Have figured out the power of direct mail, increase you business series step 2

By
Managing Real Estate Broker with Flexit Realty "Flexible Home Selling Solutions"

In step one we learned about the power of voice mail.  I mention in step 1 that direct mail has very little return, the direct mail association says less than 2% of direct mail creates a response unless you incorporate a twist.

I asked you to create a mailing list....including birthdays, pet names etc.  Every agent mails new listings and sold cards to neighborhoods and clients.  So how do you make an impact when others are getting no response. 

How will you separate your mailings from other agents mailings?  This is the trick and it is a great one once you know how.

I use direct mail and I get responses but I don't mail the typical just listed or sold card.  I use pictures that surprise and stun people.  Here is one of my marketing techniques that sells homes and increases you awareness in the community.  It also creates anticipation as to your next marketing creation.

gorilla

Here is one of my photos that gets mailed...I call it gorilla marketing....it creates wonder and open house traffic.  This example does not show my photo but it does on my mailing.  If you notice this is a 3 story gorilla.  It is standing in front of a listing before an open house.  This is a full sized 3 bedroom ranch.  PD usually has the open house time on his chest with a banner between his hands that says open house.  PD stops traffic, he creates a traffic jam literally.  I have to notify the police when I use PD (short for "Pretty Darn Quick") it does not take over 20 minute to set up.  The use of PD does require a permit and it is worth every penny.  Can you see how to be innovative and create a reason for people to open your your mailings. 

This is just one of the methods I use to get people to respond.  I use open house mailers, I use sold cards too but they aren't like everyone else's and they create anticipation by clients to see what zany thing is next.  I get listings because they know I am going to do everything to sell their home.

Today I received a call from one that got away....they didn't sell.  The agent bought the listing....telling the client his home was worth more than it is in todays market.  They called me and are ready to list using my marketing techniques.

Do you have a unique way to generate business....let us know.

How do you get people to respond your direct mail?

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Ambassador
294,813
Ray Saenz
Homes for Sale in Aurora, Colorado - Aurora, CO
United Property Brokers, Inc
Gary,

Awesome idea with the elephant or gorila :) it seems that both will work :P

thanks

Ray Saenz
July 30, 2007 03:53 AM
Rainmaker
1,072,243
Gary White~Grand Rapids Home Selling Pro Call: 616-821-9375
Real Estate Services You can Trust!
Flexit Realty "Flexible Home Selling Solutions"
Well Mike how do you look in feathers?  It wouldn't cost you as much for the promotion and I bet you would make the front page!  Give it a shot, let us know how it works for you.  Thanks for the comment Mike.
July 30, 2007 09:01 AM
Rainmaker
1,072,243
Gary White~Grand Rapids Home Selling Pro Call: 616-821-9375
Real Estate Services You can Trust!
Flexit Realty "Flexible Home Selling Solutions"

Hi Brian, let yourself go on the wild side!  If it increases your listings and open house traffic why not?  I do have to tell you your sellers will be a bit embarrassed when you put it up in their front yard!  They get over it when the home sells........real fast!  I have another photo of this family where they were making fun and posing like Gorilla's when they accepted the offer.  I have had nothing but great response, with the exception of a few neighbors because of the road traffic.  I have even had people stop with their kids and take pictures in front of JD.  My direct mail post card says, Tired of the average Realtor?  Want to find about Gorilla Marketing?  The card has more detail but the photo is so unbelievable they call....I think just to see if I really use JD.  When I say "Yup" he goes in your front yard 3 days before open houses.  They always say "you are kidding"?  When I tell them if it helps them sell faster would they mind and they say NO!  I also have 4'x8' lighted sign trailers that I plug in and sit in the front yard for open houses when JD is to big to fit.  I also have a Tube man.....he shimmers and shakes with the word "Open House" on him, he is 20 ft tall.  You would be surprised how quickly you will become known with this type of marketing.  Your sales will jump dramatically.  It is not for everyone I must admit you have to have a sense of humor and enjoy people because you are going to meet lots of them!  Why else do this?  I get listings for just having JD in the yard....they noticed and asked what is going on...just an "Open House" is my response it is a great property would you like a tour?  I do have to have more than myself for open houses but it is worth every penny!  Brian, just send money......when it rolls in I can put it in my Gorilla fund!  Thanks for the comment Brian.

July 30, 2007 09:19 AM
Rainmaker
1,072,243
Gary White~Grand Rapids Home Selling Pro Call: 616-821-9375
Real Estate Services You can Trust!
Flexit Realty "Flexible Home Selling Solutions"
Hi Ray, check your area for permits, I am not sure about the Aurora area.  Power lines are and issue so be careful.....I use nylon twine and tent stakes to hold JD in place.  I also do not put him up in more than 20 mile per hour winds.  I did not want him visiting the neighbors!  They are kept filled with air by a blower system.  The other thing if you are going to use one over a several day period make sure you have security of the blower.  I use an alarm system that sounds a loud horn if anyone unplugs him.  I also have a mercury switch sensor that sounds the horn if JD is tampered with near the blower.  The power cord and alarm are housed in a metal tackle box with warning information concerning security.  I have not had one taken but car dealers lose theirs all the time.  I am not sure what parents think when they open a bedroom door and a gorilla face is looking at them!  I just thought I would mention some of the other issues you will face with this type of marketing.  It is unusual and works.  Thanks for the comment Ray.
July 30, 2007 09:28 AM
Ambassador
294,813
Ray Saenz
Homes for Sale in Aurora, Colorado - Aurora, CO
United Property Brokers, Inc
Gary,

I do not know, I have not tried that and I will invest later on something like your Gorilla, but you seem that you have good experience with this marketing thing and your buddy gorilla, I was laughing when you wrote about that you do not put your gorilla on more then 20 mph becuase you do not want to see it in the neighboors home LOL hahahahaha   true, but funny :P  thanks for sharing all thos experiences with us.

Now, make your meme.

Ray SAenz
August 03, 2007 08:38 PM
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Rainmaker
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Gary White~Grand Rapids Home Selling Pro Call: 616-821-9375

Real Estate Services You can Trust!
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Grand Rapids Real Estate & West Michigan real estate markets, trends and issues discussed. Technical and personal thoughts pertaining to buying and selling real estate. How-to information, view 1000's of active listings. Go to our website for over 30 Free Reports that could save you thousands. For immediate service... Call: 616-784-2360 or Email: GaryWhite@FlexitRealty.com Flexit Realty® offers "Flexible Real Estate Home Selling Options"