Writing a Real Estate Posting

By
Services for Real Estate Pros with Goodtree & Co., Inc.

Cary, NC – Realtors have always been among our most savvy clients. Whether you're writing a Postlet, an MLS listing or a blog, I thought I’d share a few tips for writing an effective real estate post.

Basic Guidelines for a Real Estate Post

  • Write proper sentences - Be grammatical. Proof-read to make sure you didn’t make any errors. Avoid all-caps, abbreviations, exclamation points and ellipses.
  • Sell it – Tell the reader about the charms of this particular property. A real estate post is most effective if it is more than a laundry list of attributes.
  • Use bullet points - Make the copy “scan-able” for key info like square footage, bedrooms and price.
  • Include your contact info – Sure, it may be on the page, but go ahead and stick it in the copy too. Make it as easy as possible for people to contact you.

Examples of Weak Posts

These all came from a cursory viewing of homes for sale in the Winston-Salem market. Each could have been a more effective pitch for the propeties:

(Too many abbreviations) Immaculate 3BR, 2.5BA Manufacture Hm in Davidson Co. Perfect 1st Time Hm. Featuring Pine HW s in the Kit. & Den. Kit. offers Oak Cabinets & Island. Forma,l DR graced with Mouldings. LG Master w/ Updated WIC. 2′ Blinds/Ceiling Fans Thru out. Ledford Sch.

———————————————————————————————–

(All upper case is hard to read and may come off as shouting) PRE-FORECLOSURE, PROPERTY SOLD AS IS CONDITION, NICE LEVEL LOT, WALK-IN CLOSET MASTER BEDROOM, EASY TO SHOW

———————————————————————————————–

(Sloppy, disjointed, typos) Downtown Living! .. Approx 1700 sqft 3BR/2.5 Bath Updated Home .. Kitchen & Breakfast with Tile Flooring and Pantry, Laundry Closet, 1/2 bath on Main.. New carpet in Livi,ng Room and Formal Dining Room.. 3 Bedrooms upstairs with 2 full baths.. Master Bath with Garden Tub and Walk in Closet, Landscaping in Progress.. Fenced Backyard with D,eck.. Great Skyline view of the City, Well Kept Neighborhood with Walking Trails.. Ready to move in!

More Info

If you’d like to chat about copywriting for real estate or hear about our private seminars, please email me.

Photo of Marcus Baxter Dry House in Cary, NC by Hal Goodtree.

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Rainmaker
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Margo Currie
Exit 1 Stop Realty - Saint Augustine Beach, FL

Thank you, Hal. I've seen some poorly written property descriptions. I hope none were mine!

May 12, 2010 03:50 PM #1
Anonymous
Anonymous
Anonymous

And talk about the property, not just the surrounding area.  When I read about the area, I know the house is weak.

May 12, 2010 03:53 PM #2
Rainer
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Hal Goodtree
Goodtree & Co., Inc. - Cary, NC
Web 2.0 for Business

It's crazy how lazy people can be, Margo. Or ppl ;)

Good tip about mentioning the property, Sarasota.

May 12, 2010 04:00 PM #3
Rainmaker
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Melinda (Mel) Peterson
Real Estate Cafe LLC - Medford, OR
The Naked Blogger 541-659-1620

Good points Hal.  If we stick to good basic writing skills, people will read our blog :)

May 12, 2010 04:31 PM #4
Rainer
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Hal Goodtree
Goodtree & Co., Inc. - Cary, NC
Web 2.0 for Business

True that, Melinda.

May 13, 2010 07:55 AM #5
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Rainer
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Hal Goodtree

Web 2.0 for Business
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