4 Myths about Open Houses...they're not just for Nosy Neighbors!

By
Real Estate Agent with Marcie Sandalow Evers & Company Real Estate 301.758.4894

4 Myths about Open Houses...they're not just for Nosy Neighbors!

There are a lot of agents out there who don't like open houses.  Some sellers aren't too crazy about them either.  I'm a big fan, and here's why:

  1. They're just for nosy neighbors, and I really don't want them looking at my house...  Hey, even nosy neighbors have friends.  And nosy neighbors like their friends to live in their neighborhood.  Letting them take a peek at your fabulous house might be the best bit of free advertising you can imagine.  I can't tell you how many people show up at my open houses announcing that they are friends with Neighbor X who suggested that they see the place. nosy neighbor
  2. If someone really wants to see my house, their agent can bring them... A lot of agents are already working on Sundays, holding their own listings open.  They can't be in two places at once.  An open house provides easy access to their buyers.  Would you rather have 20 people look at your house during an open house, or have 20 separate agents call you to schedule a viewing at 20 different times.  Most people don't like to stick around when people look at their house.  Do you want to scram 20 times? Ugh. Furthermore, a lot of house hunters haven't yet selected an agent.  They might not call the agent on the yard sign.  An open house is often the only way to get these potential buyers into the property.
  3. I don't like having all of my stuff on display.  What if something gets taken?  I can't promise that it won't happen.  However, only one agent in my office of 70+ agents has ever reported a theft at an open house.  And I've been selling houses for over 10 years with the same firm.  That's no excuse for tempting fate.  Hide away your jewelery, prescription drugs and valuables.  Put away your family photos (or severely cut back on the number you display).  
  4. Only the agent benefits from the open house- it's a good way for them to meet buyers.  I won't lie to you.  Holding an open house is a great way to meet buyers who aren't working with an agent.  It's also a wonderful way to get specific buyer feedback about your home.  Additionally, I can answer questions about the house that might not be covered in the brochure (Where's the local park?  How far is Metro?  How long have the sellers lived in the house?).  Most importantly of all... I get a feel for how things are going.  Is the price right?  Is the extra couch in the family room crowding things?  Is the lighting in the bedroom too dim?  Does my Spidey sense tell me that we'll be getting an offer on Monday?  Let's hope so!

As a listing agent, my loyalty is to my seller and my job is to attract and expose the property to ready, willing and able buyers.  Open Houses are an integral part of my marketing strategy.

Posted by

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Marcie Sandalow is a realtor with Evers & Company Real Estate, Inc. in Chevy Chase, DC.   
With 12+ years in the business, and a sharp understanding of her client's needs, she serves Buyers and Sellers
in and around Bethesda, Chevy Chase, Washington, DC, Kensington, Rockville, Silver Spring and Takoma Park. 

E-mail:  marcie@bccdcrealestate.com
Cell:  301/758-4894

Website:  BCCDCRealEstate.com and DCHouseSmarts.com

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Re-Bloggged 3 times:

Re-Blogged By Re-Blogged At
  1. Cheryl Ritchie 03/17/2010 07:03 PM
  2. Tom Davis 03/28/2010 11:36 PM
  3. Diane & Larry Rogers 04/08/2010 09:07 AM
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Topic:
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open house myths
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Rainmaker
1,153,240
Cheryl Ritchie
Southern Maryland 301-980-7566
RE/MAX Leading Edge www.GoldenResults.com

Marcie, I started doing speed opens after I do my monthly updates with the Sellers. Works great for maybe an hour.

March 17, 2010 07:07 PM
Rainmaker
188,636
Darren Revell
Keller Williams Realty - SD Metro

Thanks for the post.  It is amazing, the number of agents that do not do opens... I have posted in the past about our successes..

March 17, 2010 07:13 PM
Rainmaker
508,110
Mitchell J Hall
Lic Associate RE Broker - Manhattan, NYC
The Corcoran Group

Marcie, I totally agree. In Manhattan Sunday brunch and open houses are a ritual. They absolutely work here.  When I get a new listing I send a Just Listed card inviting the neighbors to a special open house just for them an hour before the public open house.

March 17, 2010 07:16 PM
Rainer
333,759
Tom Davis
FREE Delaware Homes Search!, $$ Save $$ - Find Homes! Delaware Realtor
Harrington ERA,DE Homes For Sale, $$ Save $$ Buy Today !

Hi Marcie,

Great post and points made!

Open Houses are good for the industry! 

Thanks,

Tom Davis

March 17, 2010 07:37 PM
Rainmaker
187,347
Marcie Sandalow
Bethesda Chevy Chase DC real estate
Marcie Sandalow Evers & Company Real Estate 301.758.4894

Cheryl-  Liking the idea of a speed open.  I'd love to hear more...

Darren-  I've met many future clients at my opens.  I love 'em.

Mitchell-  I also send out postcards and have found them to be very effective, particularly for neighbors telling their friends. 

March 17, 2010 07:39 PM
Rainmaker
267,701
John Thomas
EcoBroker, MSEE, MBA
E3 Green HOMES

Great list Marcie...There are many myths in real estate that need to be dispelled. Often times, it is mere opinion that has been adopted without qualification.

March 18, 2010 08:47 PM
Rainer
333,759
Tom Davis
FREE Delaware Homes Search!, $$ Save $$ - Find Homes! Delaware Realtor
Harrington ERA,DE Homes For Sale, $$ Save $$ Buy Today !

Hi Marcie,

Postcards are a great way to promote real estate and you are right that open houses are not just for "Nosy Neighbors!"... but one thing Nosy neighbors do MR./MS. Seller is they help promote your home to the neighborhood because they talk! 

Thanks,

Tom Davis

March 18, 2010 11:48 PM
Rainmaker
187,347
Marcie Sandalow
Bethesda Chevy Chase DC real estate
Marcie Sandalow Evers & Company Real Estate 301.758.4894

John- this particular myth has been pretty prevalent as of late!

Tom-  The neighbors ARE chatty, in all the right ways, of course.  By giving them a heads up on my open houses (via postcards), they feel like they've got the inside scoop on a neighborhood listing.  I've had many people show up at my open houses clutching the postcard their friend gave them.  Old fashioned (she says on AR), but it works.

March 19, 2010 02:02 PM
Rainer
333,759
Tom Davis
FREE Delaware Homes Search!, $$ Save $$ - Find Homes! Delaware Realtor
Harrington ERA,DE Homes For Sale, $$ Save $$ Buy Today !

Hi Marcie,

It is a great idea!  That is the fun part watching them come in with the post card!

I agree!

Thanks,

Tom Davis

March 19, 2010 09:51 PM
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Rainmaker
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Marcie Sandalow

Bethesda Chevy Chase DC real estate
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