The Breaking News Network is Non-Marketing Marketing

By
Real Estate Agent with The Virtual Real Estate Team 104556

The Breaking News NetworkSounds clever doesn't it. But the revolution caused by the internet opening up media is more than clever, it is a change in the rules of engagement. First, we all are now familiar with pull marketing versus push marketing. Push is what we used to do, cram real estate down people throats. After the internet the game changed as well as our sense of control. Now we had to ask permission, but that has not stopped Realtors from schlepping the old ways onto platforms like Facebook with zero success. Now with informative blogs and targeted IDX solutions we can invite people in with something that is beneficial. However, what do we do when we stop thinking like a Realtor and more like a normal human being?  

Time for The Match Game, survey said! They think about everything but real estate 99.0% of the time. This is why we blog about amenities or give reviews on Yelp. But something else is missing. How are people getting local content about all things going on in one place? It isn't about the newspaper anymore, or a weekly magazine. it is about what is happening now. You get bonus points if you are now thinking about Twitter. Much effort is wasted on Twitter, but there is much to be learned and analyzed. It should be an object lesson to us that the first reports of Michael Jackson's death were spread by Twitter and not the news media. Twitter is about real time, but Twitter is a confusing maze of information also. Enter The Breaking News Network.

Patrick Kitano and the folks at Domus Consulting understand that media is not proprietary and aggregating them into a news network that is a place for all things happening in your town . You combine news, politics, food, social events, non-profit promotion, and more in one place. You load it all on a Worpress blog with a scrolling widget, add some other important add ons, create a sister site on Facebook, and you can become the local news source. In the last two weeks my site, www.okcbreakingnews.com has added over 200 followers with no promotion, and the Facebook site has added 700 more. That is two weeks friends and neighbors. Am I an original at this? Yes for Oklahoma City, but if you want to see all the participants go to List of Breaking News sites. For information about what Breaking News is, go to this explanation. I am experimenting with forums, polls, and IDX to see how far I can go with this, and so far it works.

Here is the pay off. On the Facebook page OKC Breaking News I am already getting 587 visitors a week. The numbers on both will keep building. I am offering this as a public service, and there is not a link to my real estate website. I don't like to be sold and I don't believe others do either. The key is the numbers and givng the public the benefit of knowing when two for one tacos are available, weather, traffic, and all that matters in their life. The network is also an organic one like Active Rain, it is building city by city. Your own Missy Caulk is a leader of this with http://www.A2BreakingNews.com. If your city does not have a participant you can contact Patrick Kitano at pkitano@domusconsultinggroup.com. I would say that this is a an opportunity just like at the beginning at Active Rain. The rules of engagement have changed, and this platform is like what the O-Jays said about the Love train, "Don't miss this train at the station, cause if you miss it, I feel sorry for you".  

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Re-Blogged 4 times:

Re-Blogged By Re-Blogged At
  1. Patrick Kitano 04/22/2010 04:55 PM
  2. Sidney Kutchuk 04/22/2010 10:20 PM
  3. Michael Cantwell 04/24/2010 06:45 AM
  4. Judy Gibbons 04/24/2010 03:14 PM
Topic:
ActiveRain Community
Groups:
"Whacked"!!!
Realtors®
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new social media rules of engagement in oklahoma city

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Rainmaker
50,602
Patrick Kitano
BNN Funding - San Francisco, CA

@Maureen

Breaking News Facebook pages are indeed business pages, in fact they are a lot like local newspapers, and I can't imagine FB co-oping business pages without an uproar. Breaking News is, and will be on all relevant social media platforms particularly FB, because eventually most local news will be sourced by the community, not by salaried journalists at local weekly newspapers.

Apr 23, 2010 01:55 PM #34
Rainmaker
50,602
Patrick Kitano
BNN Funding - San Francisco, CA

@Monica @Joe @Brian @Lori @Missy @Sidney @Susie @Bruce @Emily thank you! all of you have been instrumental in BReaking News evolution, and am pleased you attend our Friday webinar sessions...

Apr 23, 2010 01:57 PM #35
Rainmaker
50,602
Patrick Kitano
BNN Funding - San Francisco, CA

@Judi

We've had great success with Breaking News in rural areas (see Breaking Nova Scotia News) and suburbs overshadowed by big metro news sources (Breaking Bergen News). Why? Local news sources in smaller towns are dying, leaving flashy, even ugly online advertising rags in their wake. Breaking News becomes, strange to say, the most definitive source of news for these smaller localities. Locals embrace them because suddenly they become the source of their own news.

I got your email so we'll set up a webinar to go over some ideas with you in SE Oklahoma... (& thanks for contacting me, I very much appreciate first movers)

Apr 23, 2010 02:05 PM #36
Rainmaker
540,185
Pat & Wayne Harriman
Harriman Real Estate, LLC (203) 672-4499 - Wallingford, CT
Broker/Owners, Wallingford CT Real Estate

Hi Patrick, thanks for the response. I'll be shooting you an email very shortly respective to something we discussed back in January.

Apr 23, 2010 02:58 PM #37
Rainmaker
1,091,453
Bryant Tutas
Bryant Tutas-Tutas Towne Realty, Inc - Poinciana, FL
Broker/REALTOR, Tutas Towne Realty, Inc

Very interesting Joe. I have been following these sites for about a year now. I haven't made a decision yet because my plate over floweth already. I do like anything that's automated though. Especially if it's building value not only for consumers but for me. Great post and presentation.

Excellent explanations Pat.

Apr 23, 2010 04:11 PM #38
Rainmaker
60,598
kathleen bonham
FHAllen, Sonoma Country and Vintage - Santa Rosa, CA

Joe..working with Pat to establish SonomaBreakingNews.com was difficult in the beginning when it was hard to envision the potential in the infant stages of twitter.

