“Hey, Thanks for Calling…”

By
Real Estate Services with Arch Telecom

It’s a different world out there.  Information is everywhere; and it’s not gated. 

Prospects are not reliant upon your access to the MLS to explore properties.  Ironically, the openness of information has made us more distant in our communications; in our desire to have real conversations with people we do business with.  Some of us prefer to text versus talk, or voice and email to dialogue. 

Yes, it’s a different world. 

It’s competitive.  We’re concerned about efficiency’s and time management.  I wonder, if we didn’t spend so much time managing our time would we become more efficient?  If we invested our time into people instead of automation? 

It’s a different world.  In fact, imagine you were from Mars.  You met a real estate agent and asked them what they did for a living.  What would your conversation be like?

 

Martian: What does a real estate agent do for a living?

Agent: I sell houses.

Martian: Do you make them before you sell them?

Agent: No, I just sell them.

Martian: How?

Agent: I arrange the buyer and the seller.

Martian: OK; how do you find the buyer?

Agent: I invest money and time into marketing to create name recognition.  When someone decides to buy a home, hopefully they will think of me.  If they call me, I put them into my database system that automatically sends them lists of properties.  I ask them to rate the properties; save their favorites.  I send them emails and text messages reminding them to call me. 

Martian: But, I thought they already did call you. 

Agent: Well yes, but I want them to call me when they are ready to buy. 

Martian: So when do you know they are ready to buy?

Agent: Well they call me.

Martian: But they already did call you.

Agent: Yes, I know, look it’s complicated.  Sometimes they weren’t really ready to buy; or I never qualifed them.. or; look it’s complicated.  It’s not as easy as it sounds.

Martian: Wouldn’t it be easier if you skipped all the auto-responders, texts and emails and just talked to them?

Agent: I don’t have time.

Martian: You’re right; it’s complicated.

 

At Arch, we qualify thousands of real estate leads every month for our clients.  Recently, we noticed a new phrase trending up from the prospects, “Hey, thanks for calling me back.”

It seems the old way’s; the way’s of conversation has become a brand new concept in the real estate profession.  Perhaps the agent should have explained what top producing agents do for a living.

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  1. Charita Cadenhead 05/25/2010 08:58 PM
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Topic:
Real Estate Sales and Marketing
Tags:
lead conversion
lead generation
lead followup
customer service

Comments 22 New Comment

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Rainmaker
270,395
Ross Quintana
Spokane Washington Real Estate - 509-362-1966
TQ Real Estate Coaching

Yes whatever is not done much is usually of value, like actually talking to leads.

June 02, 2010 12:26 AM
Rainmaker
130,762
Liane Thomas - Corona & Riverside Real Estate
Bringing you Home!
The Jet Team, Keller Williams Realty, Corona Real Estate

My favorite is where I answer the phone, and the client starts to leave a message, not realizing I am a real person who actually answers the phone!

July 05, 2010 11:50 AM
Rainmaker
894,885
Tony Marriott
Associate Broker, REALTOR
Haven Express @ Keller Williams Arizona Realty

Lead generation is the fuel for the engine and Lead Followup is a key ingredient in the fuel.

December 03, 2010 07:51 AM
Rainmaker
16,524
Cindy Lindgren
Mendocino County Real Estate
Coldwell Banker, The Landlady

Its not an either or situation.  Used properly, auto-responders and personal contact are important for my business.

March 24, 2011 06:53 PM
Rainmaker
568,777
Phil Leng
Phil Leng Team - Residential Real Estate Experts &
Keller Williams Eastside Market Center

Hi John,

Clever idea to make an important point.

It always does end up about two people talking to each other!

Phil

January 13, 2012 08:57 AM
Anonymous
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Rainer
43,009

Arch Telecom

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