Home Staging now for sale in the future - a new trend

By
Home Stager with Home Staging Montreal (HSM)

I admit to being delinquent about writing a blog...Somehow, life always gets in the way LOL.

But I have been thinking about new markets and have noticed a new and exciting trend in the last six months; I am approached on a regular basis by people who are THINKING of selling in the next year or two.  They are typically a Baby boomer generation - in their 50s, the kids left or are about to leave the house and they are considering a different lifestyle.  Not wanting to take care of a big house, these couples are looking into other options - such as condo living to allow them to pursue other interests.

On the other hand, they want to get the MOST out of their property when they will be ready to sell.  They understand Home Staging and its benefits.  As most houses need at least some renovations and possibly a new coat of paint, they approach me for advice.  Their philosophy is that if they will be doing improvements on their home, they might as well invest their money wisely and apply the Home Staging principles, so they won't need to redo it a second time when the house goes on the market.

So they ask me to help them decide which renovations and repairs are the most important for the sale, what colors to choose and how to make their home ready for the market.  As they will continue living in their home for several more months or possible a year or two, we need to prioritize, budget and accomodate their living requirements.  So some things will be done immediately and some others just before they are ready to sell but these forward thinking clients will know exactly where they stand. 

I love working with them as they are open minded and there is less pressure to get everything done very quickly on a very tight budget, as is usuallly the case in our field.

I look forward to hearing from you on whether you see this happening in your area as well. 

 

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Rainmaker
1,104,747
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

As home staging becomes more mainstream I believe we will see much more of this.  I've had some calls like you describe.  I enjoy working with these clients!  As you said, there is less pressure and no time restraint.

Apr 09, 2010 10:18 AM #1
Rainmaker
565,394
Janice Ankrett
Janice Ankrett Home Staging - Burlington, ON
Accredited Staging Professional

Sveta, I too have clients like this. They are wise to start their 'staging' early so that they can budget the changes and accomplish them at a reasonable pace.

Apr 09, 2010 10:41 AM #2
Rainmaker
359,125
Ginger Foust
Certified Staging Professional - Oakhurst, CA
Home Stager Oakhurst CA, Dream Interior Redesign & Staging

When I'm helping a client with a color or redesign consult or doing a redesign project we always discuss how changes now will affect resale in the future.  It just makes sense to increase awareness, even to those that have "no intentions" of selling any time soon. 

Apr 09, 2010 11:06 AM #3
Anonymous
Anonymous

Yes, we are working with clients with similar stories.  Some are a year out and some are as many as 3 years out till retirement and are starting the updating process now so they may complete projects as their budget allows.  Great approach when you know you will be selling in the next couple years. 

Apr 10, 2010 05:01 AM #4
Rainer
41,622
Nancy Lee - An OrderLee Home,
Hendersonville, NC

Think of the fun those poor people are missing!  I mean, who starts downsizing before the moving van pulls up?!?!  What can beat the sheer thrill of realizing you really need to install granite counter tops and repaint five days before the open house? 

Why, I bet some of them are even getting home inspections!  And making repairs before they list!  And completely missing out on the excitment of discovering they have an unexpected but major code violation that causes their first contract to fall through! 

Really, who wants to live in an attractive and organized house for a year or two before selling?  Tradition dictates all improvements and comforts should be added at the last minute.  We all know people are supposed to live with the wallpaper borders that came with the house, that they hate, until their buyer makes the sale contingent on removal.

Almost everyone who lives in their staged home finds the simplified layout both makes it easy to keep clean and reduces stress.  In fact, many of them enjoy living with staging so much they hire a stager to help them set up after they move.  Surely no one wants to go through that!?!?!

I bet they have even started tracking comparable sales to monitor their probable value.  Doesn't everybody want to pay month after month of additional carrying costs while dropping their asking price two or three times?   

These people have no sense of adventure.  I bet they even plan the budget, then budget the plan!

I wish everybody could.  I wish everybody did.

 

(As is probably obvious, I adore this blog!  Thank you for writing it!)

Apr 10, 2010 06:53 AM #5
Rainer
77,200
Lynn Crawford
A Different View - Olney, MD
Staging DC & Maryland

I'm also seeing much more of what I call "project management" staging in the DC area. I'm currently working with several trustees of estates who want to get the most from the property they have inherited. In most cases the homes have not been updated so they are looking for good-looking, reasonably priced upgrades. The past three homes I've staged have been six month or longer projects where we went from the initial paint color selection all the way to a vacant staging. I love getting in on the project at the beginning.

Apr 10, 2010 08:51 AM #6
Rainer
22,961
Sveta Melchuk
Home Staging Montreal (HSM) - Montreal, QC
www.home-staging-montreal.com

Thank you, ladies, for your replies and Nancy - wow!   Nice to see that this topic is pertinent to everyone, it's a great niche to develop, I believe.

