A Broker's Open is more than just another Open House

By
Real Estate Sales Representative with Keller Williams Select REALTORS® Lic # 613697

Marney KirkThe traditional Open House has its merits and drawbacks, but a Broker's Open has PURPOSE and is truly a benefit for the Seller. Marney Kirk, a colleague of mine at Keller Williams Excellence in Towson, MD is one of those hard working agents who goes the extra mile for her clients. She firmly believes in the value of having fellow professionals come through and give their honest opinion about the condition and pricing of her new listings. It gives validation to what she has most likely already told her clients. It is human nature to discount what we hear from those closest to us [our Listing Agent, for example], while we tend to listen to strangers. Strange, aren't we humans? Nonetheless, If comments come from other REALTORS®, they carry more weight. Especially, if the issues are repeated by many. Not that this is fail-safe, but it surely is your best hope in bringing the Seller closer to reality about what needs to happen in order to make their property more sellable. Marney's Perryfalls

No one can do anything about the location of a property, but the Seller has direct control over the other 2 factors that impact the sale and they are price and condition. If they do not want to address the condition, due to lack of energy or funds, then the remaining factor of price needs to be addressed. If not, then they need to get used to seeing the sign in their front yard and don't need to worry about keeping their house especially tidy, because there won't be too many showings. Over priced houses sit in the market, whereas properly priced properties go on the market and on to settlement in more reasonable amounts of time.

That same Broker's Open can provide validation to the pricing strategy and allow agents the opportunity to preview the property for potential Buyers. The main issue is that we want to help our Sellers get the Highest Dollar in the Shortest Time, so they can move on to the next chapter in their lives.

 

Posted by

Me Kim Jones-Educator, Advocate & REALTOR®

 with Faith Realty

 Your resource for ALL things Real Estate and Beyond...

 Cell:  443-622-0902   realtor.kim.jones@gmail.com   Office: 410-426-3456

 Dedicated to Excellence through Education, 1st mine, then yours -; )

 CRS, ABR, GRI, SRES, e-Pro, ASP, AHWD, WHC, Credit Smart Trainer

 

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Tags:
marney kirk
keller williams excellence
towson
md open house
brokers open
keller williams
listing agent

Anonymous
Post a Comment
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the robot to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the man to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Show All Comments
Rainer
247,026
Frank Castaldini
Coldwell Banker - San Francisco, CA
Realtor - Homes for Sale in San Francisco

Good article.  I have however noticed that agents can be somewhat optimist and believe a price is just right when in time it proves out that the price was high.  We've tested this several times in my area.  I usually pay more attention to the cynical opinion.  Often it's closer to reality.

Mar 13, 2010 08:21 AM #1
Ambassador
1,093,963
Melissa Zavala
Broadpoint Properties - Escondido, CA
Broker, Escondido Real Estate, San Diego County

Broker's Open House and local community caravans are an important part of the marketing plan. That's for sure.

Mar 13, 2010 08:39 AM #2
Ambassador
1,678,444
Margaret Rome, Baltimore Maryland
HomeRome Realty - Baltimore, MD
Sell Your Home With Margaret Rome

Kim,Marney does a good service for her listings. Good way to highlight another Maryland REALTOR.

It was so good seeing you on Monday at my  open house during the filming of Realtor Magazine Master Series. Love your enthusiasm and wish you much continued success!

Mar 13, 2010 08:49 AM #3
Rainer
32,597
Kim Jones
Keller Williams Select REALTORS® - Perry Hall, MD
Educator, Advocate & REALTOR - Baltimore, MD Relo

You are certainly right in many cases Frank. Much depends on the depth of knowledge of the REALTORS® who are giving their opinions : )

Mar 13, 2010 09:11 AM #4
Rainer
32,597
Kim Jones
Keller Williams Select REALTORS® - Perry Hall, MD
Educator, Advocate & REALTOR - Baltimore, MD Relo

Thanks Melissa, It wasn't until I came to Keller Williams that this fact was impressed upon me. 

Mar 13, 2010 09:14 AM #5
Rainer
32,597
Kim Jones
Keller Williams Select REALTORS® - Perry Hall, MD
Educator, Advocate & REALTOR - Baltimore, MD Relo

Margaret, What can I say, but I am just following in your footsteps and calling it like I see it! TY!

 

Mar 13, 2010 09:24 AM #6
Rainmaker
208,802
Marney Kirk
Keller Williams Excellence Realty - Towson, MD
Towson, Maryland Real Estate

Kim, thank you so much for your compliments! i really do appreciate that, and YOU! Your insight was so valuable, and the sellers have taken all of the feedback to heart and have been working on them all. They even installed the new front screen door in the driving rain on Saturday! Thank you for your help. You are amazing!

Mar 18, 2010 05:42 PM #7
Rainer
32,597
Kim Jones
Keller Williams Select REALTORS® - Perry Hall, MD
Educator, Advocate & REALTOR - Baltimore, MD Relo

Marney, I am so pleased to be in an office where true commeraderie is dispayed and lived out. It is wonderful to know that when a call for help goes out, people respond and rise to the ocassion. We missed you today at the Pot Luck Team Meeting : ( You would have enjoyed my Asian Green Rice ; }

Mar 18, 2010 10:06 PM #8
Anonymous
Post a Comment
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the car to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Show All Comments
Rainer
32,597

Kim Jones

Educator, Advocate & REALTOR - Baltimore, MD Relo
Ask me a question
*
*
*
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the key to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase: