Do you post lousy photos in MLS? You may be hurting yourself even more than you hurt your trusting clients!

By
Real Estate Broker/Owner with Realty Arts

It is clearly our duty to properly market property.  Photo quality and selection are part of it.

I cringe everytime I see obvious cell phone photos, with just a few crooked smeary foggy images from smeary, foggy cell phone lenses.  Somehow the agent is able to fool the seller into thinking the home is being professionally marketed.  For 400 days.  I don't get it, but it seems to work for some people.

I sold a listing recently, one that was fun to photo and to do the Real Estate Show.  At one of the Open Houses, a couple came through.  After touring, they asked a couple of questions.  Then they told me they had little interest in the home, and were more interested in interviewing me, among a few other agents, to be their Buyer's Agent.  They were touring a few Cary Open Houses to meet the agents.

Their selection method?

They went on line and selected listings they thought were well-photographed, and generally well-presented to the market.  "If you care that much for your Seller, we assume you will care to do a good job for your Buyers."

We closed on their new home on Thursday.  They were right.  I care about my Buyers, just like I do my Sellers, and we had a pretty good transaction.  Great property, somewhat unique, yet affordable for Cary.  A place where they think they will be comfortable for many years. And frankly, about 1/3 more value than the listing where we met.

Makes me want to upgrade my camera!

A few gratuitous, unrelated photos:

Posted by

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Scan the QR Code with your Smartphone to Email MeQR CodeMike Jaquish, REALTOR®

919-880-2769 www.RealtyArts.com

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Independent Broker/Owner, Realty Arts

130 Towerview Court,

Cary, NC

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Re-Blogged 4 times:

Re-Blogged By Re-Blogged At
  1. Donald Bradbury 04/20/2010 07:39 AM
  2. Mary Kay Hopkins 04/20/2010 09:53 AM
  3. Joseph J. Chang 04/20/2010 10:42 PM
  4. Don Spera 06/01/2010 06:02 PM
Topic:
ActiveRain Community
Groups:
North Carolina Real Estate
Raleigh-Durham Real Estate Professionals
The Art Of Marketing You
The Ninety-ninth Percentile
Tags:
cary
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open house

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Show All Comments
Rainmaker
52,798
Dawn Isenhower
Sibcy Cline Realtors - Milford, OH

I have been told that my photos are so good on a few of my listings, that people are disappointed when they see the house. I use a Canon point-and-shoot, but I take way more photos than necessary to get that perfect angle or shot. I think that great photos are important. They mean the difference between showings and no showings for many listings.

Apr 20, 2010 08:36 PM #92
Rainmaker
722,093
Sharon Parisi
Keller Williams Dallas Premier Realty - Dallas, TX
Dallas Homes

Poor photos make a huge difference in the number of showings on a listing. 

Apr 20, 2010 08:39 PM #93
Rainer
72,735
Judy Colburn
ProStaged Homes - Los Angeles, CA
Los Angeles Glendora, San Dimas Covina, Home Staging

Mike, you are SO RIGHT! Buyers are searching properties online even before they choose a realtor. Listing photos need to be enticing enough to grab the potential buyer's attention. 

A couple of other suggestions - don't post photos with pets in them - you may pushing away anyone that has allergies or "other" issues with pets. Always put the toilet seat down and make sure the house has been made neat and clean before taking photos. Best and safest strategy - hire a professional stager.

I've actually seen listings that look like this...

Before     Before kitchen

Apr 20, 2010 08:51 PM #94
Rainmaker
652,773
Bob & Carolin Benjamin
Benjamin Realty LLC - Gold Canyon, AZ
East Phoenix Arizona Homes

If the photos are poor and hurried and not done well , then one can only imagine how other things are done-- or not.

Apr 20, 2010 08:54 PM #95
Ambassador
1,908,352
Judi K Barrett
Judi Barrett~Integrity Real Estate Services~Idabel, Oklahoma - Idabel, OK
Broker/Owner, Integrity Real Estate Services -IDAB

I fail to understand why anyone in their right mind would not want to present their client's property with it's "best foot forward" especially since "first impressions matter the most"...!!!

Apr 20, 2010 09:11 PM #96
Ambassador
1,342,519
Richard Iarossi
Coldwell Banker Residential Brokerage - Crofton, MD
Crofton MD Real Estate, Annapolis MD Real Estate

Mike,

Cameras used for real estate purposes are a legitimate business expense. I use a Canon DSLR with a wide angle 11-22 lens. Pictures draw buyers in. Our MLS allows us to place 30 pictures in a listing.

Rich

Apr 20, 2010 09:25 PM #97
Rainmaker
851,438
J. Philip Faranda
J. Philip Faranda (J. Philip R.E. LLC) Westchester County NY - Briarcliff Manor, NY
Broker-Owner

A picture is worth a thousand words. I want my 1000 words to be well written. 

