Door-knocking - turned out to be a pain in my . . .

By
Managing Real Estate Broker with David Northup - Aim RE Group Inc, Temecula Realtors® (AIM)

FEET!

I'd never knocked on doors before and decided it was time to give it a go. (I need some listings!) I figured I'd print up some door hangers and go meet some people. Here's a look at the door hangers. With as many NODs as there are in my area, I dedicated the entire back panel to an "Avoid Foreclosure" message.  I'm sure there is a lot of (constructive) criticism you could give me on the design but I was pretty happy with what I was able to come up with on my own (w/ out having to pay for the design).

My plan was coming along nicely. The door hangers arrived about 2 weeks after ordering. Then it happened. I was sitting there looking at 5,000 door hangers and quickly realized that NOW I NEEDED TO ACTUALLY GO OUT AND KNOCK ON THE DOORS OF COMPLETE STRANGERS.

I'll admit it. There was a moment of paralyzing fear before I finally put on my shoes headed out the door. I didn't know what to expect.  Were people going to tell me to piss off (or worse). What sort of armor should I wear? What was I going to say? What was my pitch going to be? Would it be hard to tame these scary home owners?

I finally settled on a smiling "Hello, my name is David and I'm a local real estate broker. I'm trying to pick up more business in this area. Do you (or anyone you know) need to buy or sell a home?" (And then I just wait for a response.)

After the first 20 doors it became easier and easier. I did stumble on my words a couple of times but it got easier and easier for sure.

Before I started out I mapped out an area I wanted to cover and now that Google Maps has the lots drawn on the map it was pretty easy to figure out a plan for hitting 100+ doors.

In all, I'd say I spoke with about 8 or 9 people who answered the door. Turns out that most of the people that answer their door are pretty nice! Who knew! I met several really nice people (none of which needed to sell their home) and the usual smile on my face - got just a little wider.

By the end I was really having a lot of fun with it. The fear was completely gone.

The only casualty on the day was my pair of aching feet. I'd been to 116 doors and after going to http://www.mapmyrun.com and retracing the path I took through the neighborhood I found out the straight mileage was 1.86 miles. Then I started thinking about the trips from the street to the front door and wondered if it really added that much to it. I did a test at my own home to see the difference. It turns out that walking past the front of my home (from property line to property line) takes about 22 paces. To go from the property line to the front door and then to the other property line takes 73 paces.  My front door is maybe just a little longer than most so I used 60 for my calculations instead. Since the straight walk is only 36% of the actual distance I figure I'd walked 5.1 miles in dress shoes. OUCH!

Has anyone dressed up for door-knocking and slipped on a pair of running shoes? I think I've got to do that next time.

. . . or maybe a pair of roller blades?

 

Looking forward to my next time out, which is going to be right now! I'll get to read your responses when I get back.

PS. Don't forget the sun screen!

- Temecula Real Estate

Posted by

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David NorthupDavid Northup - Broker, Realtor®,Owner
Aim Real Estate Group Inc.,
Temecula Real Estate

"Providing Direction For Buyers and Sellers"
& Delivering "Raving Fan" Customer Service in the process 

**Buyers - Contact David for a list of available homes!
**Sellers - Let me provide you with a comparable market analysis that will give you an idea of your home's current value. Even if your home's value is less than the amount you owe, we can still typically make arrangements to sell your home at little or no cost to you.
Call me at (951) 326-0196 or choose one of these other ways to connect with me . . .
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*** All information/opinion offered is deemed reliable but not guaranteed. CA DRE License # 01802944 ***

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Sybil Campbell 03/17/2010 11:00 PM
Topic:
Real Estate Sales and Marketing
Groups:
Active Rain Newbies
Independent Brokerages
REALTOR LIFE
Realtors®
"Whacked"!!!
Tags:
doorknocking
marketing

