Take your Real Estate Photos up a Notch with Post-Processing and Image Editing

By
Home Stager with GreenApple Staging & Images, Calgary Staging & Photography

Take your Real Estate Photos up a Notch with Post-Processing and Image Editing

What is post-processing, many people wonder. If your camera is good enough, do you really need to do this?

Absolutely! As a home stager and interior photographer, I pay attention to a lot details and light the rooms with several flashes at a time, which takes me about 1.5 hours on site for the typical Calgary, AB home

But then I'm in it for at least that long afterwards on my computer!

These are the typical things I adjust and/or correct on many of the photos I take:

  • White Balance - no camera gets this right all of the time. And I ensure that the white balance is consistent throughout a property so that the same paint color looks the same in every shot. It really helps a viewer know they are looking at the same area from a different perspective.
  • Straightening - I started out using a tripod, but the reality is that I just can't squeeze myself with a tripod into many of the corners I like to shoot from. I have a really good eye, but it's impossible to not tilt at least a few times during a shoot . . . and that just has to be corrected!
  • Lighting - Sometimes I lift the shadows a little, sometimes I pull down the highlights to get better definition around windows . . . the purpose being to ensure that details are visible and clear.
  • Saturation - I go a little overboard here, especially on the exterior photos, but I find that the MLS site really depletes an image of so much color! This is a necessity to stand out from the others.
  • Sharpening - again, the algorithms on most MLS sites horribly compress the photos and no matter how hard you worked making them look awesome on your computer, they'll look like crap once they get uploaded. Again, this is a necessity.
  • Secret Sauce - there a few other parameters I adjust here and there to give the images a look that is unique to me!

Here is an exterior shot of a SW Calgary home, right out of the camera (I took this with my Canon G11 on a pole to get an elevated perspective . . . I don't usually hand hold this crooked!) The sun was really harsh and washed out the color.

 Exterior real estate photo of Calgary Home no processing

And here it is after I've applied my adjustments:

 Exterior real estate photo of Calgary Home with processing

 

Here is an interior real estate photo of the same SW Calgary Home before processing (staged by home owner):

Interior real estate photo of Calgary Home no processing

And after applying my post-processing magic:

Interior real estate photo of Calgary Home with processing

These extra steps add that little extra punch and polish!

If you're curious, I use Lightroom, PTLens, and Photoshop when I have to clone something more than just a spot. Lightroom (a Photoshop product) is my main program for organizing, developing and creating my photo products (prints, web images, slideshows).

Have fun!

 

Posted by

Deena Cottingham

GreenApple Staging & Images
Serving Calgary and Okotoks, Alberta

©GreenApple Staging & Images, 2010
All information is copyrighted and may not be used, borrowed or copied without written permission.

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Re-Bloggged 2 times:

Re-Blogged By Re-Blogged At
  1. Gita Bantwal 05/08/2011 06:43 AM
  2. John Handschuh 06/19/2011 09:56 PM
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Topic:
ActiveRain Community
Location:
Alberta Calgary Region Calgary
Groups:
EXPRESS WITH PHOTOGRAPHS AT ACTIVERAIN
Tech for Stagers
ActiveRainPhotoBlogger
Tips and Techniques for Better Real Estate Photography
Photography
Tags:
better photography
calgary real estate photography
elevated photos
photo correction
pole aerial photography

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Rainmaker
231,830
John Handschuh
Realtor ABR SRES, Horsham Real Estate
RE/MAX Action Realty

Deena, Thanks for the wonderful tips and before/after shots. Wow what a difference. I will reblogg this and pass it on, and tune in for more useful tips. Make it a great day !!

June 19, 2011 09:54 PM
Rainmaker
1,758,109
Roy Kelley
Retired Real Estate Broker, Maryland Blogger

Thanks so much for sharing your tips.  Some of us do need a lot of help.

 Blooming for you!

June 20, 2011 06:55 AM
Rainer
80,441
Mark Gridley
TecKnow Real Estate Agent, Fountain Hills, AZ
eXp Realty, Reinventing the National Real Estate Office!

I'm curious if you think the smart fixes in PhotoShop Elements produces desirable results. I've recently acquired elements and am still getting used to it.

June 26, 2011 06:33 PM
Rainmaker
158,654
Emelyn Morris-Sayre
CRS, REALTOR, Lakewood/Denver 303-517-5116
The Berkshire Group

I recently attended the Moab Photo Symposeum and so many of the photographers use Lightroom and of course Photoshop. Your post was well done and very helpful.

July 08, 2011 03:58 PM
Rainer
124,098
Sandra Scott
REALTOR of Choice! Payson, Pine & Strawberry, AZ
Dominion Real Estate Partners LLC

Great job, Denna.  What a difference the tweaking makes.  I have Photoshop and work on my photos somewhat.  Nothing like what you have accomplished!  You go girl...

August 13, 2011 08:23 PM
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Deena Cottingham

Home Stager & Photographer
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Additional Information

I like creating discussion among other professionals in the real estate industry on various staging, photography and off-beat topics. I value the insight of others and the synergy we all benefit from when we collaborate--iron sharpens iron! I also have a love for fitness, personal growth and my family. Locations of visitors to this page