Do You Have Right to Advertise Another Agents Listing?

By
Real Estate Agent with RE/MAX Paramount Properties

First of all, let me say this is not about IDX or broker reciprocity.  This subject is more about social media postings.   Routinely I notice on online social media real estate marketing agents showing pictures of other agents listings, and Blog about the listing with all the details as if it were there own.  I often wonder does the real listing agent know this is occurring.  For a consumer if they look at the post quickly, it will appear as if it is the listing of the poster...it is not!  That is very deceptive to the public and may violate state real estate license law, and or local MLS rules and regulation and the NAR code of ethics.   State laws may vary but usually agents within the same brokerage company may do so if they have their brokers permission.   Agents are not allowed in most states to advertise another brokers listing.  In Georgia it is not allowed.*  Before you act, it is always wise to check with your broker first, abide by all state real estate license laws, and the NAR Code of Ethics!

*It is now allowed, but with permission of both brokers.

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Topic:
ActiveRain Community
Location:
Georgia Fulton County Alpharetta
Groups:
Ethics
Realtors®
RE/MAX Active Rain Bloggers
The Art Of Marketing You
The Ninety-ninth Percentile
Tags:
deceptive real estate blogs
ethics
internet marketing
deceptive ads
real estate
real estate ads
online marketing
real estate ethics

Comments 46 New Comment

Rainmaker
369,495
Kerry Lucasse
Your Nest Atlanta Real Estate Consultant
eXp Realty - Nest Atlanta Team

When I first started blogging, I did a "deal of the week" feature -- 80% of the time my listings were the "deal", but I was able to reach out and get written permission from the listing agent to include on my list of weekly bargains.  I would send them the copy for the blog prior to posting and it seemed to go very well.

The downside was that it was VERY time-consuming, so I've put it on hold. :-)

June 21, 2010 10:29 AM
Ambassador
1,036,061
Jim Crawford
Jim Crawford Atlanta Realtor - Atlanta Real Estate
RE/MAX Paramount Properties

KERRY LUCASSE - Your Intown Atlanta Real Estate Consultant (Keller Williams Peachtree Rd)  LOL!  Because there tends to be a lot of deals right now in Atlanta.

June 21, 2010 02:17 PM
Anonymous #44
Anonymous
Tira

Why would ANY agent discourage another agent from advertising their listing??? That is crazy! You owe your sellers maximum exposure and your job is to sell the house. All parties involved will benefit. I don't understand this "its weird" or "its wrong" I thought the point of caravans and MLS is agent cooperation to the max? You want other agents to bring buyers right? So, wouldn't it make sense that they market other listings? Its like IDX.....

April 01, 2011 07:37 PM
Rainer
41,108
Sandi Davidson
Florida's Realty LLC

I agree Tira, in fact it is not illegal nor unethical to advertise another listing provided you do not represent the listing as your own (that would indeed be unethical).  It is the same as showing a client a listing of a property that you have not listed. Are you saying we should only show the ones we have listed ourselves?

The primary objective of each Broker is to sell the sellers house.  If I bring a buyer to you..are you going to reject a good offer because I showed them the property?

April 20, 2011 09:32 AM
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Jim Crawford
Jim Crawford Atlanta Realtor - Atlanta Real Estate
RE/MAX Paramount Properties

Tira - Because the agent is not the broker and has to run all advertising past the broker before proceeding.  It is the law.

Sandi Davidson (Florida's Realty LLC) Check license law first you can easily be in violation of state real estate license law.

April 25, 2011 08:35 PM
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Jim Crawford

Jim Crawford Atlanta Realtor - Atlanta Real Estate
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Additional Information

Atlanta real estate broker associate, real estate columnist for www.RealtyTimes.com, real estate speaker. Real estate marketing, Internet marketing for real estate, real estate coaching

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