Apr 20, 2010 09:45 PM #98
Rainmaker
197,881
Saralou Durham
RE/MAX Preferred Group - Cincinnati Real Estate Team - Cincinnati, OH
Cincinnati Perspective Hyde Park,Anderson,Mt. Adam
These are great pictures...seems like I can see every leaf. What kind of camera do you use? Do you Photoshop everything. Give us some hints to improve what we are doing...as easy as possible, please.
Apr 20, 2010 09:57 PM #99
Rainmaker
767,445
Mike Jaquish
Realty Arts - Cary, NC
919-880-2769 Cary, NC, Real Estate

Saralou,

Thanks for the compliment.

Most of those photos are taken with a Kodak P880, an outdated 8MP camera that I use on autofocus.  It is the one I use for my real estate photos, as the lens has a little wide angle, at 24mm.  And it is a pretty good lens, too.

Many are taken with a Kodak CX7530, just a 5 year old point and shoot pocket camera.

Kodak is known for bright colors in their images.  I need that.

I do very little editing.  Mostly cropping and rotating to level the shots when necessary.  I can't do much with color, as I am somewhat color blind, and tend to mess up more than I fix.  I give all credit to the Clear Carolina Blue Skies and lovely scenery we enjoy here.

Apr 20, 2010 10:08 PM #100
Rainmaker
558,671
Chris Olsen
Olsen Ziegler Realty - Cleveland, OH
Broker Owner Cleveland Ohio Real Estate

Hi Mike -- If this post isn't a wake-up call, I'm not sure what is.  I see million dollar listings (huge in our market) where the room is almost dark because of taking the photo at the window -- beyond Photography 101.  Never ceases to amaze me, and the lack of seller oversight is also mind boggling.

Apr 20, 2010 10:30 PM #101
Rainer
198,419
Jeani Codrey
Jeani Codrey Referral Broker & Instructor - New Braunfels, TX

UUUGH!!!  Don't get me started on lazy agents who cannot even take the time to get decent photos of their listings...yet another example of "yeah, I am just collecting a check for doing virtually nothing!"  This is one of my biggest real estate pet peeves!!!

Apr 20, 2010 10:35 PM #102
Rainer
34,816
Lydia Puller
Alain Pinel Realtors, Marin County Luxury Short Sales - Mill Valley, CA
Buying and Selling in Marin, Solano & the East Bay

I agree completely. Pictures speak a thousand words. It's mind boggling to me when agents don't take the maximum photos allowed, some don't take any! 

Apr 20, 2010 11:03 PM #103
Ambassador
1,576,229
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 800-610-7253 DRE01267479 - Costa M

The extra photos may be gratuitous perhaps, but they are absolutely gorgeous.

 

It is important to have good pictures of the listings.  This is what buyers are looking at when they are deciding which homes to see.

Apr 20, 2010 11:40 PM #104
Rainer
62,519
Mary Jo Quay
Remax Advantage Plus - Minneapolis, MN

Bad or one ugly photo of the front is one of my pet peeves.  When you buy a car they give a gorgeous booklet with lots of photos and details.  Many agents spend $.05 on mls sheets instead of creating decent flyers.  Marketing is our job, and if we can't do one aspect of it, we should hire it out. 

Apr 21, 2010 12:00 AM #105
Rainer
377,732
Gary Swanson
Century 21 Harris & Taylor - Grants Pass, OR

Hi Mike, you are so right.  I had a client call me yesterday about a home he saw listed on MLS, and he had some questions about it.  I looked it up, and there were absolutely no photos, this was a $600K priced home.  I just couldn't believe it!

Apr 21, 2010 12:27 AM #106
Anonymous
Anonymous
Anonymous

Open Houses are great ways to get new Clients, but so many Realtors don't realize that for some reason. Of course, NAR says that only 1% of buyers find their homes via the Open House route.

Apr 21, 2010 11:43 AM #107
Rainmaker
351,538
Damon Gettier
Damon Gettier & Associates, REALTORS- Roanoke Va Short Sale Expert - Roanoke, VA
Broker/Owner ABRM, GRI, CDPE

I see pour pictures everyday. I even see some blackberry pictures. I really can't understand any seller allowing such pour pictures on MLS.

Apr 21, 2010 05:18 PM #108
Rainer
32,552
Peter - Toronto Real Estate Photo & Video
StoneHome Photo & Video - Toronto, ON

You only get a few seconds to make that impression...and photos are your first point of contact. Do a good job there and see your ROI increase. Oh, disclaimer, I shoot awesome MLS photos (and other) in Toronto and area. :) 

Apr 22, 2010 04:36 PM #109
Rainmaker
259,843
Bill Travis
Captain Bill Realty, LLC - Gilbert, AZ
Broker/Owner

Great photos in the slide show Mike. I had a lot of formal photography training so I'm acutely aware of bad mls photos.

May 05, 2010 08:42 AM #110
Rainer
20,663
Hal Goodtree
Goodtree & Co., Inc. - Cary, NC
Web 2.0 for Business

Right you are Mike.

Dang, you're popular.

May 17, 2010 11:09 AM #111
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Rainmaker
767,445

Mike Jaquish

919-880-2769 Cary, NC, Real Estate
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