Why do some Realtors suggest NOT to stage a property?

By
Home Stager with Restage Inc.

Why do some Realtors suggest NOT to stage a property?

After years and years of staging properties it still amazes me how some realtors still discourage sellers from staging.

Is it because they didn't suggest staging right away and the house has sat unsold for so long they don't want to admit they could have done more?

Or is it because they think that it honestly doesn't work?

If so I ask why have home builders been "staging" their properties forever. Why do the statistics tell us that staged properties sell faster for more money than non staged properties?

Bottom line - It works.

It's been proven over and over again that staging done right helps sell a property faster for more money!

Presentation is everything and it's proven in pretty much every aspect of our lives. From the grocery store where plan-o-grams are used to make sure all of the products are placed exactly right and presented to the buyer in an attractive and pleasing way.

We pay more as consumers for brand name products that are packaged nicely.

We go to "nice" restaurants and pay more for pretty dishes and elegant decor.

And the list goes on....

The more consumers are educated on the staging process the more I think sellers and buyers will appreciate a finely packaged home.

I know from experience in my own home shopping I do.

I have included a house we completed about 2 weeks ago to show some examples of our staging.

The house depicted in the pictures was an interesting property in so far as it was a challenge for furniture placement.

The angles and layout of the room was different and I think it turned out quite well.

House sold in 1 week for 99.9% of the asking price - No conditions.

Another great statistic on why to stage your house!!!

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Topic:
ActiveRain Community
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Alberta Calgary Region
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Rainer
78,917
Linda Sticklin
Home Staging & Organizing

I have had 2 of these situations in the past year--one recently. In each case, they were vacant resales. The seller had already purchased another house and really needed to sell. In both cases, they were willing to invest a significant amount of money to do it right and realtor advised against it! I was honest with both sellers and said the realtor must have either had a bad experience with a stager or just wasn't educated about the benefits. Of course, the realtor is not the one left with mortgages, utility costs and taxes on 2 properties. Both sellers were professional, educated people yet were intimidated into doing nothing. In one case the seller opted to rent instead of sell and the other is waiting for the listing contract to expire and will reconsider staging at that time. I have referred that seller to a realtor that is a strong advocate of staging!

March 05, 2010 09:01 AM
Rainmaker
633,045
Cindy Bryant
"Houston Home Staging Pro's"
Redesign Etc. Home Staging

I've had this happen quite a few times.  I had one seller say "my REALTOR is discouraging me from staging, let's prove them wrong and stage it."  After the agent walk-through, they commented on how they loved it!

March 05, 2010 09:26 PM
Anonymous #18
Anonymous
Robby Zettler-Metropolitan Home Design

I'd like to address Team Knowles. Part of our job as Stagers is to convey the message to the seller that staging works. You market, we merchandise. I often remind my realtors that that puts them in a much better position with their client.  A big part of my job is helping a client understand how staging will help them. I have never insulted someones decor or taste nor would I. However, I've made good clients along the way and quite often they hire me to help them move into their new space. The realtors job is simply to refer me.

Beautiful job on the staging, Kim!

March 06, 2010 11:34 AM
Rainer
59,043
Gail Sterback
LancasterRelocation Specialist
Coldwell Banker Select Professionals, Lancaster PA

Realtors inLancaster Pa believe in staging.  It does work!  Most people have a hard time visualizing what a place could look like.

March 07, 2010 07:39 AM
Rainmaker
559,750
Keith Landis
Pennsylvania Mortgages
NMLS#137243 Keystone Home Finance, Pittsburgh PA

Buyers respond to staging.   Staging is money well spent on the seller side.  Especially in a buyer's market.

March 09, 2010 06:23 AM
Anonymous
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Rainer
67,232

Kim Suecroft - Hanson

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