How To Create HyperLinks to Anchor Text

By
Services for Real Estate Pros with Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy
http://actvra.in/4hMw

How To Create HyperLinks to Anchor Text

Many of our Members and Bloggers have heard, read, or been told that it's not good to include links in your Blog posts to other sites.  Nonsense!  In this post, I'll share my difference of opinion, then show you how to do it.  Creating Hyperlinks to Anchor text can be very powerful and beneficial to your Blog for multiple reasons. Useful and informative links bring more value to your readers and targeted audience, they increase your SEO, and they drive traffic back to your blog from those who you are linking to.

According to many experts, creating anchor text boosts your search engine rankings and can make all the difference in the world to your Blog. "It tells search engines what the page is about.  Used wisely, it boosts your rankings in search engines.

What is Anchor Text?  Anchor text is the hyperlinked word(s) or phrases on your blog or website page - the words that you can click on to be taken to another site, Blog, or web page. 

What is a Hyperlink?  A Hyperlink is the underlined word which is commonly referred to as embedded text or an embedded link.  It's usually a blue underlined word that turns purple once it's been clicked on.  When you hover your mouse over a Hyperlink on a page, the arrow of the mouse will turn into a hand, and the URL or web address of that Anchor Text Hyper Link will appear in the lower left hand corner of your browser.

Hover your mouse over this Anchor Text Hyperlink but don't click on it, you'll see the Web address displayed at the Bottom of your Browser.  If you click on the Anchor Text Hyperlink, you'll end up right back here at this post.  Why?  Because that's how I've setup the hyperlink for that Anchor Text phrase.

How do you create hyperlinks and what is considered good Anchor Text?  Here's a couple tips:  Words like CLICK HERE, and READ MORE are not the suggested anchor text to use on your Blog posts.  They carry less value, and even moreso, they're less likely to get clicked on.  Also creating URL Anchor text IE: http://activerain.com/blogs/activebrad is less valued than using keyword(s) Anchor Text like "ActiveBrad's ActiveRain Blog"  If you want to see what other members have written about this Anchor Text topic, check out ActiveRain Anchor Text Blogs.

Now it's your turn!

Creating a hyperlink to Anchor Text is really easy. 

1. Type the keywords or phrase (Anchor Text) you want to use as the hyperlink within your Blog post.

2. Highlight the word(s) or phrase with your mouse so that it's
(only highlight and select the keywords or anchor text you want to use for your link)

3. Click on the "chain link icon" located in the toolbar at the top of your Blog Entry
(if there is no chain link, then you are most likely on the HTML tab)

4. Once the "Insert/Edit Link" box pops up, type in the URL or web address that you want to link to:
Example: http://activerain.com and be sure to add your "Keyword" or "Phrase" as the Title

The default on ActiveRain is to open a new window when your hyperlink is clicked on. You can change that option by clicking on the black arrow located at the end of the "Target" box.  I suggest having it always open in a new window so that your Blog post stays open, and your readers can come back to your post.  If you want the linked site to replace your Blog post page, then select "Open In Same Window."

5. Now click on the "Insert" button and your Anchor Text will be Hyperlinked to whatever URL or Web address you've entered.  If you hover your mouse over the new link, this is where you'll see the "Title" you created pop up over the hyperlink.

This should help get you started creating Hyperlinks to Anchor Text and key phrases, and understand why it's important that you do this on your Blog posts.  Don't get carried away with these though, if not used wisely, too many hyperlinks to anchor text can do more harm than good. The recommended amount of Hyperlink Anchor Text ranges depending who you talk to, I suggest no more than 3 or 4 per Blog post.  So what type of links are you thinking about now?  Maybe Local Schools?  MLS or IDX sites?  Chambers, Restaurants, Local Businesses etc.?

Just for fun, here's an Anchor Text that's sure to get clicked: DON'T CLICK HERE! :-O

 

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Re-Blogged 14 times:

Re-Blogged By Re-Blogged At
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Show All Comments
Rainer
31,834
Eric Robbins
New Rulez Marketing, LLC - Orinda, CA

Thanks for the details - I wasn't aware that hyperlinking words instead of URL's gets you more Google juice.

Mar 20, 2010 02:24 PM #101
Rainmaker
909,945
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate

Love the don't click it link Brad:)

Mar 20, 2010 04:48 PM #102
Ambassador
711,431
Brad Andersohn
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy - Fairfield, CA
ActiveBrad 707.646.1876

Bill - I knew that you'd go for that one!!   :-)

Mar 20, 2010 10:04 PM #103
Rainmaker
183,593
Celeste Chism - Fairfield Glade TN Fairfield Glade Real Estate and More
RE/MAX Premier Choice - Crossville, TN
Your
Thanks for giving us such great information... I really enjoy learning from you guys:)
Mar 24, 2010 08:37 AM #104
Ambassador
711,431
Brad Andersohn
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy - Fairfield, CA
ActiveBrad 707.646.1876

Celeste - always happy to help when and where we can.