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Rainmaker
83,598
Samantha Davault
DFW Urban Realty - Fort Worth, TX
Fort Worth, TX
Sounds like you faced a fear and it paid off for you in renewed confidence and an enjoyable form of inexpensive marketing. Motto mention the exercise aspect of it. Good job David!
Mar 16, 2010 02:50 PM #66
Rainmaker
83,598
Samantha Davault
DFW Urban Realty - Fort Worth, TX
Fort Worth, TX
Sounds like you faced a fear and it paid off for you in renewed confidence and an enjoyable form of inexpensive marketing. NoT to mention the exercise aspect of it. Good job David!
Mar 16, 2010 02:51 PM #67
Rainmaker
83,598
Samantha Davault
DFW Urban Realty - Fort Worth, TX
Fort Worth, TX
Sounds like you faced a fear and it paid off for you in renewed confidence and an enjoyable form of inexpensive marketing. NoT to mention the exercise aspect of it. Good job David!
Mar 16, 2010 02:51 PM #68
Rainer
117,198
Beverly of Bev & Bob Meaux
Keller Williams Suburban Realty - West Orange, NJ
Where Buying & Selling Works

I give thumbs up for anyone who can go door to door. I've done it, but it's hard for me. That and cold-calling.

Mar 16, 2010 06:40 PM #69
Rainer
71,465
Jennifer Pirkle
Harvest Realty 678-617-0715 - Dawsonville, GA
Dahlonega, Dawsonville, Cumming, GA

I have been thinking more and more about this approach.  Thanks for some insight.

Mar 17, 2010 10:19 AM #70
Rainmaker
229,598
Vic Steele
Vic Steele, Broker CA BRE 01349863 - Anaheim Hills, CA
Broker/Consultant

I'm not a door-knocker but I have a friend that builds his business that way.  His solution to maximizing his time?  http://www.segway.com/  He absolutely loves it and everyone in his farm in Orange, CA knows when Jeremy is door-knocking because all the neighbors are talking about the Segway coming down the street!

Mar 17, 2010 11:56 PM #71
Rainmaker
122,753
David Dee
IRN REALTY - Alhambra, CA
Real Estate - San Gabriel Valley (L.A.) & N. Orange County CA
David, door knocking is great in that you can kill 2 birds with one stone. It gets tough when the weather heats up.
Mar 17, 2010 11:58 PM #72
Rainer
3,641
Matt Goulart
Web Star Content - Oakville, ON

I really like this 'tactic'

Mar 18, 2010 02:06 PM #73
Rainmaker
131,051
Aaron Silverman
Bluewater Property Management, LLC and Lowcountry Turnkey Properties, LLC - Charleston, SC
Improving the Real Estate Experience through Educa

I have done door knocking.  I am not a fan of it, but it does work.  Good luck.

Mar 19, 2010 04:04 AM #74
Rainmaker
131,051
Aaron Silverman
Bluewater Property Management, LLC and Lowcountry Turnkey Properties, LLC - Charleston, SC
Improving the Real Estate Experience through Educa

I have done door knocking.  I am not a fan of it, but it does work.  Good luck.

Mar 19, 2010 04:04 AM #75
Rainmaker
131,051
Aaron Silverman
Bluewater Property Management, LLC and Lowcountry Turnkey Properties, LLC - Charleston, SC
Improving the Real Estate Experience through Educa

I have done door knocking.  I am not a fan of it, but it does work.  Good luck.

Mar 19, 2010 04:04 AM #76
Rainmaker
262,842
Wayne B. Pruner
Oregon First - Tigard, OR
Tigard Oregon Homes for Sale, Realtor, GRI

That's a tough way to go, but good luck to you!

Mar 25, 2010 07:05 PM #77
Rainer
257,137
Charles Edwards Bentonville
Coldwell Banker Harris McHaney & Faucette 479-253-3796 - Bentonville, AR
AR REALTOR, Bentonville Real Estate Agent and Broker

Terrific post. Rock on...or should I say WALK on?

Mar 27, 2010 03:51 PM #78
Rainer
50,180
David Northup
David Northup - Aim RE Group Inc, Temecula Realtors® (AIM) - Murrieta, CA

Quick update: 558 doorknocks -  30 or so good conversations with residents - 3 buyer leads, 3 listing leads. No contracts or offers yet.

