Active Rain Personalities....The Good Bloggers Actually Match Their Online Personality

Real Estate Broker with HOM Sotheby's Intl Realty, 949-510-2395 DRE# 01494165

I went to Active Rain Camp yesterday! It was great! What I liked most was the way they put a ton of useful information into a "bullet point" format. What I mean by that is that they didn't overwhelm us, they really condensed it down to a "DO THIS" list. I came away with some definite plans for my week.

But that's not what this post is about. As you might imagine, it was also a fun party of Rainers. There were some names I recognized and some I didn't. What I found the most interesting is that the "big names" had personalities which I expected.....they matched their online personality. WHAT they blogged about on Active Rain varied, some did very personal posts, some were strictly hyper-local and some were a mixture of those and some general interest posts. And yet, they all were exactly as I would have guessed in person. They allowed their personality and business acumen come through in their writing.....isn't that what we are trying to do?

On the other hand, I met some people for the first time, and when I got home and checked out their posts....I didn't recognize the person I talked to at Rain Camp.

I found it interesting that the most successful bloggers/rainers found a way to insert their personality and business approach into their writing. I think this really allows the client to get a solid feel for the agent, and decide if this is the right fit for their needs. Will some prospects decide NOT to work with us? (how could this happen :)) Of course, but I would rather they make that decision up front and not after we spend 5 hours visiting houses.....weed me out and find someone that works for you.

Bottom line....write the way you think, act and speak! The most successful bloggers do...and meeting them at the Active Rain Camp was such fun!

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Dre no. 01494165
M 949.510.2395


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  1. Donald Bradbury 05/16/2010 09:31 PM
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ActiveRain Community
Almost Anything Goes
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active rain camp la
blogging to show personality

Comments 84 New Comment

Cliff Kavanaugh - 434-466-5128 -
Keller Williams Realty of Charlottesville Virginia

Interesting post Karen, I am rather new to ActiveRain and I am piling up points like crazy, I understand the referral implications to my business otherwise I operating on blind faith!

May 18, 2010 07:03 AM
Robby Leviton
Knowles Team
Keller Williams Realty

Karen, I haven't been to a Rain camp yet. Your blog makes them sound informative and fun. thanks for giving me more reason to see if it fits in my calendar.

May 18, 2010 10:17 AM
Jenna Dixon
Assoc Broker, NW Metro Atlanta
DRA Homes (Atlanta, GA)


I definitely agree with you about letting your true personality show through your writing, I too would rather be weeded out in favor of someone the client felt more comfortable with.  You can't be all things to all people and it's really rocky when you don't click with the people you are working with!

May 18, 2010 10:18 AM
Gene Riemenschneider
Turning Houses into Homes
Home Point Real Estate

YOu have to be who you are.  Otherwise it will come across as phony.

May 18, 2010 12:04 PM
Jirius Isaac
Real Estate & loans in Kenmore, WA
Isaac Real Estate &TriStar Mortgage

I never understand the people that say do not say anything that might offend someone.  You gotta be who you are, because they will find out eventually anyways.  Jut get it over with right from the start and show us who you are.

May 18, 2010 03:08 PM

Karen Fiddler, Broker/Realtor

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Additional Information

A Southern California Coastal agent's perspective on real estate and other things that interest me!

Author Bio: Karen Fiddler has been a Realtor for...