photo courtesy of StuSeeger
Are online friends your friends?
Last week I wrote a post at AgentGenius about connecting with clients and consumers on a more meaningful basis than just business. That article, prompted a response by AgentGenius writer Ken Montville, "Your Client Doesn’t Care: A Contrarian View" about how the consumer doesn't care for your friendship - they just want a great real estate agent.
He's right, most consumers want to hire the best real estate professional the world has ever seen and little more. But during that time, they have a basic human need - that of connection. They don't necessarily want to be your best friend, but a great acquaintance will have more value than a stranger who happens to be the greatest real estate agent in the world.
Read the full article at AgentGenius - "Why Can’t We Be Friends? The Lost Art Of Acquaintances."