How to Sell Your Parents Home in 7 Days!

By
Real Estate Agent with Dove Realty Inc.
http://actvra.in/9fY

My clients were recently faced with the challenge of placing their parents in an assisted living facility and selling their home.  This is how we did it, step by step, in seven days. (From the time we listed it!)

1.     This is the most important part.  They moved their folks into the assisted living facility before they even talked about selling the house.  Having your house on the market is stressful for anyone, but there is nothing more distressing for elderly sellers than having strangers tromp through their house day in and day out.

2.     We set a budget of $15,000 for improvements that would give the best return.  This included: paint, refinishing hardwood floors, new sink and counter tops in the kitchen, some new lighting fixtures, a ton of yard work and a new (tear off) roof.

3.     After the work was done, I brought in furniture, artwork,and accessories and then staged the living daylights out of it!

4.     Instead of using my traditional real estate sign, I had a custom sign made that mimicked my flyer.  On Sunday afternoon, I had over 200 people come through my open house.  By Sunday night, we had a full price offer and we closed in 30 days.

 

Before                                                         After

 

The funky Euro style laminate cabinetry which had been sponge painted was transformed by painting out the entire cabinet with Latte by Restoration Hardware.

 

The biggest improvement here was painting out the fireplace. Lightening up the drab green wall color paint helped to wake up the entire room.

 

Again, paint was the hero for this little bathroom.

 

If you'd like to sell your parent's home in seven days, give me a call! 

The Better it Looks...The Better it Sells! 

Susan@SusanPeters.com

206.781.1724

www.SellingYourParentsHome.com

www.SusanPeters.com

 

 

 

 

 

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Show All Comments
Rainer
43,109
Citrus County Florida Real Estate
Tropic Shores Realty - Crystal River, FL

Nice post. Good job! Two hundred people for an open house.........holy moly!

March 05, 2010 09:20 PM #5
Rainmaker
1,369,319
Donna Harris
Regent Property Group - Austin, TX
Realtor, CDPE & ASP - Hill Country Lakeway Austin

Great before and after pictures, and I completely agree about getting the parents out first to get the emotion out of the transaction.

March 05, 2010 09:20 PM #6
Rainer
8,009
Regran Leedy
Stouffer Realty - Akron, OH
Real Estate Agent In Bath, Ohio

Terrefic pictures. What a difference a little paint and imagination can do to a house. 200 people is unheard of around our area. Good for you.

March 05, 2010 09:28 PM #7
Rainmaker
660,136
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging that Sells Portland Homes"

Susan -- what a great story, and as always, beautifully staged.  Congrats on a successful project once again!

March 05, 2010 09:51 PM #8
Rainmaker
1,330,275
Charles Stallions
Charles Stallions Real Estate Services - Pensacola, FL
800-309-3414 - Pensacola, Pace or Gulf Breeze, Fl.

Shucks Susan, you should do a youtube video or something detailing how you did it. Maybe you could sell it to a TV station.

March 05, 2010 10:27 PM #9
Rainer
253,132
Kathy Burke
Sensational Home Staging~~Danville, CA - Danville, CA
S.F. East Bay Home Staging

Susan....looks like a completly different home!!  GREAT job!  And I totally agree that is was VERY smart to have the home vacant.  Easier on everyone....especially the parents!!

March 05, 2010 11:35 PM #10
Rainmaker
358,292
Ginger Foust
Certified Staging Professional - Oakhurst, CA
Home Stager Oakhurst CA, Dream Interior Redesign & Staging

WOW Susan what a difference you made. Smart, savvy realtors like you WANTED!!!

March 05, 2010 11:52 PM #11
Rainer
1,538
rajesh kumar
digitaltours.ca - Bristol, VA

nice job now your house look so beautiful.

