A Broker's Open is more than just another Open House

By
Real Estate Sales Representative with Keller Williams Select REALTORS® Lic # 613697

Marney KirkThe traditional Open House has its merits and drawbacks, but a Broker's Open has PURPOSE and is truly a benefit for the Seller. Marney Kirk, a colleague of mine at Keller Williams Excellence in Towson, MD is one of those hard working agents who goes the extra mile for her clients. She firmly believes in the value of having fellow professionals come through and give their honest opinion about the condition and pricing of her new listings. It gives validation to what she has most likely already told her clients. It is human nature to discount what we hear from those closest to us [our Listing Agent, for example], while we tend to listen to strangers. Strange, aren't we humans? Nonetheless, If comments come from other REALTORS®, they carry more weight. Especially, if the issues are repeated by many. Not that this is fail-safe, but it surely is your best hope in bringing the Seller closer to reality about what needs to happen in order to make their property more sellable. Marney's Perryfalls

No one can do anything about the location of a property, but the Seller has direct control over the other 2 factors that impact the sale and they are price and condition. If they do not want to address the condition, due to lack of energy or funds, then the remaining factor of price needs to be addressed. If not, then they need to get used to seeing the sign in their front yard and don't need to worry about keeping their house especially tidy, because there won't be too many showings. Over priced houses sit in the market, whereas properly priced properties go on the market and on to settlement in more reasonable amounts of time.

That same Broker's Open can provide validation to the pricing strategy and allow agents the opportunity to preview the property for potential Buyers. The main issue is that we want to help our Sellers get the Highest Dollar in the Shortest Time, so they can move on to the next chapter in their lives.

 

Posted by

Me Kim Jones-Educator, Advocate & REALTOR®

 with Faith Realty

 Your resource for ALL things Real Estate and Beyond...

 Cell:  443-622-0902   realtor.kim.jones@gmail.com   Office: 410-426-3456

 Dedicated to Excellence through Education, 1st mine, then yours -; )

 CRS, ABR, GRI, SRES, e-Pro, ASP, AHWD, WHC, Credit Smart Trainer

 

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Tags:
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Rainer
246,401
Frank Castaldini
Realtor - Homes for Sale in San Francisco
Coldwell Banker

Good article.  I have however noticed that agents can be somewhat optimist and believe a price is just right when in time it proves out that the price was high.  We've tested this several times in my area.  I usually pay more attention to the cynical opinion.  Often it's closer to reality.

March 13, 2010 08:21 AM
Ambassador
1,089,379
Melissa Zavala
Broker, Escondido Real Estate, San Diego County
Broadpoint Properties

Broker's Open House and local community caravans are an important part of the marketing plan. That's for sure.

March 13, 2010 08:39 AM
Ambassador
1,656,868
Margaret Rome, Baltimore Maryland
Sell Your Home With Margaret Rome
Broker/ Owner HomeRome Realty-Author "Real Estate the Rome Way" 410-530-2400

Kim,Marney does a good service for her listings. Good way to highlight another Maryland REALTOR.

It was so good seeing you on Monday at my  open house during the filming of Realtor Magazine Master Series. Love your enthusiasm and wish you much continued success!

March 13, 2010 08:49 AM
Rainer
32,097
Kim Jones
Educator, Advocate & REALTOR - Baltimore, MD Relo
Keller Williams Select REALTORS®

You are certainly right in many cases Frank. Much depends on the depth of knowledge of the REALTORS® who are giving their opinions : )

March 13, 2010 09:11 AM
Rainer
32,097
Kim Jones
Educator, Advocate & REALTOR - Baltimore, MD Relo
Keller Williams Select REALTORS®

Thanks Melissa, It wasn't until I came to Keller Williams that this fact was impressed upon me. 

March 13, 2010 09:14 AM
Rainer
32,097
Kim Jones
Educator, Advocate & REALTOR - Baltimore, MD Relo
Keller Williams Select REALTORS®

Margaret, What can I say, but I am just following in your footsteps and calling it like I see it! TY!

 

March 13, 2010 09:24 AM
Rainmaker
205,196
Marney Kirk
Towson, Maryland Real Estate
Keller Williams Excellence Realty

Kim, thank you so much for your compliments! i really do appreciate that, and YOU! Your insight was so valuable, and the sellers have taken all of the feedback to heart and have been working on them all. They even installed the new front screen door in the driving rain on Saturday! Thank you for your help. You are amazing!

March 18, 2010 05:42 PM
Rainer
32,097
Kim Jones
Educator, Advocate & REALTOR - Baltimore, MD Relo
Keller Williams Select REALTORS®

Marney, I am so pleased to be in an office where true commeraderie is dispayed and lived out. It is wonderful to know that when a call for help goes out, people respond and rise to the ocassion. We missed you today at the Pot Luck Team Meeting : ( You would have enjoyed my Asian Green Rice ; }

March 18, 2010 10:06 PM
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Rainer
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Kim Jones

Educator, Advocate & REALTOR - Baltimore, MD Relo
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