What do world-class athletes, rock stars and Hollywood actors and actresses all have in common? Their reputations determine the size of their pay checks. Their public relations "marketing" in a sense is what they all work for.
Some tennis players, golfers, basketball players (for example) are less talented than others but still make 10x the money of their peers because of their public image. Are you going to be the Tiger Woods of real estate or are you going to be the guy that beats him once or twice and STILL no one knows your name?
I contend that real estate is no different than Hollywood or sports. The Oscars are essentially given out in real estate too. They aren't only those shiny trophies that your broker gives you at the awards banquet...the Oscars in real estate are those larger than your competition's commission checks.
So what are you doing today to win your next Oscar? What are you doing to improve your reputation, build your "box-office draw"?
I suggest that you take a few minutes everyday and meditate on what direction your reputation will be heading in. Just like a bad role in the movies can sink an actor's career...so can taking an over priced listing hurt your career. Just like a number of loses in the PGA can tarnish a golfer's value to Rolex, your relationships with other Realtors and your community service visibility can either increase or decrease your market value in real estate.
You should work towards many goals, but the one that should be your ultimate focus is the one where you have earned the most respect within your industry and community...in that way I believe you can service your clients better and in doing so earn what you are truly worth in this business.