How to Sell Your Parents Home in 7 Days!

By
Real Estate Agent with Dove Realty Inc.
http://actvra.in/9fY

My clients were recently faced with the challenge of placing their parents in an assisted living facility and selling their home.  This is how we did it, step by step, in seven days. (From the time we listed it!)

1.     This is the most important part.  They moved their folks into the assisted living facility before they even talked about selling the house.  Having your house on the market is stressful for anyone, but there is nothing more distressing for elderly sellers than having strangers tromp through their house day in and day out.

2.     We set a budget of $15,000 for improvements that would give the best return.  This included: paint, refinishing hardwood floors, new sink and counter tops in the kitchen, some new lighting fixtures, a ton of yard work and a new (tear off) roof.

3.     After the work was done, I brought in furniture, artwork,and accessories and then staged the living daylights out of it!

4.     Instead of using my traditional real estate sign, I had a custom sign made that mimicked my flyer.  On Sunday afternoon, I had over 200 people come through my open house.  By Sunday night, we had a full price offer and we closed in 30 days.

 

Before                                                         After

 

The funky Euro style laminate cabinetry which had been sponge painted was transformed by painting out the entire cabinet with Latte by Restoration Hardware.

 

The biggest improvement here was painting out the fireplace. Lightening up the drab green wall color paint helped to wake up the entire room.

 

Again, paint was the hero for this little bathroom.

 

If you'd like to sell your parent's home in seven days, give me a call! 

The Better it Looks...The Better it Sells! 

Susan@SusanPeters.com

206.781.1724

www.SellingYourParentsHome.com

www.SusanPeters.com

 

 

 

 

 

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Location:
Washington King County Seattle Bryant
Groups:
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Posts to Localism
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Stage It Forward...
Staging "Before" & "After" Pictures
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Rainmaker
355,119
Linda D. Pufford
ASPM, Marin/Sonoma Home Stager
Stage with Divine Style - Home Staging

Susan,

Like you said: The Better it Looks...The Better it Sells!!!  It went from night to day...clean, bright and beautiful.  Once again you Topped the Mark.  Great success with the open house...Congratulations!!!

March 08, 2010 11:39 PM
Rainmaker
115,117
Susan Peters
The Better it Looks the Better it Sells
Dove Realty Inc.

Jerri and Joe: Thanks for visiting my blog.

Liz: I've always been a little rebellious.

Regran, John, Linda, Wanda and Jennifer: I think having a custom sign that featured the interior drew people in because the the house was fairly modest looking from the exterior and it was partially hidden behind a big hedge. This is by far the busiest open house I've had in years.

Kathy and Donna: Having the parents move 1st makes all the difference in the world, both their piece of mind and your marketing plan.

March 09, 2010 01:44 AM
Rainmaker
115,117
Susan Peters
The Better it Looks the Better it Sells
Dove Realty Inc.

Thanks to everyone for your kind comments and for those of you who asked about the Flyer/Sign here's a picture of one I did for another house.

March 12, 2010 02:22 AM
Rainmaker
945,070
Sharon Tara
New Hampshire Home Stager
Sharon Tara Transformations

That sign is awesome!  What a fabulous idea!  I can see now why the open house was so busy. 

March 14, 2010 03:39 PM
Rainmaker
187,916
David Stevens
Royal LePage Coast Capital Realty, Victoria BC Canada

Great sign Susan! I've never seen that done before, but what a good idea! And a big difference after the paint job in the house you had listed.

Cheers from your neighbour in Victoria, BC

October 10, 2010 03:30 PM
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Rainmaker
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Susan Peters

The Better it Looks the Better it Sells
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