Sellers and Realtors: Staging Education, an Overview, Part One

By
Home Stager with Certified Staging Professional

Sellers and Realtors: Staging Education, an Overview, Part One

Part of my role as a professional home stager is to educate Home Sellers and Real Estate Agents about the realities of Home Staging.  Watching home staging programs on TV frequently misleads viewers and does not often impart the details of how a professional stager works and how the staging process plays out.Dream Home Decorating and Home Staging, Fresno, CA

In the Fresno, Clovis and Madera foothill and mountain communities the housing market remains a very strong Buyers market.  I have heard many stories of buyers getting homes for 40-50% of the value that was established for them 2-3 years ago.  Many sellers are underwater with their loans and need a way out.  Home staging can help with these issues. 

Professional home staging is frequently misunderstood by many real estate agents and homeowners.  Sellers and agents are often fearful of the stager and the process.  They often think that it is primarily about decluttering, removing family photos and then adding beautiful items from a stager's inventory or having to buy new furniture themselves. 

While those aspects can be important they are NOT the sum total of what a professional home stager can do for you and your home.  We do NOT come into a home to demean or berate how the seller lives.  Our goal is to help sell the property and to make the process as easy on the seller's as possible. 

---- ---- ----

 When you call a PROFESSIONAL home stager for a consultation, the following six steps should be discussed in detail:

  • * Repairs:  a professional home stager will suggest making repairs to your property before it is listed For Sale.  Professional home stagers have the expertise to know where to best spend your hard-earned dollars for the best return on repair expenditures.  If buyers see a property in need of repairs it usually means a low-ball offer or they move on to the next listing.

* Updating:  this can be as simple as replacing light fixtures, plumbing fixtures or cabinet knobs to painting and removing wallpaper. Most professional home stagers are also great shoppers and can send you to stores to find the bargains and can advise on style and finish issues. 

* Neutralizing:  this is where removing family photos is included, but also covers removing odors, changing paint colors, depersonalizing theme specific rooms and making the overall feel of the house appeal to a broad range of potential buyers. Professional home stagers know what colors and styles have broad buyer appeal.  We focus on the target market for each home.

* Decluttering:  most of us live with a excess of stuff.  Our personal items are important to us, but they are not important to buyers, they distract buyers and they take up too much valuable space.  They need to be packed away for the eventual move.   THE WAY WE DWELL is NOT THE WAY TO SELL.

* Cleaning:  Who wants to buy your dust and dirt? NO ONE! A home For Sale must be pristinely clean.  Upkeep can be a hassle but professional stagers can help you with ideas on how to make it easier.  

* Dramatize:  this is where Professional home stagers shine but that's AFTER the above five (5) issues are remedied.  In this step, the home stager will consider curb appeal, traffic flow, creating focal points, highlighting architectural features and views, and generally making the home feel comfortable with WOW factor that makes any potential buyer to want to move in. 

A Professional Home Stager should be able to advise and counsel on all 6 of the above steps. Be leary of those that cannot. 

This real estate market is NOT hopeless and there are budget friendly things that you can do to help make the sale. Parts 2-7 of this series will cover each of the six staging steps in detail with photograph examples and links to more advice.  

Call a professional stager today, for a consultation to help get you and your home on the road to selling success. 

Click here for a link to Part Seven where you will find links to all of the other parts. 

Click here for Part Two, Repairs

Click here for Part Three, Decluttering

  

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 Dream home decorating and home staging Fresno CA

Dream Interior Redesign & Staging, by Ginger Foust, is a full service Professional Staging and ReDesign company.  We specialize in staging occupied and vacant homes.  We provide design and color consultations and ONE-day interior redesigns. 

We help dwellers & sellers achieve their DREAMS with their homes.

Locally serving the Californiafoothill and mountain communities of Oakhurst, North Fork, Coarsegold, Ahwahnee, Bass Lake, Wawona and MariposaAlso servicing areas of Fresno, Clovis and Madera, California.

