Zillow Premier Agent - Opinions please? - Worth the cost to buy a zip code?

By
Real Estate Agent with Keller Williams Capital Partners Realty

Hi all I hope you're all well!

Quick Question:  Has anyone used Zillow and paid to become a premier agent for a specific zip code?  

Any good or bad experiences?

How about any opinions on the customer service / Realtor friendliness of Zillow? 

Thanks in advance!

Ryan Reynolds

Keller Williams Capital Partners Realty

(740) 972-2731

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Nancy & Mike Thompson 04/10/2011 05:03 PM
Topic:
Real Estate Sales and Marketing
Tags:
advertising
value
online advertising
premier agent
zillow

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Anonymous
Tom Taylor

Rip off-as a lender I signed up to be a preferred lender with a Realtor and we both paid 1/2.
I never was linked to the Realtor despite several call to get it fixed. Emailed them prior to ending of contract to cancel. After it was supposed to be cancelled they charged my credit card for 3 months for the Realtors monthly fee even though he got a new lender who paid. Talked to rep who admitted they never showed be linked with Realtor and that they now show a different lender linked to that Realtor but charged my credit card as that was the only one they had on file. That is a lie as I have the original email stating they charged his card for half in the beginning. And they had the new lenders billing information in May. I asked for full repayment of the money I was charged as they breached the contract by their own admittance they never supplied the service they paid for and charged me after I requested not to renew the contract. So far nothing has been done.

Jul 09, 2014 12:29 PM #76
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Brad Andersohn
RETC and eXp Realty International Corp. - Fairfield, CA
ActiveBrad 707.646.1876

Hi Tom - Brad from Zillow here. I tried to get to your profile and contact info on ActiveRain from the link in your comment, it appears that you either weren't logged in when you commented, or you don't have a profile on Activerain?

I would love to try and help but don't quite know how to reach you? Can you please contact me at 707.646.1876 or email brad a at zillow dot com so I can try to put you with the right team or individual at Zillow that can help?

Thanks.

Jul 09, 2014 01:10 PM #77
Anonymous
Betsy in Houston

HUGE FINANCIAL MISTAKE. Not one viable lead in 5 months. Can't wait for my contract to expire to stop the financial hemorrhage.

Jul 13, 2014 04:04 PM #78
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Brad Andersohn
RETC and eXp Realty International Corp. - Fairfield, CA
ActiveBrad 707.646.1876

Hi Betsy - Sorry to hear you're not getting more contacts and potential clients. I (or someone from the Zillow team) may be able to help? Sometimes it's just a matter of making yourself more easily available to the customers?

For example, I have no way to contact you from your comment above. There's no profile link, no photo, no contact info etc. I'd love to try and help so I'll give you my contact info.

You can click on the link to my AR profile in this comment, or you can call or email me at 707.646.1876 and my email is brad a at zillow dot com. I'd be happy to try and help you and see if together we can't get you more contacts, appts. and closings from Zillow.

Jul 14, 2014 07:32 AM #79
Rainer
54,824
Doyle Lee Austin Davison Iv
Surf City Realty 714-968-6767 - Huntington Beach, CA
26 years serving Investors/Banks/NewHomeBuyers/

waiting... waiting.... ah... waiting

Jul 29, 2014 01:04 PM #80
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Brad Andersohn
RETC and eXp Realty International Corp. - Fairfield, CA
ActiveBrad 707.646.1876
Hi Doyle, just sent you an email and also sent a request to our CS and sales team to get you some assistance. At the airport right now but landing in next city in a couple hours. Keep me posted. Thanks.
Jul 29, 2014 01:31 PM #81
Rainmaker
416,885
Inna Ivchenko
Mannis Real Estate Group - Calabasas, CA
Los Angeles / Valley Homes

I don't like working with cold leads. But it is your choice. Everything is changing now, Zillow gabbled Trulia. Now they might sell a combined package, who knows.

Jul 31, 2014 12:43 AM #83
Anonymous
Allen G.

I've been spending roughly $1000/month on zillow leads for 10 months or so and I have not closed 1 single buyer from them. Literally every lead that I get, and last month there were only 6, either hangs up on me because they want to speak with the listing agent (not a buyer's agent) or they don't understand how buyer's agency works, or they don't pick up the phone or respond to emails. This leaves you with maybe 20% of leads that are legit, BUT You have to remember that buyers are getting on Zillow and contacting 5-6 agents at a time in most cases. IF you are the first to call AND you're able to convince them to only use you as a buyer's agent then MAYBE you'll close them EVENTUALLY.

I'm sure that this system may pay for itself over the course of a year or possibly double your investment IF YOU'RE LUCKY, but $1000/month is better spent in other ways. I spent $5000 last year on mailers and made over $150k in gross commissions. The rate of return on this system is absurdly low. In my opinion, the Zillow program is a complete waste.

Last month my bill was $1000 and I got 6 leads from it. That's $166 PER COLD LEAD. 4 of those didn't pick up the phone or respond to emails and 2 hung up on me because I wasn't the listing agent. $166 PER COLD LEAD! Enough said.


