Is Your Home Listed to Sell or Listed to Sit?

By
Real Estate Agent with Baird&Warner Fox Valley

After a few days of showing, I think back on what my clients and I saw and how it reflects on the real estate market. Many homes are beautifully presented and competitively priced...these homes make it hard for a buyer to make a decision.

On the other hand, an awful lot of houses are listed but are just sitting. Maybe the seller isn't really aware of how much competition there is, or maybe she is tired, or maybe too beat up by too many negative comments for months. Or at a vacant listing, maybe the agent has turned on lights and swept the front porch so many times that she, too, is tired of making an effort and not getting results.

I understand...even for the nicest homes in the nicest neighborhoods, there just aren't enough active buyers. Nevertheless, if a house is listed for sale, the homeowner and the agent really should make an effort for every single showing.

Here's a few thoughts after seeing some sort-of-sad houses this weekend.

Current Remarks:
Please make sure your MLS remarks are current. "Free Spring Break trip to St. Croix for contract by February 1" is probably not a current incentive.

Real Buyer? I am not entertaining my family and friends by showing houses. I am working and, yes, I believe it's a real buyer. I am NOT sharing client information to get the listing agent to get his seller to clean the place up. You'll just have to trust me...if I'm showing, it's a real buyer.

Schedule Changes: Despite my best efforts, the schedule can change a little as we go through the day. Little kids get car sick, husbands get distracted by their blackberries, teenagers insist on another Diet Coke every hour. If I call in a slight schedule change, either the showing service or the listing agent should be able to reach the seller.

Brochures, feature sheets, something written has to be in the house to highlight the important features of the home. After about the fourth house, the houses start to blur together. And by the way, I think the mini CDs are a waste of money. If someone has to use a computer to see the photos and be reminded of the details, they can just as easily go online.

Community information in the house can be valuable for an out of area buyer. There are hundreds of subdivisions in the western suburbs of Chicago, and I can't possible know every detail of every neighborhood. Community centers, church programs, recycling information, library information: these are all important and and might make a difference in a buyer's decision.

Kids and Dogs: Now that the kids are home for summer, they probably need to be reminded of a few basic rules if someone is there to see the house. Even a 10 year old can clean up his dishes and spritz some Febreze. Teenagers need to get out of bed and let us see the room if it's after, say 11:00 am. And, please, the family dog needs to be taken for a walk when we get there.

I know it's tough market, but if I'm showing your house, I might sell it....help me do the best for all of our clients.

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This post was written by Leslie Ebersole of Baird & Warner Real Estate.
Use or reproduction of the material published on this site is expressly prohibited
without the express written permission of the author.

 

FOX VALLEY LIVING

 

My Email leslie.ebersole@bairdwarner.com

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Re-Bloggged 9 times:

Re-Blogged By Re-Blogged At
  1. Barbara Martino-Sliva 06/20/2011 06:05 AM
  2. Tom Branch 06/20/2011 09:34 AM
  3. Margaret Goss 06/20/2011 10:16 AM
  4. Cory Barbee 06/20/2011 01:13 PM
  5. Cheryl Ritchie 06/20/2011 11:19 PM
  6. Debbe Perry 06/21/2011 10:57 AM
  7. Rob Arnold 06/21/2011 11:08 AM
  8. Lisa Kanter Giloti 06/21/2011 11:43 AM
  9. Gene Riemenschneider 06/22/2011 11:38 AM
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Topic:
Real Estate Market Trends
Location:
Illinois Kane County Saint Charles
Groups:
Chicagoland and Northern Illinois Real Estate
HyperLocal Neighborhood and Community Posts
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Tags:
selling a home

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Rainmaker
813,985
J. Philip Faranda
Broker-Owner
J. Philip Faranda (J. Philip R.E. LLC) Westchester County NY

When Ann and I were actually looking for a new house 4 years ago, one promising one kept saying they needed more notice. They said they needed to get the place ready. When we finally did get in, it was a living shambles. Ironic. 

June 24, 2011 09:07 PM
Anonymous
Sharon MaHarry
My favorite is the Seller who Acknowledges that prices are way down but insists HIS house is still worth what he paid in 2006 or 2007.
June 26, 2011 04:12 PM
Rainmaker
420,591
Leslie Ebersole
REALTOR - Chicagonulls Western Suburbs
Baird&Warner Fox Valley

Sharon: somehow, we all think this....

Philip: Ironic...a real buyer and the seller misses out.

Linda: I can be flexible, we but still have a schedule!

June 26, 2011 06:13 PM
Anonymous
Cindy Snider

I agree with everything in your post.  As much as the realtor's try to speak to the homeowner to do sometimes just simple things, they are too overwhelmed by the whole process of selling their home.  That's why I am an Accredited Staging Professional.  I am part of a realtor's marketing team to help them be more time productive in selling their listings.  Realtors don't have the time they would like to have in order to make sure their sellers are on board with preparing their homes. Let a stager handle that for you.  Be sure to have an A.S.P. stager as part on your marketing plan and save time and money.  A house will fall within a certain price range, but the homeowner can make sure that it lands in the top end by having their home staged professionally.  The agent spends less time working to sell the home and it sells for more money.  It's a win win situation for everyone.  Try an A.S.P. stager in your area and let them help you market your client's home.

June 27, 2011 03:38 PM
Rainmaker
420,591
Leslie Ebersole
REALTOR - Chicagonulls Western Suburbs
Baird&Warner Fox Valley

Cindy: well, yes. Many of my posts refer to the importance of staging. This post was about some of the trip-ups I observed on other agent's listings. A perfectly staged home can still be unsellable if other issues prevail.

June 27, 2011 08:14 PM
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Rainmaker
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Leslie Ebersole

REALTOR - Chicagonulls Western Suburbs
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