Mar 27, 2010 06:27 PM #79
Rainer
8,940
Bob Sweazy
Prudential A. S. de Movellan Real Estate - Lexington, KY

David,

Mar 31, 2010 10:16 AM #80
Rainer
8,940
Bob Sweazy
Prudential A. S. de Movellan Real Estate - Lexington, KY

David,

I have 2,000 door hangers in my garage and haven't gotten up the nerve to use them. Thanks for the encouragement. I'm going to get some information printed and start my journey of door knocking.

Mar 31, 2010 10:20 AM #81
Rainer
3,068
Sheryl Gay
Keller Williams Realty - Temecula, CA

Love door knocking started in Feb, I don't give out door hangers just my business card and I get their e-mail. Each month I send out the company news letter. I've been coined the street walker in the neighborhood in a good way. I got a listing from door knocking in March would've  closed this week but the darn house caught on fire. Long story but I saved the house, so now I'm the hero street walker. I think everyone in that neighborhood now has my card. The more people see that we as realtors care, and go that extra mile their minds will change.

Apr 16, 2010 03:27 PM #82
Anonymous
Anonymous
Nancy

Hi,

I just got back from my very first doorknocking experience today.  It was much easier than I thought it would be.  I knocked about 40 doors, talked to 10 people.  None moving in the near future.  I only met one lady I will add to my contact list for follow-up. 

Only one man hid behind his door, everone else was open and friendly.  BIG MISTAKE - I dressed professional and wore 3" heals.  I am only 5' tall and all my work pants are hemmed for that length.  I think I need to invest in a pair of comfortable flat shoes and hem one pair of pants to that length for door knocking. 

Any one out there who is SUCCESSFUL at door knocking and a woman that can recommend what they usually wear.  I know what I say is more important, but you only get once chance to make a first impression.

Your friend in San Diego Real Estate,

Nancy

 

Oct 27, 2010 07:53 PM #83
Rainer
35,603
Don Bass
V.I.P. Real Estate - Grandville, MI

Edward Jones as a company is huge into door knocking their community, my good friend is a financial advisor with edward jones and is huge into door knocking and being a part of his community in which his office is located. Me along with everyone else kid with him about being like a mayor... you know shaking hands and kissing babies... but i can tell you that what he does with door knocking and working on making and keeping it a great community has made him very successful. It didn't happen over night he has been doing it for about 5 years now but its really paying off now. My whole career as an agent I have been fighting some of the strategies that gurus and others throw out there, not wanting to do them, most of the time I think its for the best but this one I may have missed the boat on and am now looking to start door knocking as well. I will definately be looking for helpful information from this blog and also will ask my friend questions as well to lessen the learning curve.

My new motto is Shaking hands and kissing babies!

Oct 28, 2010 01:30 PM #84
Rainmaker
271,596
Ross Quintana
Real E Smarter - Spokane, WA
Real E Smarter Real Estate Coach - 509-362-1966

Hey David,

Here is my run down. I think if the goal is to meet people and build brand awareness door knocking is good. If it is to find people wanting to sell, I think your results show that it is a waste of time. 116 and no leads is not good use of your time. You need to find out what indicators you can look for that people are about to sell. Maybe For sale by owners would be smarter. Go to 116 of them and I bet you would get more business.

As far as door hangers, I find them annoying as most people do because it is unlikely they need the ad so people just have to throw it away. You don't want to do negative advertising. Meaning they look at the flyer to see who put some ad on their door. They will remember you in a negative way. You will probably annoy more than you get business from so this also is a bad investment.

It seems like a spaghetti on the wall approach to lead generation. There are much better uses of your time, talk with other agents who have a lot of business and model what they do, If you are going to door knock work on your script because most people may take it as a sign of desperation not of someone who is a successful Realtor. Hope this helps. I have done it before early in my career and found it to be a waste of time.

Nov 11, 2010 12:41 PM #85
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Rainer
50,180

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