Do you post lousy photos in MLS? You may be hurting yourself even more than you hurt your trusting clients!

Real Estate Broker Owner with Realty Arts

It is clearly our duty to properly market property.  Photo quality and selection are part of it.

I cringe everytime I see obvious cell phone photos, with just a few crooked smeary foggy images from smeary, foggy cell phone lenses.  Somehow the agent is able to fool the seller into thinking the home is being professionally marketed.  For 400 days.  I don't get it, but it seems to work for some people.

I sold a listing recently, one that was fun to photo and to do the Real Estate Show.  At one of the Open Houses, a couple came through.  After touring, they asked a couple of questions.  Then they told me they had little interest in the home, and were more interested in interviewing me, among a few other agents, to be their Buyer's Agent.  They were touring a few Cary Open Houses to meet the agents.

Their selection method?

They went on line and selected listings they thought were well-photographed, and generally well-presented to the market.  "If you care that much for your Seller, we assume you will care to do a good job for your Buyers."

We closed on their new home on Thursday.  They were right.  I care about my Buyers, just like I do my Sellers, and we had a pretty good transaction.  Great property, somewhat unique, yet affordable for Cary.  A place where they think they will be comfortable for many years. And frankly, about 1/3 more value than the listing where we met.

Makes me want to upgrade my camera!

A few gratuitous, unrelated photos:

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Scan the QR Code with your Smartphone to Email MeQR CodeMike Jaquish, REALTOR®


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Independent Broker/Owner, Realty Arts

130 Towerview Court,

Cary, NC


Re-Bloggged 4 times:

Re-Blogged By Re-Blogged At
  1. Donald Bradbury 04/20/2010 07:39 AM
  2. Mary Kay Hopkins 04/20/2010 09:53 AM
  3. Joseph J. Chang 04/20/2010 10:42 PM
  4. Don Spera 06/01/2010 06:02 PM
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Comments 110 New Comment


Open Houses are great ways to get new Clients, but so many Realtors don't realize that for some reason. Of course, NAR says that only 1% of buyers find their homes via the Open House route.

April 21, 2010 11:43 AM
Damon Gettier
Broker/Owner ABRM, GRI, CDPE
Damon Gettier & Associates, REALTORS- Roanoke Va Short Sale Expert

I see pour pictures everyday. I even see some blackberry pictures. I really can't understand any seller allowing such pour pictures on MLS.

April 21, 2010 05:18 PM
Peter - Toronto Real Estate Photo & Video
StoneHome Photo & Video

You only get a few seconds to make that impression...and photos are your first point of contact. Do a good job there and see your ROI increase. Oh, disclaimer, I shoot awesome MLS photos (and other) in Toronto and area. :) 

April 22, 2010 04:36 PM
Bill Travis
Captain Bill Realty, LLC

Great photos in the slide show Mike. I had a lot of formal photography training so I'm acutely aware of bad mls photos.

May 05, 2010 08:42 AM
Hal Goodtree
Web 2.0 for Business
Goodtree & Co., Inc.

Right you are Mike.

Dang, you're popular.

May 17, 2010 11:09 AM

Mike Jaquish

919-880-2769 Cary, NC, Real Estate
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Additional Information

Cary, NC, blog. I'm in Cary, North Carolina, writing about Real Estate, including Cary, Raleigh, Apex, Wake County, NC, and around the USA..