Mar 24, 2010 09:57 AM #105
Rainer
18,918
Phi Vo
Go Insurance Rates - Los Angeles, CA

Is there a reason why my blog posts are being nofollowed? I can't seem to get them to follow on my blog post, unless you have to pay to get that option.

Apr 14, 2010 02:17 PM #106
Ambassador
711,431
Brad Andersohn
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy - Fairfield, CA
ActiveBrad 707.646.1876

Phi - I'll have one of our community builders contact you to explain. Thanks. :-)

Apr 14, 2010 02:58 PM #107
Rainmaker
310,093
Michelle Minch
Moving Mountains Design Home Staging, Pasadena, CA - Los Angeles, CA
Home Staging Los Angeles & Pasadena, CA

Thank you for this information about linking and hyperlinks. I have been on the fence about linking to outside sites. You make a good argument for doing so.

Apr 18, 2010 04:21 PM #108
Rainer
42,797
Woody Willis
Century 21 American Properties West - Jacksonville, NC

Thanks for the information. I am still struggling with the web creation thing and any information is useful.

Woody

Jul 09, 2010 02:18 PM #109
Ambassador
711,431
Brad Andersohn
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy - Fairfield, CA
ActiveBrad 707.646.1876

No problem Woody, glad to help any way I can.  You may want to search the network for some additional help or members who may be able to expand on what you're looking for.  We have a pretty sharp group of folks here and the best part is, they love to help others. :-)

Jul 09, 2010 02:47 PM #110
Rainmaker
138,153
Mike Woods
msWoods Real Estate, LLC - Indianapolis, IN

Thanks Brad,

 

A lot of folks don't realize the importance of links, let alone the various meta tags, such as the dofollow and nofollow tags. I'm focused on Carmel Real Estate and so this is an example of anchor text in a blog comment w/ a nofollow tag.

Sep 08, 2010 11:49 AM #111
Rainmaker
49,121
Mary Anne S. Daly
O'Donnell Financial Group, NMLS #232164 CA BRE #01380812 - Mill Valley, CA
Queen of the Loan & Radio Personality

Thanks for this tutorial, I had forgotten how to do it!

Oct 19, 2010 10:31 PM #112
Ambassador
711,431
Brad Andersohn
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy - Fairfield, CA
ActiveBrad 707.646.1876

Hi Mary Anne - you know me, always happy to help if I can. 

BTW - Still want to see your new video when it's done... :-)

Oct 19, 2010 10:38 PM #113
Rainmaker
80,556
Pat Yoest
Century 21 Aadvantage Gold, 702-719-2100 - Las Vegas, NV
702-521-1442

This is a mystery to me and I keep learning.  I hope there is a time when I feel confident that I know what I am doing.

Jan 04, 2011 04:32 PM #114
Ambassador
711,431
Brad Andersohn
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy - Fairfield, CA
ActiveBrad 707.646.1876

Hi Pat - the mystery will be solved the more time you spend learning.  The key is to keep pressing forward and learning this stuff, it will make a difference in your blogging and business success.  The time will come when you'll feel confident with your efforts.

Jan 04, 2011 04:50 PM #115
Rainer
15,030
CJ Davies
Davies and DeGennaro Real Estate - Long Beach Island, NJ
Davies and DeGennaro

I agree with you, I have been getting more traffic to my web site through hyperlinks.

Feb 17, 2011 02:23 PM #116
Ambassador
711,431
Brad Andersohn
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy - Fairfield, CA
ActiveBrad 707.646.1876

CJ - good quality keyword anchor text is great for SEO and for giving the consumer value-added content within your posts.

Thanks for reading and commenting.  :-)

Feb 17, 2011 02:35 PM #117
Rainer
16,108
James W. Bobo II
Bobo Real Estate Company - Florence, AL

Thanks for showing how easy it is to post these hyperlinks with good anchor text.  I didn't realize there was a button for that.  I always clicked on the html button and had to write the html code.  Thanks!

Jun 17, 2011 10:13 AM #118
Ambassador
711,431
Brad Andersohn
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy - Fairfield, CA
ActiveBrad 707.646.1876

James - glad this was helpful, I can't imagine having to use the html tab everytime yiou wanted to put a link.

Jun 18, 2011 04:12 PM #119
Rainmaker
16,104
Charles Barnes
Real Estate eBroker ~ www.oclakeside.com - Fullerton, CA
Fullerton Neighborhood Homes for Sale

Excellent info.  Thanks for sharing! :-)

May 29, 2013 08:58 PM #120
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Ambassador
711,431

Brad Andersohn

ActiveBrad 707.646.1876
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