How To Create HyperLinks to Anchor Text

By
Services for Real Estate Pros with Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy
http://actvra.in/4hMw

How To Create HyperLinks to Anchor Text

Many of our Members and Bloggers have heard, read, or been told that it's not good to include links in your Blog posts to other sites.  Nonsense!  In this post, I'll share my difference of opinion, then show you how to do it.  Creating Hyperlinks to Anchor text can be very powerful and beneficial to your Blog for multiple reasons. Useful and informative links bring more value to your readers and targeted audience, they increase your SEO, and they drive traffic back to your blog from those who you are linking to.

According to many experts, creating anchor text boosts your search engine rankings and can make all the difference in the world to your Blog. "It tells search engines what the page is about.  Used wisely, it boosts your rankings in search engines.

What is Anchor Text?  Anchor text is the hyperlinked word(s) or phrases on your blog or website page - the words that you can click on to be taken to another site, Blog, or web page. 

What is a Hyperlink?  A Hyperlink is the underlined word which is commonly referred to as embedded text or an embedded link.  It's usually a blue underlined word that turns purple once it's been clicked on.  When you hover your mouse over a Hyperlink on a page, the arrow of the mouse will turn into a hand, and the URL or web address of that Anchor Text Hyper Link will appear in the lower left hand corner of your browser.

Hover your mouse over this Anchor Text Hyperlink but don't click on it, you'll see the Web address displayed at the Bottom of your Browser.  If you click on the Anchor Text Hyperlink, you'll end up right back here at this post.  Why?  Because that's how I've setup the hyperlink for that Anchor Text phrase.

How do you create hyperlinks and what is considered good Anchor Text?  Here's a couple tips:  Words like CLICK HERE, and READ MORE are not the suggested anchor text to use on your Blog posts.  They carry less value, and even moreso, they're less likely to get clicked on.  Also creating URL Anchor text IE: http://activerain.com/blogs/activebrad is less valued than using keyword(s) Anchor Text like "ActiveBrad's ActiveRain Blog"  If you want to see what other members have written about this Anchor Text topic, check out ActiveRain Anchor Text Blogs.

Now it's your turn!

Creating a hyperlink to Anchor Text is really easy. 

1. Type the keywords or phrase (Anchor Text) you want to use as the hyperlink within your Blog post.

2. Highlight the word(s) or phrase with your mouse so that it's
(only highlight and select the keywords or anchor text you want to use for your link)

3. Click on the "chain link icon" located in the toolbar at the top of your Blog Entry
(if there is no chain link, then you are most likely on the HTML tab)

4. Once the "Insert/Edit Link" box pops up, type in the URL or web address that you want to link to:
Example: http://activerain.com and be sure to add your "Keyword" or "Phrase" as the Title

The default on ActiveRain is to open a new window when your hyperlink is clicked on. You can change that option by clicking on the black arrow located at the end of the "Target" box.  I suggest having it always open in a new window so that your Blog post stays open, and your readers can come back to your post.  If you want the linked site to replace your Blog post page, then select "Open In Same Window."

5. Now click on the "Insert" button and your Anchor Text will be Hyperlinked to whatever URL or Web address you've entered.  If you hover your mouse over the new link, this is where you'll see the "Title" you created pop up over the hyperlink.

This should help get you started creating Hyperlinks to Anchor Text and key phrases, and understand why it's important that you do this on your Blog posts.  Don't get carried away with these though, if not used wisely, too many hyperlinks to anchor text can do more harm than good. The recommended amount of Hyperlink Anchor Text ranges depending who you talk to, I suggest no more than 3 or 4 per Blog post.  So what type of links are you thinking about now?  Maybe Local Schools?  MLS or IDX sites?  Chambers, Restaurants, Local Businesses etc.?

Just for fun, here's an Anchor Text that's sure to get clicked: DON'T CLICK HERE! :-O

 

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Re-Bloggged 14 times:

Re-Blogged By Re-Blogged At
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  14. Jeffrey DiMuria 321.223.6253 www.SouthBrevardBeachHomes.com 12/21/2010 04:25 PM
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Topic:
Real Estate Best Practices
Groups:
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Tags:
hyperlinks
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Comments 115 New Comment

Show All Comments
Rainer
31,834
Eric Robbins
New Rulez Marketing, LLC

Thanks for the details - I wasn't aware that hyperlinking words instead of URL's gets you more Google juice.