Lynn - my next blog will be specifically on estate sales, as I am seeing more of them as well!  have a great weekend!

Apr 10, 2010 12:53 PM #7
Rainmaker
679,021
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging that Sells Portland Homes"

I'm also seeing more clients ask for advice well in advance of selling their homes.  (I admit, I'm also doing the same thing myself ... taking care of upgrades even though I probably won't sell for another year or two.)  As professional stagers we're equipped to help our clients determine which upgrades will be most cost-effective.  It really takes off so much pressure on sellers when they do the work well in advance of selling.

Apr 10, 2010 01:40 PM #8
Rainmaker
250,363
Lori Kim Polk
Premiere Home Staging : Home Staging Services - Roseville, CA
Home Stager - Roseville, Sacramento

We are seeing more of this too and it is a great sign. Now is the time to stay in touch with everyone you know. Add these people to your monthly email flyer and always have helpful hints, maybe a recipe, and a short article about the community and its events.  Let people get to know you as a person. Then when the time comes for them to get their home showcase ready... you will be the first person they call and refer. Best of luck.

Apr 10, 2010 02:30 PM #9
Rainer
13,637
Trisha Lane
Simple Inspiration Home Staging - Portland, OR
Simple Inspiration Portland Oregon

I have  to agree with all of you.  I too have been seeing this trend.  Dealing with a project where the homeowner has done their homework makes for a much easier transition to their new lifestyle.  Not to mention how it helps take the pressure off the stager to get the project completed amidst the furry of carpenters, painters and flooring installers.

Apr 10, 2010 02:55 PM #10
Ambassador
1,606,470
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Sveta- I think it's part of our ever expanding field.  I provided a consultation several months ago for a client who was forward thinking and not sure when or if he would place his home on the market.  He wanted advice on what projects might give him the best ROI.  Lori Kim Polk gave excellent advice about adding advice, hints, etc to your monthly e-Newsletter.  How many times have Stagers heard "I wish I'd thought about moving that here/doing that years ago!" from our clients after their home has been staged. 

Apr 10, 2010 03:51 PM #11
Rainmaker
118,760
Patsy Overton
Patsy Overton Interiors, Atlanta, Georgia - Duluth, GA

Hi Sveta.  I'm actually living this right now.  We are going to put our house on the market in the next year, but no rush.  In the meantime, we're making the changes that need to be made and are headed in that direction.  The fact that there's no deadline is very nice.  I worked with a frantic client this morning who looked sooooo tired after trying to make many key changes to her home quickly to put it on the market.  Not something I want to do!

Apr 10, 2010 05:29 PM #12
Anonymous
Anonymous

Sveta,

I just used my first home stager; I get to see the results tomorrow.

Apr 10, 2010 06:48 PM #13
Rainmaker
270,573
Cathy Lee
CL Design Services Home Staging - Danville, CA
ASP, IAHSP, RESA Danville, CA

Yes, I have had several consults just this year with 50 plus couples who will be getting ready to move in the 2-3 years and want to know the best ROI improvements. It is so wise for them to get professional advise and get started early-also enjoy the improvements a little before leaving.   

Apr 10, 2010 10:45 PM #14
Rainmaker
86,944
Wanda Richards
Shows Great Home Staging and Web Solutions - Roanoke, VA
Shows Great Home Staging

Great information.  I think as the market has changed, homeowners now realize that it takes a plan and careful preparation to get their home ready for the market.  The wise ones start this process early.

Apr 11, 2010 05:17 AM #15
Rainmaker
301,261
Karen Otto
Home Star Staging - Plano, TX
Plano Home Staging, Dallas Home Staging, www.homes

I love pro active sellers who don't wait until the last minute to do everything and become overwhelmed Sveta. They can pace themselves and set their priorities over time.  I have met a group who focuses on Senior move management as well and am starting to do presentations at retirement communities to prospective buyers (my first one will be later this month).  I believe this is a great group, often times motivated to downsize, to market staging services too.

Apr 12, 2010 08:07 AM #16
Rainer
22,961
Sveta Melchuk
Home Staging Montreal (HSM) - Montreal, QC
www.home-staging-montreal.com

Wow, I see this blog was appropriate and am happy to see we are moving forward and finding new niches.  I am thrilled to hear all of the ladies (and an occasional gentleman LOL) across North America.  Finally something positive, as it means we are becoming better recognized and valued by consumers.  Now if only the realtors could follow suit!  LOL   Hopefully it will come as well...

Apr 15, 2010 09:33 PM #17
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Sveta Melchuk

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