210-414-0966, San Antonio TX Homes
Sands Realty 210-414-0966

Hi Matt, I think it is inevitable that our clients start thinking of us as friends and vice versa.

March 03, 2010 07:34 PM
Rainmaker
932,869
Greg Nino
Houston, Texas
RE/MAX Compass, formerly RE/MAX WHP

I treat clients like sorta friends. We're business friends, nothing more. They want the job handled, not a new BFF.

March 03, 2010 11:10 PM
Ambassador
470,881
Kate Elim
Realtor 540-226-1964, Selling Homes & Land at LA
Dockside Realty

Hi Matt...Sometimes it depends on the market area.  When it is a small community you often create a relationship that goes a bit deeper than great acquaintance. 

Kate

March 29, 2010 09:40 PM
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Rainmaker
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Matt Stigliano

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