Luxury Real Estate Marketing Essentials: Enough Twittering. Go out to Lunch!

By
Services for Real Estate Pros with ra@napaconsultants.com

Painting by Boris Kustodiev, Restaurant in Moscow 1916

Technology makes it easy to stay in touch via email and social media networks. However, it is also important to keep the human element alive; such as a phone call, snail mail and even getting together. Isn’t it time to revive the old fashioned ways of networking?

It is much more fun to actually meet people face to face than to look at their picture in Linked In or Plaxo, or even by webcam. You can start by calling them and finding out what they are up to, instead of reading about it in their Twitter. That’s right! Startle them with that question! Remember when actual contact lead to all sorts of great adventures and friendships?

One of our friends in luxury real estate has a simple solution that keeps increasing her business. She regularly invites several clients to lunch. The idea is to get together and enjoy each other’s company, and catch up. She picks a restaurant with ambience such as by the waterfront, in a secluded garden, or in a gallery setting. She feels the location creates the atmosphere in which to take time and enjoy each other’s company. In the process of having a good time, she usually ends up with several leads, which eventually lead to closed deals.

Review your data base. Who will you steal them away from their computer and invite somewhere special for lunch?

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Rainmaker
229,598
Vic Steele
Vic Steele, Broker CA BRE 01349863 - Anaheim Hills, CA
Broker/Consultant

This is a tactic I use as well Ron and Alexandra!  I have struggled to embrace Twitter, but I'm doing pretty good on FB and Active Rain.  Meanwhile, I take at least one client a week out to lunch.  Nothing beats face-to-face relationships!

May 22, 2010 12:23 PM #1
Rainmaker
1,375,583
Ron & Alexandra Seigel
ra@napaconsultants.com - Carpinteria, CA
Luxury Real Estate Marketing

Thanks Vic.

We appreciate your comment.  You may have noticed that some of the investment houses are emphasizing face to face time with their clients.

May 22, 2010 12:46 PM #2
Rainmaker
605,834
Teri Eckholm
REMAX Results - White Bear Lake, MN
Acreage & Lakeshore REALTOR Minneapolis St Paul

Ron&Alexandra--Face to face communication will always be a better choice than FB!

May 24, 2010 12:02 PM #3
Rainmaker
1,375,583
Ron & Alexandra Seigel
ra@napaconsultants.com - Carpinteria, CA
Luxury Real Estate Marketing

Thanks for your comment Teri.

May 24, 2010 12:15 PM #4
Rainmaker
728,754
Debbie Walsh
Keller Williams Realty - Middletown, NY
Hudson Valley NY Real Estate 845.928.8000

This is such great advice.  I have realized lately there are so many people I don't see anymore because I am glued to the computer working when I am not with clients.  Then when I am lunching I am thinking about work not getting done-it is a vicious cycle!

May 24, 2010 01:31 PM #5
Rainmaker
1,375,583
Ron & Alexandra Seigel
ra@napaconsultants.com - Carpinteria, CA
Luxury Real Estate Marketing

Debra,

Thanks, yes we all tend to forget life's important breaks and time to enjoy each other.

May 24, 2010 03:57 PM #6
Rainmaker
839,542
Joshua Zargari
MJ Decorators Workshop LI staging and home decorating - Lynbrook, NY
MJ Decorators Workshop

Time for work and time for fun...

May 24, 2010 05:33 PM #7
Rainmaker
315,092
Eileen Burns
Trans State Commercial RE Ft. Lauderdale/Miami/Palm Beach - Fort Lauderdale, FL
FL Luxury Homes Hollywood Lakes,Golden Isles/Beach

I am suggesting you put socail media into compartments.  15 minutes per day to post 3 things on Twitter, FB and Linkedin.  NOthing pales by comparison to the human touch.  Lunch is perfect for socializinf with your raving fans.

May 26, 2010 08:30 AM #8
Rainmaker
1,375,583
Ron & Alexandra Seigel
ra@napaconsultants.com - Carpinteria, CA
Luxury Real Estate Marketing

Eileen, I like your suggestion of 15 minutes per day on each.  Thanks for the comments.

May 27, 2010 12:07 AM #9
Rainer
215,924
Marcia Hawken
Downing-Frye Realty, Inc. - Naples, FL
Naples Luxury Specialist

Next season, I am going to take a considerable amount of my marketing money for parties throughout the season.  It is a win, win and the clients also invite you to their parties with THEIR new friends and potential new clients. A win, win.  :-)

Jun 01, 2010 06:29 AM #10
Rainmaker
1,375,583
Ron & Alexandra Seigel
ra@napaconsultants.com - Carpinteria, CA
Luxury Real Estate Marketing

Marcia,

Great idea, and wishing you continued success.

Jun 01, 2010 02:29 PM #11
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Ron & Alexandra Seigel

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