 Providing Virtual and Conceptual Staging Worldwide.

 Click here to see a variety of short slideshows with examples of our work in staging & redesign. 

 Visit our website at www.dreamredesigns.com for more information or call 559-877-2442.

 

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Rainmaker
98,792
Kathleen Garvey
Coldwell Banker - Denver, CO
Denver's Neighborhood Expert - Listings & Sales

Hi Ginger....Good luck with the RE agents in your area--They are LUCKY to have a professional like you!! Nice post!

May 11, 2010 07:21 PM #18
Rainmaker
106,786
Liz Gallagher
LG Home Harmony - Home Stagers & Organizers - Montreal, QC
Montreal Quebec RESA member

Well written Ginger.

I think you may be right about some of those Staging companies seen on TV.  They may be giving us a bad reputation (bossy, condescending) and not showing the full scope of the job.

I would have to say the 85% of Home Harmony's business comes from Redesign. Occasionally we add something to pump it up but we almost always find what we need in the home.

I look forward to you series.

May 12, 2010 08:20 AM #19
Rainmaker
358,975
Ginger Foust
Certified Staging Professional - Oakhurst, CA
Home Stager Oakhurst CA, Dream Interior Redesign & Staging

Thanks Kathleen, I'm hoping that this post pushes my "luck" factor locally.

Liz, I know that television staging shows have made our staging roles appear more negative than positive in many agents and sellers heads.  When they come to realize that our primary function is to help them, then we will be more welcomed into their homes.  Education is key. Thanks for your comments. 

 

May 12, 2010 10:30 AM #20
Rainmaker
118,760
Patsy Overton
Patsy Overton Interiors, Atlanta, Georgia - Duluth, GA

Well said, Ginger.  This is a great "punch list" for anyone shopping for a professional stager.  Thanks for getting the word out there!

May 12, 2010 03:18 PM #21
Rainmaker
181,895
Karen Dembsky
Peachtree Home Staging LLC, Home Staging in Atlanta, GA - Peachtree City, GA
Atlanta Home Staging

Bravo, Ginger -- I great list!  It is because of this list home stagers are becoming more and more popular among Realtors and sellers. -- we do the dirty work and the pizazz!

May 12, 2010 04:05 PM #22
Rainer
38,530
Jill Banks,
Happily Better After Room Redesign & Home Staging - Mt Laurel, NJ
South Jersey Home Stager

Great post, Ginger. I love the "Dramatize" step.  That's how you can tell a pro has done the job!

May 12, 2010 05:26 PM #23
Rainmaker
358,975
Ginger Foust
Certified Staging Professional - Oakhurst, CA
Home Stager Oakhurst CA, Dream Interior Redesign & Staging

Thanks Patsy.  Now all that I need is for them to start looking........

Hi Karen...we're your ears burning yesterday?  I was looking for you.  Glad you're back and commenting.  Are they listening in Atlanta?  Thanks for stopping by, missed you. 

Jill, it's hard to put "our" final step into just one word but Dramatize works.  Thanks for the comment. 

May 12, 2010 06:15 PM #24
Rainer
105,948
Marianne Cherico
Interiors by Marianne Cherico - Foxboro, MA
Home Stager -Massachusetts and Rhode Island

Ginger,

Thank you for posting what we have to offer as stagers. It is so important to remember all of the things that you pointed out. Sometimes, if a Seller is on a tight budget it is more important to make necessary repairs and de-date the home as much as possible before we go adding furniture,etc. We gain credibility when we can honestly advise our clients and that is how we get repeat business from Realtors,etc. We have to educate as well as stage.

Marianne

May 12, 2010 08:08 PM #25
Rainer
72,735
Judy Colburn
ProStaged Homes - Los Angeles, CA
Los Angeles Glendora, San Dimas Covina, Home Staging

Great educational post Ginger. Can't wait for the rest of the series.

