Don't Forget to Like Yourself - Facebook Listing Pages with RealBird

By
Real Estate Services with RealBird Inc.

Once upon a time there were print real estate advertisements only, newspapers, flyers and so on. Then the MLS computer systems came along with sharing listing information among real estate members. In the early 2000s, IDX was the next big thing with letting the listing information reach the public through other brokers' and agents' websites, providing additional exposure to properties by aggregating home buyer traffic on 3rd party websites. Listing syndication, single property websites with SEO and listing widgets followed and property information reached new destinations - places where home buyers were gathering and searching on: classified sites, Google and other search engines and blogs.

And now we have something new and fresh and powerful emerging from the horizon ! Ready?

Introducing the Facebook Listing Pages for your RealBird Single Property Websites

Facebook Listing PageFacebook recently launched their new Facebook Platform including the "Like" button for the web. The "Like" button is a small widget that website and blog owners can add to their sites. Visitors with a Facebook account (~400 million of them) can like and recommend the content on their network. However, most implementations are "simple" sharing solutions only and do not utilize the full Facebook Open Graph platform.

The RealBird solution that we released last Friday takes this concept one step further. It is a full Facebook Open Graph implementation. Best of all, it's really, really simple for both you and your users. 

How does it work?

The Facebook Open Graph platform enables real world objects (people, books, landmarks, places, products etc.) that are presented on the Web to become part of the Facebook social graph. At its basic level, the social graph is the set of 1) nodes or objects (You, a landmark, a place, a business, a real estate listing) and 2) their relationships or connections (connection between You and your friends, You and a business, You and a real estate listing etc.). Messages such as status updates travel between the 1) nodes via these 2) connections.

The RealBird implementation of the Facebook Open Graph platform enables you, the RealBird member to create a Facebook Listing Page attached to the social graph. With a single click, you can create a Facebook Listing Page for your RealBird single property website and invite friends, sellers and potential buyers to create a connection between their Facebook account and your listing by clicking the "Like" button themselves. Once they do, they establish a relationship to your Facebook Listing Page. All the status updates that you post on these Facebook Listing Pages in the future will show up in those people's News Feed who liked your property.

Sounds complicated? It's not ! 

Below are the simple steps you have to do to enable this feature on your RealBird account and to create a Facebook Listing Page for your listing. Takes literally less then a minute. 

  1. Login to RealBird or register here for free (free for up to 2 listings and only $99/year for unlimited listings). 
  2. Connect your Facebook account with RealBird (takes only 5 seconds)
  3. Visit your own RealBird single property websites and click "Like" (takes 1 second)
  4. An "Admin Page" link will appear next to the Like widget at the footer area of your RealBird website, above the translation tools. Clicking that will take you to the automatically created Facebook Listing Page. It is also auto-populated with your main property photo, listing info and link to your property website on RealBird

That's it. It is this simple. From here on, you will be able to manage your Facebook Listing Page just like any other Facebook Pages and post updates, such as price reductions, new photos, open home dates etc. and every Facebook user who liked your property will be automatically notified about these events. 

Connecting your Facebook account to RealBird  (it's secure, we do not see your Facebook credentials)

Connecting Facebook to RealBird - Step 1

Connecting Facebook to RealBird - Step 2

Connecting Facebook to RealBird - Step 3

"Like" your RealBird property website

There is a small "Like" button above the fold, on the top of your RealBird property websites and a full "Like" widget at the bottom. The bottom one also has an "Admin Page" link as shown below (assuming you connected Facebook to RealBird in Step 1). The Admin Page link is only visible for you, the listing website owner.

Connecting Facebook to RealBird - Step 4

Listing courtesy of Mike Conner of City Realty inc in Olympia, WA

Manage your status updates via the Facebook Listing Page 

The arrows show the auto-populated photos, description, the status update entries and Facebook Page tabs.

Connecting Facebook to RealBird - Step 5

 

How to build a fan base for your listing?

The most important step is to invite your seller, the current owner of the property, and ask him/her to "Like" your RealBird listing website. When they do, their Facebook friends will be notified via their News Feed. You may also want to aks the seller to invite their own friends and family to "Like" the property, and when those people do, all the friends of the friend of the seller will be notified as well. The more people like the property, the more of them will be notified via their News Feed, and the more likely it will be that your Facebook Listing Page becomes a viral marketing hub.

What updates should I post on the Facebook Listing Pages?

Pretty much anything that is relevant to the sales cycle. For example:

  • Price reductions
  • Open home dates
  • New pictures
  • Neighborhood events and info

Only the imagination is the limit. Just make sure, that it's related to the property in some ways. And just like with any other Facebook Page, make sure that you are approachable, that you include some call for actions every now and then and also make sure that you do not overload your "fans" with too frequent updates. Probably one update per day is enough, in most cases it will be even less.

If you are not a RealBird member yet, you can register here for free (free for up to 2 listings and only $99/year for unlimited listing marketing). Otherwise just login to RealBird and follow the simple steps above to get started.

Happy social media marketing !

Should you have question, please do not hesitate to contact us.

-- Zoltan 
 RealBird.com

 

 

 

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Re-Bloggged 4 times:

Re-Blogged By Re-Blogged At
  1. John Bunka 05/12/2010 01:31 PM
  2. Cheryl Ritchie 05/13/2010 10:56 PM
  3. Mirela Monte 05/16/2010 02:12 AM
  4. Janie Coffey 06/04/2010 10:10 AM
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Topic:
Real Estate Technology & Tools
Groups:
Facebook Fanatics
Facebook Tips
Real Estate Technology
Tech Corner
Technology
Tags:
facebook page
facebook open graph
social media marketing
realbird
single property website
realbird listing publisher

Comments 49 New Comment

Rainmaker
682,011
Real Bird
RealBird Inc.

Jane - Thanks for the kind words and for sharing your blog

Chris & Maria - The concept (Facebook Open Graph) is pretty cutting-edge, but using it with RealBird is very, very easy. There are only two quick steps: 1) Connect your Facebook account to RealBird in the RealBird member area (secure, we don't see your FB info) 2) Click the "Like" button on your RealBird single property website. That's it, your listing is now attached to the Facebook social graph. It takes less then a minute to perform these steps. You can call us anytime and we'll walk you through.

-- Zoltan

August 28, 2010 02:04 PM
Rainmaker
444,887
Vickie McCartney
Broker, Real Estate Agent Owensboro KY
Maverick Realty

Zoltan~  I just tried this on two of my listings, but I don't think I did it right???

September 05, 2010 03:33 PM
Rainmaker
682,011
Real Bird
RealBird Inc.

Hi Vickie - It all looks fine. I checked your latest listing and the Facebook Like button is there (which means you connected your Facebook account correctly to RealBird) and you also clicked the Like button yourself (which means that Facebook Listing Page is created). It's all good. Now make sure you let your seller know and that they click the "Like" button on the website too, so that their own network is notified. It takes only a second "work" on your seller's end

Thanks

-- Zoltan

September 05, 2010 04:00 PM
Rainmaker
257,125
Franklin & Brentwood, TN Homes Mike Nastri - Rodney Kennedy
It matters to us as much as it matters to you.
Keller Williams Realty

I will be back to re-read this as soon as I sign up for Real Bird.

September 27, 2010 12:44 PM
Rainmaker
297,367
Jean-Paul Peron
Carova Beach - Living & Working in 4-Wheel Drive
The Outer Banks Real Estate Copmpany

I tried it and it is AWESOME!

October 22, 2010 07:04 AM
Rainmaker
682,011

Real Bird

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