Listings Are The Name Of The Game

By
Managing Real Estate Broker with RE/MAX Executive Realty

My team and I have always been listing agents.  We are marketing agents for those sellers/builders, and I spend a considerable amount of money each and every month in order to make the phone ring to accomplish two objectives. The first goal is to ensure that our inventory does sell.  I market our supply of homes to make the phone ring with buyer calls.  That's my job.....to market.  The second goal is to maintain a consistent supply of listings and to make sure our inventory is replenished, as each home sells.  

We disclose to every buyer we meet with that we are sellers' agents.  The listings are ours to market, and we will gladly co-operate with a buyers' agent if they would like to use one.  Full disclosure at all times from the first meeting is a standard practice for my team members.  Representing a seller is not a license to lie, and the buyer is always given the opportunity to jump ship and use a buyers' agent, at any time.  We are fully prepared to co-broke on every listing in our inventory whether it is new construction or a resale property.  

Listings, in my opinion, are the name of the game.  It's the more expensive side of the real estate transaction.  Working a buyer takes time and vehicle expense.  Representing a seller costs money, if done properly.  Online marketing has a cost attached to it, and direct mail marketing is a significant expense, but the result is peace of mind that you will always have business.  Just one listing will result in many more buyers and sellers.  We very rarely lose a listing before it sells.  Listings have always been the name of my game, especially new construction.  I prefer the comfort of knowing that sometime in the future my team and I will receive a commission check from a listing that's reasonably priced rather than working with a buyer for months and possibly receiving nothing.

  

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  1. Cherry Wings Realty 03/04/2010 08:05 AM
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Rainmaker
2,021,660
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"New Franklin MA Homes"

Christine....marketing is my preference....it's certainly an expense, but I enjoy it and I like to see my team with inventory.

Mar 04, 2010 08:24 AM #9
Rainmaker
2,021,660
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"New Franklin MA Homes"

Joan....I think there are more buyers out there right now....it's a sign of the times.

Mar 04, 2010 08:25 AM #10
Rainmaker
2,021,660
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"New Franklin MA Homes"

William....it's a more secure situation than working with buyers.....at some point, the listings will sell.

Mar 04, 2010 08:26 AM #11
Rainmaker
817,996
Richard Weeks
Waller Group - Dallas, TX
Realtor, Associate Broker - Manager Business Development

I like you business model and agree listing good listings is the name of the game.  Good luck in keeping the pipeline full.

Mar 04, 2010 08:27 AM #12
Rainmaker
2,021,660
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"New Franklin MA Homes"

Scott....my balance has always been one sided!!!   listings....before I had a team, I would refer all buyer calls to other agents.

Mar 04, 2010 08:28 AM #13
Rainmaker
2,021,660
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"New Franklin MA Homes"

Richard....I like listings....I think it's partially a control thing!!!!

Candice....sometimes the psychiatric work is less....sometimes not!!!!

Mar 04, 2010 08:29 AM #14
Rainmaker
2,021,660
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"New Franklin MA Homes"

Dennis.....those are my thoughts also.....nothing's guaranteed but the chances of collecting a commission on a listing are better than the chance of making a score from a buyer.

Mar 04, 2010 08:31 AM #15
Rainmaker
2,021,660
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"New Franklin MA Homes"

Bill....the listing side makes the MOST sense.....a listing agent can make more money than an agent who focuses on buyers.

Mar 04, 2010 08:32 AM #16
Rainmaker
2,021,660
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"New Franklin MA Homes"

Richard....thanks....I work very hard at keeping that inventory at a certain level.

Mar 04, 2010 08:33 AM #17
Ambassador
1,010,462
Harry F. D'Elia
Precision Real Estate Inc. - Phoenix, AZ
Investor , Mentor, CSSN, Radio Coach, REOs, ABR

I am building up my listings on a weekly basis. My niche is purchasing homes from the Arizona Trustee Sales. Help the investor to restore house back to market value. Then, list the property for sale.

Mar 04, 2010 09:07 AM #18
Rainmaker
2,021,660
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"New Franklin MA Homes"

Harry....very nice....you make a piece from a couple of sides.

Mar 04, 2010 09:18 AM #19
Rainer
351,033
Bill Somerset
Avalar Advantage Real estate - Dover, NH
ABR, e-PRO - Realtor - NH Real Estate Agent

I have found for me personally that I like to list property too.  I try to keep a high level of inventory.  For me as a single agent, that number is right around 12 listings at a time.  I'm not sure what is easier, but I tend to prefer to work the listing side of transactions.

Mar 04, 2010 09:48 AM #20
Rainmaker
2,021,660
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"New Franklin MA Homes"

Bill....if you know how to give a good listing presentation, then you will make a consistent income....listings are the name of the game....keep improving your presentation....learn something from each listing presentation that you give....every home and homeowner is a different situation and you should take something out of each presentation and add it to your rhetoric.

Mar 04, 2010 10:10 AM #21
Rainer
11,204
Sean Dankers
Realty World Select - Fredericksburg, VA

I also prefer listings.  I was on the REO side for a while now I am focused on expireds as a "remarketing specialist"..

Mar 04, 2010 11:03 AM #22
Rainmaker
2,021,660
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"New Franklin MA Homes"

Sean...expired listings are a great source of business....you don't have to convince them to sell....half the work is done.

Mar 04, 2010 11:20 AM #23
Rainmaker
686,449
Kay Van Kampen
RE/MAX Broker, RE/MAX Solutions - Springfield, MO
Realtor®, Springfield Mo Real Estate

Barbara, listings are the name of the game.  Without them, we wouldn't have buyers.  Great post.

Mar 04, 2010 09:38 PM #24
Rainmaker
2,021,660
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"New Franklin MA Homes"

Kay....I fully agree.....that's how I've worked for 32 years.....focussing on listings.

Mar 05, 2010 07:18 AM #25
Rainer
341,959
Katie McBride
RE/MAX Executive Realty - Hopkinton, MA
The McBride Team

Listings are great, but buyers are so much fun to work with even though some take forever to make a decision.  And time is money.

Mar 05, 2010 07:43 AM #26
Rainmaker
238,939
Matt Grohe
RE/MAX Real Estate Concepts - Des Moines, IA
RE/MAX Des Moines

Barbara: Very insightful post. Having a good listing inventory gives an agent legtimacy and expereince. It helps you to keep your finger on the pulse of the market.

Mar 08, 2010 09:33 PM #27
Rainmaker
2,021,660
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"New Franklin MA Homes"

Katie....enjoy your fun....I'll take the listings!!!

Matt....it keeps you in business....can't rely on a buyer for a commission and if you do, it takes alot of time to close them...listings are much quicker.

Mar 09, 2010 06:56 AM #28
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