Fellow Rainer Inna Hardison of HaMedia Group rocks! She and hubby Jon Hardison, owners of HaMedia Group, did the concept, design and printing of a new postcard that I'll be sending out in my real estate territory of Kirkland, Quebec.
There's been a lot of talk lately about postcard campaigns: Do you or don't you? And if you do, how do you do it? Consistently, the advice has been that if you're going the postcard route, make sure it looks great and grabs attention, and make sure you're consistent -- as in, just one mail-out won't cut it.
So, I was looking for a company that could do something pretty fantastic...for not a whole lotta dough.
Enter HaMedia Group.
Seeing Inna's comments on a competition I ran here a couple of months ago, I knew she was creative, thoughtful, edgy and comfortable thinking outside the box. I'm not linking to that post here because it was Members Only. But Inna's comments on my post were every bit as witty and creative as those of Paul Slaybaugh and Andrew Lenza. And that's saying something!
So I e-mail Inna and ask for rates. She gives me a ridiculously low rate for designing my postcard. Honestly, it was next to nothing. Then she comes up with a concept quickly, after asking me for information about my target market.
I behave like a pain in the BEEhind...you know, waffling and changing direction more than a few times.
With patience and humour, Inna and Jon bring me back to my audience and my message and offer advice beyond just what looks and sounds good.
The total cost? About 10 cents a card -- for an original, 6" X 7", colour, double-sided, glossy card printed on recycled paper with soy-based ink, delivered to my door.
I'm really excited about it because it's unlike anything anyone around here has seen from a real estate agent...at least in the 10 years I've lived in Kirkland, Quebec.
But you be the judge. Here it is.
And my market will be the judge too. The postcards go out next week.
By the way, because they're just the best, Inna and Jon are offering a discount to all of my readers here: 15% off of anything in their print shop -- good through Friday, May 7, 2010. The Coupon Code to enter during checkout is CuzTanyasCool (clearly their idea, not mine : )!
AND they're running a crazy 30% off sale on business cards right now too. For this, the Coupon Code is 5-demayo, and that runs 'til May 5th, 2010.
Thanks, Inna and Jon. You rock.