Zillow Premier Agent - Opinions please? - Worth the cost to buy a zip code?

By
Real Estate Agent with Keller Williams Capital Partners Realty

Hi all I hope you're all well!

Quick Question:  Has anyone used Zillow and paid to become a premier agent for a specific zip code?  

Any good or bad experiences?

How about any opinions on the customer service / Realtor friendliness of Zillow? 

Thanks in advance!

Ryan Reynolds

Keller Williams Capital Partners Realty

(740) 972-2731

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Nancy & Mike Thompson 04/10/2011 05:03 PM
Topic:
Real Estate Sales and Marketing
Tags:
advertising
value
online advertising
premier agent
zillow

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Brad Andersohn
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy - Fairfield, CA
ActiveBrad 707.646.1876

Happy we were able to help Lisa.  :-)

Dec 20, 2013 08:35 AM #71
Anonymous
SWilliams
Zillow bamboozles agents into signing up and paying extremely high memberships by giving listing and postings to other agents. Don't think about cancelling the contract, you will have a high buyout to pay. I have asked other agents in my well-known company and they all say it's crazy to pay the amounts Zillow charges. Their practice of luring customers in by giving agents listings to other paying agents is very scammy.
Feb 19, 2014 03:52 PM #72
Anonymous
John Manchester

I've been a Zillow agent for a long time. I was getting good leads. It seems to have gotten saturated with agents. Now, I rarely get a single lead. Also, Now the listing agent is at the top of the heap next to the ad. Team reviews make one agent look like the have 250 reviews and 80 listings. Not real fair to individual agents like it used to be. If you have listings and are not on Zillow, you FREE get top placement like Trulia, so why pay for it. I have Yahoo with Zillow and I don't show up at all. Buyers will call the list agent if given their name. My rep. really seems only interested in selling me more.

Jul 02, 2014 01:44 PM #73
Anonymous
John Manchester

When I first started Zillow you would buy a percentage of the zip code. If I bought 25%, my name would appear at least every 4 clicks. I would get leads from surrounding zips as well. I was the offered 100% of the same zip code on Yahoo. I got a lot of comments from friends who saw me online all of the time. Then Zillow switched to Impressions based ads and listing agent placement at the top. Huge decrease in leads. I really believe it's gotten popular and deluded with agents. Not worth it any more.

Jul 02, 2014 02:04 PM #74
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Brad Andersohn
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy - Fairfield, CA
ActiveBrad 707.646.1876

Hey John - Brad from Zillow here. I was just reading your comments and after reviewing a few things, I think I may be able to help? Feel free to contact me at 707 646-1876 or you can email me at brada at zillow dot com. I'd be happy to share a few things I think will help and also might be able to help you increase some of that low listing inventory in your area, with you of course as the listing agent. Look forward to hearing from you... if you're interested.

Jul 03, 2014 09:37 AM #75
Anonymous
Tom Taylor

Rip off-as a lender I signed up to be a preferred lender with a Realtor and we both paid 1/2.
I never was linked to the Realtor despite several call to get it fixed. Emailed them prior to ending of contract to cancel. After it was supposed to be cancelled they charged my credit card for 3 months for the Realtors monthly fee even though he got a new lender who paid. Talked to rep who admitted they never showed be linked with Realtor and that they now show a different lender linked to that Realtor but charged my credit card as that was the only one they had on file. That is a lie as I have the original email stating they charged his card for half in the beginning. And they had the new lenders billing information in May. I asked for full repayment of the money I was charged as they breached the contract by their own admittance they never supplied the service they paid for and charged me after I requested not to renew the contract. So far nothing has been done.

Jul 09, 2014 12:29 PM #76
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Brad Andersohn
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy - Fairfield, CA
ActiveBrad 707.646.1876

Hi Tom - Brad from Zillow here. I tried to get to your profile and contact info on ActiveRain from the link in your comment, it appears that you either weren't logged in when you commented, or you don't have a profile on Activerain?

I would love to try and help but don't quite know how to reach you? Can you please contact me at 707.646.1876 or email brad a at zillow dot com so I can try to put you with the right team or individual at Zillow that can help?

Thanks.

Jul 09, 2014 01:10 PM #77
Anonymous
Betsy in Houston

HUGE FINANCIAL MISTAKE. Not one viable lead in 5 months. Can't wait for my contract to expire to stop the financial hemorrhage.

Jul 13, 2014 04:04 PM #78
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Brad Andersohn
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy - Fairfield, CA
ActiveBrad 707.646.1876

Hi Betsy - Sorry to hear you're not getting more contacts and potential clients. I (or someone from the Zillow team) may be able to help? Sometimes it's just a matter of making yourself more easily available to the customers?

For example, I have no way to contact you from your comment above. There's no profile link, no photo, no contact info etc. I'd love to try and help so I'll give you my contact info.

You can click on the link to my AR profile in this comment, or you can call or email me at 707.646.1876 and my email is brad a at zillow dot com. I'd be happy to try and help you and see if together we can't get you more contacts, appts. and closings from Zillow.

