Why old school marketing won't sell your house

By
Real Estate Agent with Virtual Homes, Real Estate

Some folks in the real estate biz have been reluctant to migrate their marketing efforts online.  You know who I'm talking about... and I don't have to worry about any of them reading this because THEY DON'T BLOG and the internet scares them.  They are missing out and so are you if they are working for you.  If you are hoping to sell your home in the greater Boston area, you need to call me if:

You ask your agent about their Google rankings and they say "what's a google??"

If that's even close to the response you get... run screaming or prepare for months of frustration trying to sell your house.  GOOGLE MATTERS!  Google logs 2 billion searches a day, that's about 300 MILLION users PER DAY.  Google holds 84% of the market share, running a distant second is Yahoo! with 6%...... think it makes sense to get ranked?

Your agent thinks that Facebook is "for kids" 

There are over 400 Million active users on Facebook.  What's the fastest growing demographic?  Women, age 55+.  It's not for kids.

Your agent doesn't have a BlackBerry/Smartphone

The internet has created an entire culture of narcissists with ADD (myself included).  If I don't get an answer within 30 seconds, I get frustrated.  If it takes more than a couple of hours to get an email answered - I'm probably going elsewhere to get my info.  Hate me for it, that's fine - but there are a lot of people out there like me - particularly home buyers who want to make an appointment to see your house on the fly while they are driving through your neighborhood.

Your agent tells you that name recognition matters to buyers

It doesn't.  A buyer or their buyer's agent are no more likely to call to see your home if you are listing with Coldwell Banker than if you are listing with Joe Schmo One Man Show Real Estate.  All that matters is that they find your house!  Do you honestly think a buyer calls their agent and says "I know that house is perfect... but I only buy from Prudential...."  It simply DOES NOT HAPPEN.

Your agent thinks that a "Beauty Sheet" is an effective marketing tool

Seriously?  Your coming at me with a beauty sheet?  For those who don't know, a beauty sheet has information about your house and pictures of your house and.... it sits on the kitchen counter of your house.  So, buyer's pick it up and look at pictures of your house WHILE THEY ARE IN YOUR HOUSE.  It looks nice, and it looks like you are working hard if you put one together for a client.  Let me tell you something, paper covers rock but YouTube smashes paper.  PERIOD.  Do you know what the second most visited website is (behind Google)? YouTube.  Do you know who owns YouTube?  Google.  See where I'm going with this?  YouTube videos get found by buyers.  How about I put together a virtual tour of your house on YouTube instead?

It's a competitive seller's market and you need an agent who has a bag full o'marketing tricks to bring you quality buyers.  Want to know more?  Visit my website, follow me on Twitter, follow me on FaceBook, call me, text me (781-799-9267) or email me: lori.liveston@virtualhomes.com.

 

Posted by

 

 

About the author: This blog is provided by Lori Liveston, a Realtor with Virtual Homes Real Estate. Lori can be reached via email at lori.liveston@virtualhomes.com or by phone at 781-799-9267. Follow Lori on Twitter @loriliveston

If you are thinking of buying or selling your home, contact me today!  I would love to put my enthusiasm, marketing expertise and dedication to results to work for you.

For a FREE no obligation home search tool sign up at my home search site.

VHLogo

I service the following towns in Metrowest MA: Waltham, Lexington, Watertown, Billerica, Burlington, Woburn, Newton, Needham, Dedham, Framingham, Ashland, Natick, Hopkinton, Upton, Arlington, Weston, Wayland, Belmont, Concord, Lincoln, Cambridge, Bedford and Winchester.

 

 

close

Re-Bloggged 9 times:

Re-Blogged By Re-Blogged At
  1. Billie Hillier 06/04/2010 01:33 PM
  2. Duane Murphy 06/04/2010 01:34 PM
  3. Erica Ramus 06/04/2010 01:51 PM
  4. Nicholas Goglucci 06/05/2010 09:57 AM
  5. Lane Midgett 06/05/2010 02:00 PM
  6. Damon Gettier 06/05/2010 02:04 PM
  7. Sandy Kaduce 06/05/2010 02:24 PM
  8. Michael Collins 06/07/2010 10:17 AM
  9. Shanna Hall 06/21/2010 02:07 AM
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the truck to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Topic:
Home Selling
Location:
Massachusetts Middlesex County Waltham
Groups:
Free Online Marketing Ideas!
MA REALTORS
Real Estate Rookie
Realtors®
Tags:
how to market your house
selling your home
marketing your house
how to market your home
marketing a house

Comments 84 New Comment

Anonymous
Post a Comment
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the camera to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Rainer
70,388
Lori Liveston
Virtual Homes, Real Estate

Christine - I agree!  Face to face networking will never be replaced, but with so much info available on the internet, often times I get in touch with buyers who already have a list of homes they found online themselves.  If we can't get on this list from the listing side, we are losing out!

Virginia - As a new agent, I need to use all the tools I have at my disposal, but you are right, there may be some who have such a large/strong sphere they don't need new marketing tools.

Val - I was actually at a Tom Ferry event last month and got some great tips for video, check out Ian Watt's website for some examples of how video doesn't have to have production value/polished look to be effective (http://www.ianwatt.ca/)

Cheryl - I don't think anything will replace an open house (although some virtual tours or video blogs can help take the place of one for out of town buyers).  Aside from traditional open house promotion, Craigslist is a great place to advertise an open house, Active Rain (and any other blog you use), Twitter, Facebook postings and email blasts to your area Realtors.  In addition, if your office utilizes an online search service (such as property finder), you can blast email users with search criteria matching that of your listing to increase exposure... I would also add, all of these are FREE FREE FREE :)

 

June 06, 2010 08:07 PM
Rainmaker
256,372
Michael Collins
CDPE, SFR , Wisconsin Short Sale Specialist Realto
*ROCK REALTY|Broker|Realtor|Real Estate|WI Short Sale Agent*

Re-blogged.  Fantastic information in this digital age!  Thanks.

June 07, 2010 11:20 AM
Rainer
70,388
Lori Liveston
Virtual Homes, Real Estate

Thanks for the re-blog Michael!

June 07, 2010 05:22 PM
Rainer
38,396
Stephanie Hofman
Coldwell Banker, Highland Park, IL

Lori, fabulous post! As a new agent (15 months in), I embrace social networking and blogging.  I love the You Tube idea and am going to try it out!

 

ps-I just noticed you live in Waltham! I went to college there...haven't been there in years! I wonder how much it's changed...or not changed... :)

June 09, 2010 05:22 PM
Rainer
70,388
Lori Liveston
Virtual Homes, Real Estate

Stephanie - a great vlog to check out: http://hotpropertyblog.blogspot.com/.  Waltham is much different than you left it :)  Lots of growth, new shops & restaurants and the Tech Industry has spilled over from Burlington.  It's a great place to live - as I'm sure you remember ;)

June 09, 2010 05:57 PM
Anonymous
Post a Comment
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the graph to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Rainer
70,388

Lori Liveston

Ask me a question
*
*
*
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the robot to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Additional Information

Resources, market reports, news and other valuable information for Metrowest home buyers and sellers in Newton, Waltham, Lexington, Arlington, Cambridge Needham, Framingham, Ashland, Hopkinton, Watertown, Arlington, Billerica, Woburn, Natick, and Burlington.