Working with Pat is a joy..he is an educator willing to devote his energies and time toward building a new world of transparency through the internet. He is relentless in sharing his vision. He is first class.  Thanks Joe for your blog..!

Apr 23, 2010 05:02 PM #39
Ambassador
1,290,976
Erica Ramus
Erica Ramus - Ramus Realty Group - Pottsville, PA - Pottsville, PA
MRE, Schuylkill County PA Real Estate

Great ideas there. You are right about the "masses" and Twitter being a source of instant news. When the earthquake hit So. Cal a few weeks ago, I first saw it on twitter and then on CNN later.

Apr 23, 2010 06:56 PM #40
Rainmaker
1,517,254
John Novak
Keller Williams Realty The Marketplace - Las Vegas, NV
Henderson, Las Vegas and Summerlin Real Estate

Pat has always been an innovative leader with how to use Twitter. Good call to tie this in with Facebook; that's social media synergy.

Apr 23, 2010 10:49 PM #41
Ambassador
1,590,642
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 800-610-7253 DRE01267479 - Costa M

I thnk I first heard about this through Missy.  It sounds like it has a lot of interesting possibilities.

Apr 23, 2010 11:09 PM #42
Rainmaker
70,703
Michael Cantwell
PNC Mortgage, a Division of PNC Bank, NA - NMLSR ID #644428 - Jupiter, FL

Here is to non marketing marketing .....  JupiterPalmBeachNews

Apr 24, 2010 06:50 AM #43
Ambassador
438,659
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Michael, great job and I just followed.

Christine, I didn't have enough space to talk about the future business overlays, but check with Pat or get on the webinars for more information.

John, absolutelyy. To get this type of traction early is unusual. I first saw Patrick in January 2007 at Inman, and was intrigued back then. I thought Domus was a big corporate thing until I investigated and found out it was for people like us.

Erica, I just heard that companies like AOL are looking for a way to get in and exploit the fragmentation of the news. The porblem is always going to be how can they have local knowledge like us.

Kathleen, innovators like you are work hard and make it easier for the rest of us. Thank you.

Bryant and TLW, I know you guys have a full plate, but once you get this started it takes off on it's own. I check the new followers to see if they are newsworthy in my area and check and list them, that's all. You guys would benefit in my opinion.

Apr 24, 2010 09:40 AM #44
Rainmaker
542,279
Eric Michael
Remerica Integrity, Realtors®, Northville, MI - Livonia, MI
Metro Detroit Real Estate Professional 734.564.1519

Very interesting concept. Something to look further into. Thanks.

Apr 24, 2010 05:22 PM #45
Anonymous
andrea re

great article and comments-- pat k you are so on target with this new social media movement,  Joe thks for your blog post--- talking about the change we will continue to see!!   And it is happening right before our eyes--- Get on or be gone!!  is my feeling---

 

Apr 25, 2010 10:09 PM #46
Rainer
81,058
Adam Kutchuk Murrieta
Realty Works - Murrieta, CA
Short Sale Specialist Rated 5 Stars

I was going to say that my Dad jumped on this train a few weeks ago, but I can see that he already chimed in :) I think that method is going to be huge!

Apr 26, 2010 11:50 PM #47
Rainmaker
50,602
Patrick Kitano
BNN Funding - San Francisco, CA

Thx @Bryant, @Kathleen @John @Michael @Andrea... and @Adam it's great when sons chime in! The problem with mass media and salaried journalism is their constant need for operational financing. Frankly these local media should try to adopt "Groupon"-style campaigns to make their advertising more relevant to their consumer readers.

Apr 27, 2010 01:00 AM #48
Ambassador
438,659
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Just checked email this morning and had 9 new followers for the website version. What I find interesting is that I have not publized this in any way, it builds on it's own. I have also been communicating with other Breaking News network and had a one hour conversation yesterday with a new Florida participant about ideas. Most of the the people involved want to be on the cutting edge so being a part of this has benefits also.

Apr 27, 2010 07:10 AM #49
Rainmaker
50,602
Patrick Kitano
BNN Funding - San Francisco, CA

Joe, I really like the interaction among the Breaking News Participants; we meet by webinar every Friday morning. On Facebook we do have two groups that chronicle Breaking News, one called http://facebook.com/breakingnewsnetwork for the general public and the other is specific only those who are active in the Breaking News at http://www.facebook.com/pages/Breaking-News-Network-Participants/340877774173?ref=ts.

Apr 27, 2010 03:42 PM #50
Rainmaker
320,220
Jean-Paul Peron
The Outer Banks Real Estate Copmpany - Corolla, NC
Carova Beach - Living & Working in 4-Wheel Drive

Great post Joe.

Patrick - Morgan & I have not forgotten about you.  :)

May 04, 2010 05:57 AM #51
Rainmaker
181,596
Debbie DiFonzo
Debbie DiFonzo - United Country VIP Realty, SW Missouri - Lebanon, MO
Lebanon MO and Buffalo Missouri Real Estate

Thanks Joe for this info - I'd love to hear more about using this in a rural market. I mainly cover three counties, with a total population of under 60K for all three added together!

There also seems to be so many "negative" feeds out there - is there anything to ensure some good news gets posted?

May 04, 2010 11:28 PM #52
Rainmaker
50,602
Patrick Kitano
BNN Funding - San Francisco, CA

@Debbie Breaking News has worked well in rural markets where local media sources are either thin or none. Please contact me and I'll explain how Breaking News works and provide examples.

May 06, 2010 08:38 PM #53
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