Well it has started many of you that have been following my "Battle of the Cell Carriers" articles or have attended one of my presentations in the past 6 months I warned this day was coming. AT&T has announced data limits and packages on all new service starting June 7Th. Many of you think well no big deal I am with another carrier "No Big Deal" well sorry to pop your bubble but what one does they all will do in time. Now before you panic let's look at what AT&T is doing and how much it cost.
First in my humble option this is a very easy test balloon by the carriers to get us to stop thinking unlimited and will tighten up on us as time passes. Okay what is AT&T doing;
200MB plan for just $15 a month
Your question should be what's 200MB in my world? According to PC magazine 200MB of data gives you the capability to send and receive 1000 e-mail messages (no attachments) and 150 e-mails with attachments, view 400 Web pages, post 50 photos on social media sites, and watch 20 minutes of streaming video. Now remember you can save mobile data by using WI-FI in your home, office or anyplace available conserving your 200MB. See they are retraining us to think that way and it will work!
2GB plan for just $25 a month
Many of you will not use this much but there is a heck of a jump between 200MB and 2GB which I am sure is a marketing plan. Most AT&T users have unlimited data for $30 a month so the company can save you $5 to $15 a month with this change but guess what you are going to be in a LIMITED Plan maybe it's high but now they can start herding us in the direction they want.
This will effect tethering, Skype and many other things we were thinking about with our Super Phones but you should not worry. I would think 95% of you never go over the 2GB limit so this first volley will not harm us. My target date is 2012 when at the current rate we outgrow the network this is the start of reeling us in to push that date out a few years.
I could go on for hours about all kinds of effects this will have on development and use of mobile cloud technology but another day!