Cary, NC – Realtors have always been among our most savvy clients. Whether you're writing a Postlet, an MLS listing or a blog, I thought I’d share a few tips for writing an effective real estate post.
Basic Guidelines for a Real Estate Post
- Write proper sentences - Be grammatical. Proof-read to make sure you didn’t make any errors. Avoid all-caps, abbreviations, exclamation points and ellipses.
- Sell it – Tell the reader about the charms of this particular property. A real estate post is most effective if it is more than a laundry list of attributes.
- Use bullet points - Make the copy “scan-able” for key info like square footage, bedrooms and price.
- Include your contact info – Sure, it may be on the page, but go ahead and stick it in the copy too. Make it as easy as possible for people to contact you.
Examples of Weak Posts
These all came from a cursory viewing of homes for sale in the Winston-Salem market. Each could have been a more effective pitch for the propeties:
(Too many abbreviations) Immaculate 3BR, 2.5BA Manufacture Hm in Davidson Co. Perfect 1st Time Hm. Featuring Pine HW s in the Kit. & Den. Kit. offers Oak Cabinets & Island. Forma,l DR graced with Mouldings. LG Master w/ Updated WIC. 2′ Blinds/Ceiling Fans Thru out. Ledford Sch.
(All upper case is hard to read and may come off as shouting) PRE-FORECLOSURE, PROPERTY SOLD AS IS CONDITION, NICE LEVEL LOT, WALK-IN CLOSET MASTER BEDROOM, EASY TO SHOW
(Sloppy, disjointed, typos) Downtown Living! .. Approx 1700 sqft 3BR/2.5 Bath Updated Home .. Kitchen & Breakfast with Tile Flooring and Pantry, Laundry Closet, 1/2 bath on Main.. New carpet in Livi,ng Room and Formal Dining Room.. 3 Bedrooms upstairs with 2 full baths.. Master Bath with Garden Tub and Walk in Closet, Landscaping in Progress.. Fenced Backyard with D,eck.. Great Skyline view of the City, Well Kept Neighborhood with Walking Trails.. Ready to move in!
If you’d like to chat about copywriting for real estate or hear about our private seminars, please email me.
Photo of Marcus Baxter Dry House in Cary, NC by Hal Goodtree.