March 20, 2010 10:03 PM
Rainmaker
908,191
Bill Gassett
Metrowest Massachusetts Real Estate
RE/MAX Executive Realty

Love the don't click it link Brad:)

March 20, 2010 04:48 PM
Ambassador
735,462
Brad Andersohn
ActiveBrad 707.646.1876
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy

Bill - I knew that you'd go for that one!!   :-)

March 20, 2010 10:04 PM
Rainmaker
183,593
Celeste Chism - Fairfield Glade TN Fairfield Glade Real Estate and More
Your
RE/MAX Premier Choice
Thanks for giving us such great information... I really enjoy learning from you guys:)
March 24, 2010 08:37 AM
Ambassador
735,462
Brad Andersohn
ActiveBrad 707.646.1876
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy

Celeste - always happy to help when and where we can.

March 24, 2010 09:57 AM
Rainer
18,918
Phi Vo
Go Insurance Rates

Is there a reason why my blog posts are being nofollowed? I can't seem to get them to follow on my blog post, unless you have to pay to get that option.

April 14, 2010 03:02 PM
Ambassador
735,462
Brad Andersohn
ActiveBrad 707.646.1876
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy

Phi - I'll have one of our community builders contact you to explain. Thanks. :-)

April 14, 2010 02:58 PM
Rainmaker
309,421
Michelle Minch
Home Staging Los Angeles & Pasadena, CA
Moving Mountains Design Home Staging, Pasadena, CA

Thank you for this information about linking and hyperlinks. I have been on the fence about linking to outside sites. You make a good argument for doing so.

April 18, 2010 04:21 PM
Rainer
42,797
Woody Willis
Century 21 American Properties West

Thanks for the information. I am still struggling with the web creation thing and any information is useful.

Woody

July 09, 2010 02:18 PM
Ambassador
735,462
Brad Andersohn
ActiveBrad 707.646.1876
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy

No problem Woody, glad to help any way I can.  You may want to search the network for some additional help or members who may be able to expand on what you're looking for.  We have a pretty sharp group of folks here and the best part is, they love to help others. :-)

July 09, 2010 02:47 PM
Rainmaker
138,053
Mike Woods
msWoods Real Estate, LLC

Thanks Brad,

 

A lot of folks don't realize the importance of links, let alone the various meta tags, such as the dofollow and nofollow tags. I'm focused on Carmel Real Estate and so this is an example of anchor text in a blog comment w/ a nofollow tag.

September 08, 2010 11:49 AM
Rainmaker
49,121
Mary Anne S. Daly
Queen of the Loan & Radio Personality
O'Donnell Financial Group, NMLS #232164 CA BRE #01380812

Thanks for this tutorial, I had forgotten how to do it!

October 19, 2010 10:31 PM
Ambassador
735,462
Brad Andersohn
ActiveBrad 707.646.1876
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy

Hi Mary Anne - you know me, always happy to help if I can. 

BTW - Still want to see your new video when it's done... :-)

October 19, 2010 10:38 PM
Rainmaker
80,556
Pat Yoest
702-521-1442
Century 21 Aadvantage Gold, 702-719-2100

This is a mystery to me and I keep learning.  I hope there is a time when I feel confident that I know what I am doing.

January 04, 2011 04:32 PM
Ambassador
735,462
Brad Andersohn
ActiveBrad 707.646.1876
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy

Hi Pat - the mystery will be solved the more time you spend learning.  The key is to keep pressing forward and learning this stuff, it will make a difference in your blogging and business success.  The time will come when you'll feel confident with your efforts.

January 04, 2011 04:50 PM
Rainer
15,018
CJ Davies
Davies and DeGennaro
Davies and DeGennaro Real Estate

I agree with you, I have been getting more traffic to my web site through hyperlinks.

February 17, 2011 02:23 PM
Ambassador
735,462
Brad Andersohn
ActiveBrad 707.646.1876
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy

CJ - good quality keyword anchor text is great for SEO and for giving the consumer value-added content within your posts.

Thanks for reading and commenting.  :-)

February 17, 2011 02:35 PM
Rainer
16,108
James W. Bobo II
Bobo Real Estate Company

Thanks for showing how easy it is to post these hyperlinks with good anchor text.  I didn't realize there was a button for that.  I always clicked on the html button and had to write the html code.  Thanks!

June 17, 2011 10:13 AM
Ambassador
735,462
Brad Andersohn
ActiveBrad 707.646.1876
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy

James - glad this was helpful, I can't imagine having to use the html tab everytime yiou wanted to put a link.

June 18, 2011 04:12 PM
Rainer
15,629
Charles Barnes
Fullerton Neighborhood Homes for Sale
Real Estate eBroker ~ www.oclakeside.com

Excellent info.  Thanks for sharing! :-)

May 29, 2013 08:58 PM
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Ambassador
735,462

Brad Andersohn

ActiveBrad 707.646.1876
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