Listings Are The Name Of The Game

By
Managing Real Estate Broker with RE/MAX Executive Realty

My team and I have always been listing agents.  We are marketing agents for those sellers/builders, and I spend a considerable amount of money each and every month in order to make the phone ring to accomplish two objectives. The first goal is to ensure that our inventory does sell.  I market our supply of homes to make the phone ring with buyer calls.  That's my job.....to market.  The second goal is to maintain a consistent supply of listings and to make sure our inventory is replenished, as each home sells.  

We disclose to every buyer we meet with that we are sellers' agents.  The listings are ours to market, and we will gladly co-operate with a buyers' agent if they would like to use one.  Full disclosure at all times from the first meeting is a standard practice for my team members.  Representing a seller is not a license to lie, and the buyer is always given the opportunity to jump ship and use a buyers' agent, at any time.  We are fully prepared to co-broke on every listing in our inventory whether it is new construction or a resale property.  

Listings, in my opinion, are the name of the game.  It's the more expensive side of the real estate transaction.  Working a buyer takes time and vehicle expense.  Representing a seller costs money, if done properly.  Online marketing has a cost attached to it, and direct mail marketing is a significant expense, but the result is peace of mind that you will always have business.  Just one listing will result in many more buyers and sellers.  We very rarely lose a listing before it sells.  Listings have always been the name of my game, especially new construction.  I prefer the comfort of knowing that sometime in the future my team and I will receive a commission check from a listing that's reasonably priced rather than working with a buyer for months and possibly receiving nothing.

  

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Topic:
Real Estate General Information
Location:
Massachusetts Norfolk County Franklin
Groups:
Active Rain Newbies
MA REALTORS
Posts to Localism
Women And Their Business Hear The Roar
RE/MAX Active Rain Bloggers
Tags:
listings franklin ma02038
listing agents franklin ma02038
new listings franklin ma02038
remax listings franklin ma02038

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Rainmaker
670,647
Kay Van Kampen
Realtor®, Springfield Mo Real Estate
RE/MAX Broker, RE/MAX Solutions

Barbara, listings are the name of the game.  Without them, we wouldn't have buyers.  Great post.

March 04, 2010 09:38 PM
Rainmaker
1,823,138
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Kay....I fully agree.....that's how I've worked for 32 years.....focussing on listings.

March 05, 2010 07:18 AM
Rainmaker
329,362
Katie McBride
RE/MAX Executive Realty

Listings are great, but buyers are so much fun to work with even though some take forever to make a decision.  And time is money.

March 05, 2010 07:43 AM
Rainmaker
238,428
Matt Grohe
RE/MAX Des Moines
RE/MAX Real Estate Concepts

Barbara: Very insightful post. Having a good listing inventory gives an agent legtimacy and expereince. It helps you to keep your finger on the pulse of the market.

March 08, 2010 09:33 PM
Rainmaker
1,823,138
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Katie....enjoy your fun....I'll take the listings!!!

Matt....it keeps you in business....can't rely on a buyer for a commission and if you do, it takes alot of time to close them...listings are much quicker.

March 09, 2010 06:56 AM
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Rainmaker
1,823,138

Barbara Todaro

"New Franklin MA Homes"
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Additional Information

The Kuney-Todaro Team is the "#1 team in Franklin's #1 office." Our expertise is in marketing new construction and resale properties. New construction is our niche and we have sold 40 subdivisions in the area of Franklin MA.