The Breaking News Network is Non-Marketing Marketing

By
Real Estate Agent with Redbud Realty 104556

The Breaking News NetworkSounds clever doesn't it. But the revolution caused by the internet opening up media is more than clever, it is a change in the rules of engagement. First, we all are now familiar with pull marketing versus push marketing. Push is what we used to do, cram real estate down people throats. After the internet the game changed as well as our sense of control. Now we had to ask permission, but that has not stopped Realtors from schlepping the old ways onto platforms like Facebook with zero success. Now with informative blogs and targeted IDX solutions we can invite people in with something that is beneficial. However, what do we do when we stop thinking like a Realtor and more like a normal human being?  

Time for The Match Game, survey said! They think about everything but real estate 99.0% of the time. This is why we blog about amenities or give reviews on Yelp. But something else is missing. How are people getting local content about all things going on in one place? It isn't about the newspaper anymore, or a weekly magazine. it is about what is happening now. You get bonus points if you are now thinking about Twitter. Much effort is wasted on Twitter, but there is much to be learned and analyzed. It should be an object lesson to us that the first reports of Michael Jackson's death were spread by Twitter and not the news media. Twitter is about real time, but Twitter is a confusing maze of information also. Enter The Breaking News Network.

Patrick Kitano and the folks at Domus Consulting understand that media is not proprietary and aggregating them into a news network that is a place for all things happening in your town . You combine news, politics, food, social events, non-profit promotion, and more in one place. You load it all on a Worpress blog with a scrolling widget, add some other important add ons, create a sister site on Facebook, and you can become the local news source. In the last two weeks my site, www.okcbreakingnews.com has added over 200 followers with no promotion, and the Facebook site has added 700 more. That is two weeks friends and neighbors. Am I an original at this? Yes for Oklahoma City, but if you want to see all the participants go to List of Breaking News sites. For information about what Breaking News is, go to this explanation. I am experimenting with forums, polls, and IDX to see how far I can go with this, and so far it works.

Here is the pay off. On the Facebook page OKC Breaking News I am already getting 587 visitors a week. The numbers on both will keep building. I am offering this as a public service, and there is not a link to my real estate website. I don't like to be sold and I don't believe others do either. The key is the numbers and givng the public the benefit of knowing when two for one tacos are available, weather, traffic, and all that matters in their life. The network is also an organic one like Active Rain, it is building city by city. Your own Missy Caulk is a leader of this with http://www.A2BreakingNews.com. If your city does not have a participant you can contact Patrick Kitano at pkitano@domusconsultinggroup.com. I would say that this is a an opportunity just like at the beginning at Active Rain. The rules of engagement have changed, and this platform is like what the O-Jays said about the Love train, "Don't miss this train at the station, cause if you miss it, I feel sorry for you".  

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Re-Bloggged 4 times:

Re-Blogged By Re-Blogged At
  1. Patrick Kitano 04/22/2010 04:55 PM
  2. Sidney Kutchuk 04/22/2010 10:20 PM
  3. Michael Cantwell 04/24/2010 06:45 AM
  4. Judy Gibbons 04/24/2010 03:14 PM
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Topic:
ActiveRain Community
Groups:
BananaTude
Club Chaos
Real Estate Trends
Realtors®
"Whacked"!!!
Tags:
new social media rules of engagement in oklahoma city

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Ambassador
386,084
Joe Pryor
REALTOR® - Oklahoma Investment Properties
Redbud Realty

Just checked email this morning and had 9 new followers for the website version. What I find interesting is that I have not publized this in any way, it builds on it's own. I have also been communicating with other Breaking News network and had a one hour conversation yesterday with a new Florida participant about ideas. Most of the the people involved want to be on the cutting edge so being a part of this has benefits also.

April 27, 2010 07:10 AM
Rainmaker
50,468
Patrick Kitano
Brand into Media

Joe, I really like the interaction among the Breaking News Participants; we meet by webinar every Friday morning. On Facebook we do have two groups that chronicle Breaking News, one called http://facebook.com/breakingnewsnetwork for the general public and the other is specific only those who are active in the Breaking News at http://www.facebook.com/pages/Breaking-News-Network-Participants/340877774173?ref=ts.

April 27, 2010 03:42 PM
Rainmaker
297,692
Jean-Paul Peron
Carova Beach - Living & Working in 4-Wheel Drive
The Outer Banks Real Estate Copmpany

Great post Joe.

Patrick - Morgan & I have not forgotten about you.  :)

May 04, 2010 05:57 AM
Rainmaker
181,528
Debbie DiFonzo
Lebanon MO and Buffalo Missouri Real Estate
Debbie DiFonzo - United Country VIP Realty, SW Missouri

Thanks Joe for this info - I'd love to hear more about using this in a rural market. I mainly cover three counties, with a total population of under 60K for all three added together!

There also seems to be so many "negative" feeds out there - is there anything to ensure some good news gets posted?

May 04, 2010 11:28 PM
Rainmaker
50,468
Patrick Kitano
Brand into Media

@Debbie Breaking News has worked well in rural markets where local media sources are either thin or none. Please contact me and I'll explain how Breaking News works and provide examples.

May 06, 2010 08:38 PM
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Joe Pryor

REALTOR® - Oklahoma Investment Properties
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Additional Information

We want to inform you of economic and demographic information in Oklahoma, as well as alert you to unique investment opportunities in both residential and commerical real estate. We also will step outside of our state to comment on important news and events as they shape our real estate world. This blog has opinions but is not dogmatic. We hope for open dialogues that make us all better Realtors that give exceptional service to our communities.