May 12, 2010 09:25 PM #26
Rainmaker
358,975
Ginger Foust
Certified Staging Professional - Oakhurst, CA
Home Stager Oakhurst CA, Dream Interior Redesign & Staging

Marianne, I totally agree.  I have turned down staging of homes where other budgetary items needed to come first.  After 30 years in the classroom, educating comes as second nature, but getting people to listen is another issue.  Thanks for commenting!

May 12, 2010 11:32 PM #27
Rainmaker
358,975
Ginger Foust
Certified Staging Professional - Oakhurst, CA
Home Stager Oakhurst CA, Dream Interior Redesign & Staging

Thanks Judy.  Part Two is on the way soon. 

May 12, 2010 11:33 PM #28
Rainmaker
86,944
Wanda Richards
Shows Great Home Staging and Web Solutions - Roanoke, VA
Shows Great Home Staging

Great post Ginger...you summed it up nicely. :)

May 14, 2010 05:21 PM #29
Rainmaker
358,975
Ginger Foust
Certified Staging Professional - Oakhurst, CA
Home Stager Oakhurst CA, Dream Interior Redesign & Staging

Thanks Wanda.  Since we stagers live this, day in and day out, it's easy to forget that there are still MANY people out there that need this education.  This post doesn't have a lot of comments BUT it has had A LOT of views...yeah!!!

May 15, 2010 12:12 AM #30
Rainer
314,687
Randy Dodd
Rosanna's Realty - Abilene, TX
Realtor, ePro, GRI, TAHS

I'm always open to ideas from Stagers. I like your breakdown to 6 steps. Updating, neutralizing, decluttering, cleaning, dramatizing, Looking fwd to part 2-3-4-

May 15, 2010 12:20 AM #31
Rainmaker
358,975
Ginger Foust
Certified Staging Professional - Oakhurst, CA
Home Stager Oakhurst CA, Dream Interior Redesign & Staging

Randy, thank you so much for commenting here.  It's always good to hear from RE agents. 

We (stagers) do our best to follow the KISS principle with staging clients and I'm glad that you're open to our ideas. 

Good selling to YOU!

May 15, 2010 11:55 AM #32
Rainer
251,542
Anna Dovger
Add Value Home Staging LLC, 281-704-6607 - The Woodlands, TX
Home Staging -The Woodlands, TX

Ginger, great informative post. I bookmarked it. thanks. I am looking forward to read all of them.

May 24, 2010 02:46 PM #33
Rainmaker
358,975
Ginger Foust
Certified Staging Professional - Oakhurst, CA
Home Stager Oakhurst CA, Dream Interior Redesign & Staging

Thank you Anna.  Parts Two and Three are now up.  Guess I should put links in here. 

May 24, 2010 02:57 PM #34
Rainmaker
358,975
Ginger Foust
Certified Staging Professional - Oakhurst, CA
Home Stager Oakhurst CA, Dream Interior Redesign & Staging

Links are now here in Part One Overview to Parts 2 and 3.  More to follow. 

May 24, 2010 03:08 PM #35
Anonymous
Anonymous
Anonymous

"real estate market is NOT hopeless..." so true, a great Realtor just sold one of my staged properties, all 10,000+ sq. ft of it! WooHoo! I will be checking out the rest of the series, good stuff!

May 27, 2010 01:45 PM #36
Rainmaker
358,975
Ginger Foust
Certified Staging Professional - Oakhurst, CA
Home Stager Oakhurst CA, Dream Interior Redesign & Staging

Cheryl...10,000 sq. ft...WOW and congratulations!  How many days and how much inventory did that take.  Vacant or occupied? Are you or have you don't a blog post on it?   Thanks for checking out my blog posts and the series. 

May 27, 2010 02:43 PM #37
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Rainmaker
358,975

Ginger Foust

Home Stager Oakhurst CA, Dream Interior Redesign & Staging
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