Aug 12, 2014 11:40 PM #84
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Brad Andersohn
RETC and eXp Realty International Corp. - Fairfield, CA
ActiveBrad 707.646.1876
Allen G - thanks for sharing your current experience, this is actually how we are able to asses and determine your future experience and success with advertising on Zillow. I'd be happy to share some "best-practices" that other Premier Agents in your area are utilizing to get more out of the contacts and prospects that are generated from Zillow and all the sites Zillow powers like Yahoo, AOL, Microsoft, Google Now etc. While I can't make any promises that you'll become the king of the hill, I can promise that spending a few moments to allow me to share a few ideas and suggestions will help you convert more contacts into appointments and clients. Sometimes we tend to focus so much on the part of things that aren't working for us that we miss the time and chance to focus on the things that could turn it around and will work? I'm happy to help if you're interested, just contact me at your convenience and I'll introduce you to what's working best for others who use to have some of the same challenges you're having, but have overcome them and are now building teams to handle the volume of business they get from Zillow and our network of affiliates. Thanks.
Aug 13, 2014 07:58 AM #85
Anonymous
Tim Todorov

If you have few or no listings seems Zillow is of very little help.
They are saturated with agents and the prices are ridiculously high for what you get. Paying over $600 a month for 3 months now, got two lousy leads /not even sure if they were genuine or generated by their sales people, it is really not that hard/. In the past Zillow had much more value but now their desire to generate money has led to way too many agent and way too high fees for what you get.
Regretting signing up, $7200 mistake.
Tim Todorov, Seattle
206-201-2000

Sep 02, 2014 04:16 PM #86
Anonymous
Marv

Thanks everyone who posted comments. I won't waste my time or money with zillow. Very valuable.

Sep 09, 2014 05:47 PM #87
Anonymous
Tony Molnar-Strejcek

Great advice folks.

Sep 20, 2014 10:32 PM #88
Anonymous
Robert

Zillow...Ugh.. I'm not sure what you've changed... I am spending $1000 @ month and have been for months but, the leads are few in comparison to where there were for me with Zillow over the past couple of years. I am an experienced Zillow agent. I have a track record of success. My follow up is A+ , I am use the "best practices" as I always have and I have been doing this for a few years... I am currently seeing a return on direct mail but nothing but poor leads from Zillow and in 3.5 months NOT ONE Appointment. I was spending half of what I am spending now with Zillow the last 2 years and actually saw a profit.. this is not the case now. I am choosing not to post my personal information on AR... this feedback is just a suggestion that agents Buying into Zillow now think long and hard... It's not the same Zillow... Not the same results... $1000 @ month with no results makes for a very costly year...

Sep 25, 2014 03:26 PM #89
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Brad Andersohn
RETC and eXp Realty International Corp. - Fairfield, CA
ActiveBrad 707.646.1876
Hi Robert - I tried to reach out to you to help but can find your contact info and there's no link to your profile in your Activerain signature??? Feel free to contact me using the link in my signature below, I'd love to chat and see what we can do to help. Zillow has changed in the past 3 years but only for the better according to many of the agents I meet when traveling across the country. Hoping and looking forward to talking with you and helping you out soon. Thanks.
Sep 25, 2014 03:35 PM #90
Anonymous
Joe C

Yikes. Thanks for the heads up on Zillow. I definitely won't be joining. Every once in a while I get curious to see if systems improve...not so much here according to the comments.

Oct 03, 2014 07:33 AM #91
Anonymous
michael solarz

I think Zillow uses fraudulent and predatory sales tactics. I am thinking about setting up a web site for unhappy Zillow agents and then investigate the possibility of launchihng a class action. If you are thinking about trying out Zillow as part of your marketing plan, DON'T. You have been warned.

Dec 19, 2014 04:12 PM #92
Rainmaker
43,740
Lorin Marsolo
RE/MAX Around Atlanta - Johns Creek, GA
"Opening the Finest Doors in Atlanta!"

Interesting, not one positive review.

Dec 31, 2014 01:18 PM #93
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Brad Andersohn
RETC and eXp Realty International Corp. - Fairfield, CA
ActiveBrad 707.646.1876

Well, I only speak here as a former employee of Zillow, and will say honestly and transparently that it DOES work for many and DOESN'T work for others for a multitude of reasons.

It's much like the open house theory or joining a gym?!?

If you know how to work and believe in the opportunities an open house presents, then they can and will work for you.

If you join a gym and are promised good health and fortune, nothing at all will happen if you don't go there and utilize the tools and services offered. YOU HAVE TO WORKOUT if you want results.

At the end of the day it is up to YOU to determine and decide what works for your business model and strategy but just make sure you are working the Gym and open houses to your advantage. Just buying zip codes at Zillow and using the "HOPE" strategy will work for no one! Just my 2 cents...

Dec 31, 2014 02:59 PM #94
Anonymous
Agent - to - Agent

Hummmm... I am with you for the most part. When you're doing the work and hitting the gym hard you do see results... I've used Zillow a few years. It's more like a slot machine than your gym/open house comparison... They pay off... if you're lucky the payoff is greater than the money you've put in the machine... There are times (sometimes many months) with Zillow (and other Internet marketing sites) where you can work your butt off and still not have an opportunity to connect with a Buyer or Seller that ends in a closed transaction... For those Agents who have the work ethic and not a strong longer term budget, this can be a real problem/consideration. Zillow does payoff at some point for Agents that work it.. hopefully at the end of the year what you've made from Zillow is greater than what you've spent...! It is hit and miss... obviously it's more of a "hit" for me than a loss in overall averaging a few years.. with that said I have gone more that 8-9 months without any real action from my Zillow advertising... So, it is realistic that if you buy a 6 month contract you may not get a payoff... If you have the budget to go the distance Zillow can be a useful piece of your income pie.. if you are stretching to afford it, think twice!

Jan 11, 2015 05:33 PM #95
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Brad Andersohn
RETC and eXp Realty International Corp. - Fairfield, CA
ActiveBrad 707.646.1876

Agent-to- agent, great comment and advice. There really are just too many variables and individual factors to consider when trying to determine who it will work for and who it won't? I like your advice in regards to "stretching to afford it" contrary to Julia Carnahan investing her entire mortgage payment into Zillow Zip codes successfully, that just doesn't happen all the time for everyone.

Jan 11, 2015 09:52 PM #96
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