Am I missing something? Model homes & Staging....

By
Real Estate Agent with Watson Realty Corp

Ok, I know model homes are 'overstaged' most of the time.  They have that 'designer flare' and builders pay big bucks for them.  Most of the time I love going through them, but recently I've been noticing a trend here in Charleston... it's not one I get.  Let me show you photos of the model home I was in today.  We are staging a home with the same layout as this project only 1 block away.  This is the same builder... the home isn't selling the way they hoped and so they are going to stage another unit.... only using a stager, not a designer....

   

   

   

 

Ok, now how many of you stagers, if you saw this in MLS, would contact the agent to advise this home needs to be neutralized?  I'm a huge fan of fun, whimsical, and bold - in my home - but is this really what buyers want to see when they are looking at models?  Do you feel like this home is really helping the builder sell their floorplans?  Personally I would say the fact that we are staging the same floorplan in this subdivision, with the same builder, the answer is NO!

How much do you think the builder paid for this designer look?  How much would they save having a professional stager 'stage' it?  Our bid is $3200 for this 3 bdrm home (3 months, every room & front porch)  I'll post photos after we finish next week.... we'll let you decide which you prefer....

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 Author Bio: Melissa Marro, Home Staging Industry leader, Realtor, and entrepreneur offers a unique perspective on New Home Construction, Resale Residential Real Estate, and Home Staging

For more information on buying or selling in the St Augustine, St Johns, Jacksonville, or Ponte Vedra area, visit StageListSellNEFL.com or call Melissa Marro (marro.melissa at gmail.com), Watson Realty, for more information (904-466-2093).

 

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Comments 35 New Comment

Rainmaker
189,759
Janice Sutton
Home Stager - Temecula Murrieta
1st Stage Property Transformations
All I can say while looking at these pictures is "YUCK".  Way to distracting.  I may be one of the few home stagers that never checks out Model Homes to get ideas.  I have never found them appealing.  This post reminds me why I don't like Model Homes.  Thanks for sharing.
August 10, 2007 11:42 AM
Rainer
14,789
Lisa Rapose
ReDesign To Sell (TM)

For the love of Pete!  They ARE trying to sell these homes, right?

Jinkies...

I love looking at model homes but, agree that they tend to be over the top...  What I've wondered is...why hasn't anyone REALIZED that, yet???

August 11, 2007 09:13 PM
Rainmaker
418,500
Melissa Marro
St Augustine, St Johns, Ponte Vedra
Watson Realty Corp
Thanks for everyone's posts.  We will have this home finished by Thursday.  I've been out of town until tonight.  I decided to stage it with a complete juxtaposition.... we are using black, white & taupe w/ modern clean lines (transitional style) and city style art.  This should appeal to the younger buyers that are actually looking at this price & size home.  I also decided that it should give buyers a completely different take on the home.  No sense in going traditional when they already have that... sort of.....
August 12, 2007 10:04 PM
Rainer
102,721
Angie Vandenbergh
A Crye-Leike Blogger
Crye-Leike, Realtors
wow - I'm shocked a builder would do that. I imagine buying new construction because of all the possibilities I have to put myself in it. If I was willing to do all the work to re-wallpapaper and paint I would probably not be looking at new construction. For me new construction equals no need to re-wallpaper :)
August 18, 2007 05:14 PM
Anonymous #35
Anonymous
Pat Moore
Flowers & stripes & toile oh my!!  We have similiar decorating being done in Greenville SC too.  I always wonder if the "designer" is the builder's wife or mother or some other friend/relative.  
August 18, 2007 08:00 PM
Rainmaker
418,500

Melissa Marro

St Augustine, St Johns, Ponte Vedra
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Author Bio: Melissa Marro, Home Staging Industry leader, Realtor, and entrepreneur offers a unique perspective on New Home Construction, Resale Residential Real Estate, and Home Staging