Jul 14, 2014 07:32 AM #79
Rainer
14,370
Doyle Lee Austin Davison Iv
Surf City Realty - Huntington Beach, CA
Where will you live next!

waiting... waiting.... ah... waiting

Jul 29, 2014 01:04 PM #80
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Brad Andersohn
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy - Fairfield, CA
ActiveBrad 707.646.1876
Hi Doyle, just sent you an email and also sent a request to our CS and sales team to get you some assistance. At the airport right now but landing in next city in a couple hours. Keep me posted. Thanks.
Jul 29, 2014 01:31 PM #81
Rainmaker
366,111
Inna Ivchenko
Mannis Real Estate Group - Calabasas, CA
Los Angeles / Valley Homes

I don't like working with cold leads. But it is your choice. Everything is changing now, Zillow gabbled Trulia. Now they might sell a combined package, who knows.

Jul 31, 2014 12:43 AM #83
Anonymous
Allen G.

I've been spending roughly $1000/month on zillow leads for 10 months or so and I have not closed 1 single buyer from them. Literally every lead that I get, and last month there were only 6, either hangs up on me because they want to speak with the listing agent (not a buyer's agent) or they don't understand how buyer's agency works, or they don't pick up the phone or respond to emails. This leaves you with maybe 20% of leads that are legit, BUT You have to remember that buyers are getting on Zillow and contacting 5-6 agents at a time in most cases. IF you are the first to call AND you're able to convince them to only use you as a buyer's agent then MAYBE you'll close them EVENTUALLY.

I'm sure that this system may pay for itself over the course of a year or possibly double your investment IF YOU'RE LUCKY, but $1000/month is better spent in other ways. I spent $5000 last year on mailers and made over $150k in gross commissions. The rate of return on this system is absurdly low. In my opinion, the Zillow program is a complete waste.

Last month my bill was $1000 and I got 6 leads from it. That's $166 PER COLD LEAD. 4 of those didn't pick up the phone or respond to emails and 2 hung up on me because I wasn't the listing agent. $166 PER COLD LEAD! Enough said.


Aug 12, 2014 11:40 PM #84
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Brad Andersohn
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy - Fairfield, CA
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Allen G - thanks for sharing your current experience, this is actually how we are able to asses and determine your future experience and success with advertising on Zillow. I'd be happy to share some "best-practices" that other Premier Agents in your area are utilizing to get more out of the contacts and prospects that are generated from Zillow and all the sites Zillow powers like Yahoo, AOL, Microsoft, Google Now etc. While I can't make any promises that you'll become the king of the hill, I can promise that spending a few moments to allow me to share a few ideas and suggestions will help you convert more contacts into appointments and clients. Sometimes we tend to focus so much on the part of things that aren't working for us that we miss the time and chance to focus on the things that could turn it around and will work? I'm happy to help if you're interested, just contact me at your convenience and I'll introduce you to what's working best for others who use to have some of the same challenges you're having, but have overcome them and are now building teams to handle the volume of business they get from Zillow and our network of affiliates. Thanks.
Aug 13, 2014 07:58 AM #85
Anonymous
Tim Todorov

If you have few or no listings seems Zillow is of very little help.
They are saturated with agents and the prices are ridiculously high for what you get. Paying over $600 a month for 3 months now, got two lousy leads /not even sure if they were genuine or generated by their sales people, it is really not that hard/. In the past Zillow had much more value but now their desire to generate money has led to way too many agent and way too high fees for what you get.
Regretting signing up, $7200 mistake.
Tim Todorov, Seattle
206-201-2000

Sep 02, 2014 04:16 PM #86
Anonymous
Marv

Thanks everyone who posted comments. I won't waste my time or money with zillow. Very valuable.

Sep 09, 2014 05:47 PM #87
Anonymous
Tony Molnar-Strejcek

Great advice folks.

Sep 20, 2014 10:32 PM #88
Anonymous
Robert

Zillow...Ugh.. I'm not sure what you've changed... I am spending $1000 @ month and have been for months but, the leads are few in comparison to where there were for me with Zillow over the past couple of years. I am an experienced Zillow agent. I have a track record of success. My follow up is A+ , I am use the "best practices" as I always have and I have been doing this for a few years... I am currently seeing a return on direct mail but nothing but poor leads from Zillow and in 3.5 months NOT ONE Appointment. I was spending half of what I am spending now with Zillow the last 2 years and actually saw a profit.. this is not the case now. I am choosing not to post my personal information on AR... this feedback is just a suggestion that agents Buying into Zillow now think long and hard... It's not the same Zillow... Not the same results... $1000 @ month with no results makes for a very costly year...

Sep 25, 2014 03:26 PM #89
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Brad Andersohn
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy - Fairfield, CA
ActiveBrad 707.646.1876
Hi Robert - I tried to reach out to you to help but can find your contact info and there's no link to your profile in your Activerain signature??? Feel free to contact me using the link in my signature below, I'd love to chat and see what we can do to help. Zillow has changed in the past 3 years but only for the better according to many of the agents I meet when traveling across the country. Hoping and looking forward to talking with you and helping you out soon. Thanks.
Sep 25, 2014 03:35 PM #90
Anonymous
Joe C

Yikes. Thanks for the heads up on Zillow. I definitely won't be joining. Every once in a while I get curious to see if systems improve...not so much here according to the comments.

Oct 03, 2014 07:33 AM #91
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