Martha Stewart KB homes have the right formula in a tough market

By
Real Estate Agent with Premier Florida Realty of SWFL

    We all recall when the domestic goddess, business magnate, author, editor, K mart consultant with her own brand with Martha Living, her own show on tv was found guilty in 2004 for selling stocks and obstructing justice and lying to investigators about conveniently selling stocks just before they went down.She got 5 months which I thought a bit steep but she endured it and now KB homes flagship seller are the Martha Stewart KB Homes.

 In a market which has seen KB Homes( #7 sales in US ) slump drastically with a drop of 20% in the first quater of 2007 , the homes which bare her name are doing very well thank you very much. Granted Martha Stewart Homes represent only 5% of KB Homes sales, they are a vibrant and successful story in a rough real estate market. I am looking forward to have KB Homes offering these homes in Fort Myers, Naples or South West FL. Currently, in addition to the Atlanta area, Martha Stewart KB homes are on sale in Perris, Calif., east of Los Angeles; Katy, Texas, near Houston; and Cary, N.C., near Raleigh. Construction has begun on Martha developments in Denver, Daytona Beach, Fla. and Lancaster, Calif., outside Los Angeles. They are on a roll.  

  Its is so surprising that the queen of interior decorating and more would only put her name on a product that stand out and would be well build, well styled. The homes are inspired by the renovation of her own properties Connecticut, Wesport and New York and offer 4 major styles:

KThe Katonah KB Homes traditonal Colonial style pound,  

  The Lily Pond KB Homes with its Long Island inpired beach cottage style, the Skyland KB Homes which is inspired by her 1925 traditional stone home along the coast of Maine and finally the Dunemere KB Homes inspired by Bahamas and coastal style beach cottage homes.  I wanted to know why these homes are selling better then others.They are just well made and they are well priced.Of course the interiors are not to shabby if Martha has her name on it. Here is the link for these of you who want to know more about these homes or buyers who want to contact your agent and find out where they are available in their neck of the wood or if they are coming soon to their city: http://www.kbhome.com/

KBHThe Lily Pond KB Homes

. There is a section specially for real estate professionals who want updates.The homes cover a range of buyers as it offers homes from around $150,000 to $500,000. The  CEO is predicting that Martha Stewart KB homes will possibly represent 10% of the total homes build which is quite impressive as they build around 39, 00 homes in 2006.That you like Martha Stewart or not it does not matter, something is happening at KB Homes and Martha Stewart is luring buyers in a tough market.  

 

LLoyd Nichols

Real Estate Network Services
6360 Presidential Court, suite 4
Fort Myers , Florida 33919
cell: 239-810-2980
fax: 239-463-4826

web sitehttp://homesftmyersfl.com/ 
web site: http://www.mlsouthwestfloridahomes.com/
Real Estate Blog: http://activerain.com/lloydn

Posted by

MLS Password  Buying in SWFL Ventes de Biens  FOR SELLERS search homes in FL      

 

 

follow me on Activerain         follow me on facebook        follow me on Twitter         follow me on Youtube

 

 

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Tags:
about florida
fort myers
martha stewart
martha stewart kb homes
katonah kb homes
lily pond kb homes

Anonymous
Post a Comment
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the scissors to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the clock to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Show All Comments
Rainer
76,774
Chuck Christensen
Your Financial Coach - Bellingham, WA
Business is business. Clinton was subjected to personal pleasure, not business related. Bush was subjected to personal revenge, not business. Martha knew what she had done and served her time. It has nothing to do with her ability market herself...and she is great at that.
July 22, 2007 10:04 PM #1
Rainmaker
406,437
LLoyd Nichols
Premier Florida Realty of SWFL - Fort Myers, FL
SW Florida Homes
That is correct she knows how to sell a product. You might have a point about her knowing what she had done.After all she was a stock broker in a previous career in New York, and quite a good one. The point is the homes she is selling. There is something going on there.Quality is seems.
July 22, 2007 10:35 PM #2
Ambassador
384,803
Tracy Santrock
Fonville Morisey/Santrock Realty Group, Inc. - Cary, NC
Raleigh - Cary Realtor

Not sure if your community is off the ground yet.  Here in Cary over 300 homes were sold in year 1.  I wrote about the intro last August and did an update today.  The only negative is that this community gets pounded by airplanes overhead all day long. 

Good luck in your area!!

August 13, 2007 04:53 PM #3
Rainmaker
406,437
LLoyd Nichols
Premier Florida Realty of SWFL - Fort Myers, FL
SW Florida Homes

Tracy its not off the ground in Lee County as of yet. HUM about the airplanes. Thanks for passing by.

Have a great year in Cary NC

August 14, 2007 12:20 AM #4
Anonymous
Anonymous
Jayanti

West florida homes  offers everything from parks, restaurants and shopping, to schools, an outstanding amenity complex and an extensive trail system, designed to connect everything the New Town development has to offer.

June 23, 2009 12:20 AM #5
Anonymous
Post a Comment
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the lamp to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Show All Comments
Rainmaker
406,437

LLoyd Nichols

SW Florida Homes
Ask me a question
*
*
*
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the truck to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Additional Information