Internet marketing isn't just about keeping in touch with your sphere of influence, it's about building trust, a good reputation and relationships. Ron Givens from Aweber.com, discusses just that in his blog post on Email Marketing for Real Estate Agents.
Real Estate is a word-of-mouth business, so these elements are vital to being successful. How do you go about building trust in an email marketing newsletter or blog? Well, Ron shares some great tips, such as including other information besides your latest open house or listings in your communications. You may consider adding local news or current events, information about the local area, changes in regulations, fees, or events as well as information on the school districts.
He also shares some important reminders about SPAM laws and what is unacceptable in email marketing.