People Will Pay For Value

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Education & Training with Ludwig & Associates

Motivational Power Quote

 

People Will Pay For Value

"That which costs little is less valued."

Miguel de Cervantes  

  

As I see it. . . . . . . .

People will pay for value 

The lowest price without value has limited or no value to the consumer if the product or service doesn't deliver on the promise. 

As a professional the price of our service or product is directly related to the value and quality we deliver to the consumer. A product that meets and exceeds the consumer expectation increases the value of the product in the eye of the consumer. A consumer is willing to pay more for a quality product that exceeds their expectations.  

Exceptional customer service is priceless and a satisfied   consumer is more likely to reuse our services and refer us to their friends and family.  

When someone is considering buying your product or using your services they should be judging us based on the quality of our product or service not on our price. 

If the consumer is focusing on price only, we have not effectively established our value in the eyes and the mind of the consumer. Your product or service value proposition has to be established before we can effectively create value in our pricing.  

©2010, Lou Ludwig, Sales and Management Consultant Success Coach, Speaker, Trainer and Author

  

  

  

 

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Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Constantine Isslamow 05/22/2010 09:49 PM
  2. Charlottesville Choice Homes 05/22/2010 11:12 PM
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Rainmaker
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Toula Rosebrock
Diane Turton, Realtors, Forked River, NJ - Lacey Township, NJ
Broker/Sales Associate, Realtor, Lacey Township,

Hi Lou:

This reminds me of the saying, you get what you pay for!

May 22, 2010 09:00 PM #1
Rainmaker
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Patricia Aulson
BERKSHIRE HATHAWAY HOME SERVICES Verani Realty NH Real Estate - Exeter, NH
Realtor - Portsmouth NH Homes-Hampton NH Homes

So true!!   For the most part I think you are right. There are those few however that might purchase for other reasons . I like Toulas's response above....."you get what you pay for"

May 22, 2010 09:16 PM #2
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Patricia Kennedy
Evers & Company Real Estate, Inc. - Washington, DC
For Your Home in the Capital

Lou, this is so true!  A lot of us have this lesson to learn.

May 22, 2010 09:21 PM #3
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Lou, great reminder as you alway provide.  Thank you for the value you provide to me on AR.

May 22, 2010 11:11 PM #4
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572,223
Chris Smith
Re/Max Chay Realty Inc., Brokerage - New Tecumseth, ON
South Simcoe, Caledon, King, Orangeville Real Esta

Lou, so true to Real Estate in this age of fsbo companies and discount brokers, the challenge is to communicate the value proposition of full service and then to commit to performance.

May 25, 2010 10:06 AM #5
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Lou Ludwig

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