Creative Marketing for Home Sellers in Metrowest MA

By
Real Estate Agent with RE/MAX Executive Realty 91362

 

 

Creative marketing is essential to successfully set yourself apart from the competition. As a top Hopkinton Massachusetts Realtor, I am constantly searching for new and innovative tools that will distinguish my seller clients from the rest of the market. The embedded V-flyer above is a perfect example of this. It can be used in websites, blogs, and emails. I use this a a tool to promote all the homes I am marketing. The V-flyer can also be downloaded to top search sites such as Google.Base and Trulia, opening up terrific exposure for the homes I am selling throughout Metrowest MA. In todays real estate environment it is imperative that your home gets maximum exposure through the Interent. The lastest data indicates that 85% of all buyers find their homes from searching on-line!

Interviewing someone that knows how to get your home maximum exposure will make all the difference to you. One of the best ways to see if the Realtor you are interviewing is going to do a good job marketing your home is to "google" their name. There should be pages and pages of Real Estate results. If not, how could you possibly expect this Realtor to do a good job marketing your home if they don't even know how to market themselves?

Don't get caught working with a "secret agent". It may be great in other things but certainly not Real Estate!

Bill Gassett is the team leader for the #2 RE/MAX Team in Massachusetts. Bill can be reached via email at   billgassett@remaxexec.com or by phone at 508-435-5356.

Check out Sell My Home in Metrowest MA. Want to have MLS access to beat other buyers to your dream home? Sign up with no obligation at My MLS Property Finder Site.

I service the following towns in Metrowest MA: Hopkinton, Milford, Upton, Southboro, Westboro, Ashland, Holliston, Mendon, Hopedale, Medway, Grafton, Northbridge, Uxbridge, and Framingham MA.

SUBSCRIBE TO MY METROWEST HOMES BLOG via email. 

 

Building lasting relationships by helping people move in and out of Metrowest Massachusetts for the last 23 years!

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Location:
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Americas Relocation Home Services - Our Mission is to Connect Home Buyers & Sellers With Local Real Estate Professionals
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Tags:
metrowest ma real estate
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Comments 11 New Comment

Show All Comments
Rainer
6,950
waey wyqw
wyq34y
vFlyer and Postlets are great tools for creating and syndicating your listings across the Internet.
August 07, 2007 07:28 AM
Rainmaker
908,291
Bill Gassett
Metrowest Massachusetts Real Estate
RE/MAX Executive Realty
Troy - couldn't agree with you more. These are the types of things that seperate me from the rest of the Realtors in my market place. In a more challenging real estate environment it is critical that you are investing heavily in marketing your properties to the fullest. The v-flyer and postlets tools are awesome for accomplishing that goal. 
August 07, 2007 07:41 AM
Rainmaker
49,505
Chrissy Harrison
Referral Only Realty
Very cool. Great way to get the word out about your innovative marketing.
August 07, 2007 03:29 PM
Rainmaker
908,291
Bill Gassett
Metrowest Massachusetts Real Estate
RE/MAX Executive Realty
Chrissy - Thanks for the compliment. As you probably know, when the market is more challenging, the consumer becomes more selective in picking a Realtor. I find that I do just as well in a down market because I get more opportunities to convert appointments into listings. Sellers no longer can just pick anybody, throw a sign out in the yard and expect it to sell in a week. A Realtors marketing efforts is what is going to set them apart from the competition and get the home sold.
August 07, 2007 05:22 PM
Rainmaker
908,291
Bill Gassett
Metrowest Massachusetts Real Estate
RE/MAX Executive Realty
Misty - Thanks for dropping by and promoting other avenues for creating an on line presence. In a weaker real estate environment, marketing becomes even more critical for getting homes proper exposure and ulitmately SOLD!
September 24, 2007 07:34 AM
Rainer
80,286
Misty Lackie
Real Estate Advertising
Go Smart Solutions, LLC

Thanks Bill for the feedback.  Great blog BTW.  Anyone looking for property in Massachusetts will sure benefit from it.

September 24, 2007 09:56 AM
Rainmaker
908,291
Bill Gassett
Metrowest Massachusetts Real Estate
RE/MAX Executive Realty
Misty - Thanks for the compliments it is greatly appreciated.
September 24, 2007 10:16 AM
Anonymous #8
Anonymous
Henry Watson

Bill love what you mention about Google. It makes a lot of sense. When I decide to sell my home I will ise Google as one of my interview tools for sure.

July 24, 2008 06:09 PM
Rainmaker
908,291
Bill Gassett
Metrowest Massachusetts Real Estate
RE/MAX Executive Realty

Henry you would be suprised at how little so many Realtors do to promote homes. Many think that putting a home in MLS, Realtor.com, and possibly their website (if they have one) is good marketing. As my article details there is so much more to marketing homes today.

I have actually added a number of new sites to my marketing plan since this post was created.

Google is a good tool to use in your interview process. You will get a quick understanding of what the agent know about the internet and search engine optimization (SEO).

July 24, 2008 06:48 PM
Anonymous #10
Anonymous
Marc Faulkner

I like your blog!  We like to promote the home by promoting the financing.  In todays market easy "Seller Financing" makes your home or property stand out from the crowd.  "By Owner / Will Finance" Low Down / Low Monthly 3 br, 2 ba. call XXX"  can generate some traffic.  You can then sell the note for a lump sum of cash.  We can show you and your readers how to create marketable notes and how to do "Seller Financing" the right way.  Done correctly it can be an effective and profitable way to market and sell a property.  I would be happy to help if there are any questions regarding real estate notes, trust deeds, land contracts or seller financing.

Keep up the great work here...... 

Marc Faulkner

www.CreativeFundingService.com  

September 04, 2008 02:08 PM
Rainmaker
908,291
Bill Gassett
Metrowest Massachusetts Real Estate
RE/MAX Executive Realty

Mark thanks for the compliments on my post about Metrowest Home marketing.

September 04, 2008 03:20 PM
Show All Comments
Rainmaker
908,291

Bill Gassett

Metrowest Massachusetts Real Estate
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