March 06, 2010 03:14 AM #12
Rainmaker
86,942
Wanda Richards
Shows Great Home Staging and Web Solutions - Roanoke, VA
Shows Great Home Staging

Wow!  What a great transformation!  200 people at an open house sounds like your market is hot.  I love what the furniture and accessories that you added.  You made a tired house look young and modern.  I would love to see a picture of the sign.

March 06, 2010 04:21 AM #13
Rainmaker
151,569
Virginia Tatseos
Stage-Show-Sell - Bloomfield Township, MI

Great job in the staging and great way to write the blog

March 06, 2010 07:48 AM #14
Rainmaker
171,739
Cynthia Bartch
Home Stager/Property Stylist & more! Granville, Ohio - Granville, OH
Redesigned Spaces; All Round Nice Gal

Now Susan this advertisement about staging in your blog is priceless because those photos scream updated, fresh, cheery and turnkey ready!

Fabulous work as usual!

March 06, 2010 08:59 AM #15
Rainmaker
270,523
Cathy Lee
CL Design Services Home Staging - Danville, CA
ASP, IAHSP, RESA Danville, CA

Stunning Susan , as always!! The kitchen looks incredible-did you change the floor? Love the red armless chairs with the green walls-perfect!

March 06, 2010 10:32 AM #16
Rainmaker
106,786
Liz Gallagher
LG Home Harmony - Home Stagers & Organizers - Montreal, QC
Montreal Quebec RESA member

Lovely, Congratulations on a quick sale.

March 06, 2010 10:55 PM #17
Rainer
59,055
Gail Sterback
Coldwell Banker Select Professionals, Lancaster PA - Mountville, PA
LancasterRelocation Specialist

Wow - what a great update job.  Only problem I see is the $15,000 budget.  Great when it works - your job is the proof!

March 07, 2010 07:42 AM #18
Rainmaker
486,417
Kathy Nielsen
http://atlantahomestaging.net - Marietta, GA
Atlanta Georgia Home Stager

The transformation is HUGE!  You can sure tell you staged the dickens out of this one.  In all seriousness, the dollars spent was well worth every penny.

Congratulations. Your home staging is being featured in the group Staging Before and After Pictures.

Kathy

March 07, 2010 05:18 PM #19
Rainmaker
366,210
Linda D. Pufford
Stage with Divine Style - Home Staging - Novato, CA
ASPM, Marin/Sonoma Home Stager

Susan,

Like you said: The Better it Looks...The Better it Sells!!!  It went from night to day...clean, bright and beautiful.  Once again you Topped the Mark.  Great success with the open house...Congratulations!!!

March 08, 2010 11:39 PM #20
Rainmaker
116,467
Susan Peters
Dove Realty Inc. - Seattle, WA
The Better it Looks the Better it Sells

Jerri and Joe: Thanks for visiting my blog.

Liz: I've always been a little rebellious.

Regran, John, Linda, Wanda and Jennifer: I think having a custom sign that featured the interior drew people in because the the house was fairly modest looking from the exterior and it was partially hidden behind a big hedge. This is by far the busiest open house I've had in years.

Kathy and Donna: Having the parents move 1st makes all the difference in the world, both their piece of mind and your marketing plan.

March 09, 2010 01:44 AM #21
Rainmaker
116,467
Susan Peters
Dove Realty Inc. - Seattle, WA
The Better it Looks the Better it Sells

Thanks to everyone for your kind comments and for those of you who asked about the Flyer/Sign here's a picture of one I did for another house.

March 12, 2010 02:22 AM #22
Rainmaker
994,760
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

That sign is awesome!  What a fabulous idea!  I can see now why the open house was so busy. 

March 14, 2010 03:39 PM #23
Rainmaker
191,566
David Stevens
Royal LePage Coast Capital Realty, Victoria BC Canada - Victoria, BC

Great sign Susan! I've never seen that done before, but what a good idea! And a big difference after the paint job in the house you had listed.

Cheers from your neighbour in Victoria, BC

October 10, 2010 03:30 PM #24
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Rainmaker
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Susan Peters

The Better it Looks the Better it Sells
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