Real Estate Blog Traffic, How Many Hits Should I Expect ?

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Real Estate Services with Real Estate Tomato

Kool-aid-statsBlog Visitor Statistics - Don't Drink The Kool-Aid

At Bloggers Connect 2007, a woman from the audience during the panel I spoke on (Show Me The Leads) asked a great question.  A question that I hear everyday.  A question that I know every new and soon to be blogger is asking: “How many hits should I expect to get to my blog?”

I was surprised to hear the answer by one of the panelists: 
“After a couple of months, you should be getting a couple of thousand a day.”

As far as I know, based on most statistic metric counters, there are only a handful of blogs in the real estate blogosphere that can boast that they are generating visits in the thousands per day. 
Statements like these are reckless and misleading. 

There is a need for a common measure of traffic to a website, and that measure should be that of the “unique visitor”.  Where the (ahem) confusion lies is in the distinction of the following:

Visits – The instance of someone coming to your site.
Hits – The instance of anything visiting your site.
Page Views – The instance of someone clicking on a page in your site.
Impressions – The instance of your site appearing in a search result.
Unique Visits – The instance of someone coming to your site once, in a limited time frame.

Because all of the above represent some sort of traffic measure to your site, the answer to the question above can be leveraged by using any of them.  However, the question that the novice in the audience was hoping to have answered was “How many people can I expect to visit my blog?”  We all knew exactly what she was asking.

Let me show you an example:

Head on over to Real Estate Tomato to read the rest of this compelling article:
Real Estate Blog Traffic, How Many Hits Should I Expect ?

 

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Comments 59 New Comment

Rainer
252,716
Real Estate Tomato
Real Estate Tomato

As promised, Jeff has gone ahead and given us some great fodder on the value of Alexa Rankings 

http://activerain.com/blogsview/172884/The-Problem-With-Alexa 

August 13, 2007 03:34 PM
Rainmaker
832,084
Jeff Turner
RealSatisfied
Jim... I tried to paint as fair a picture as possible, with all data being pulled form the same sources.
August 13, 2007 03:41 PM
Rainmaker
218,698
Bill Roberts
"Baby Boomer" Retirement Planner
Brooks and Dunphy Real Estate

Jim,

I'm new to blogging and even though I had heard of "The Real Estate Tomato" this is my first visit to your blog. I'm impressed. You've got all the AR Superstars here with their hair down.

Very interesting.

I'm also glad to see that you are not anonymous. This has been an "issue" for me as several other members hide their identity.

I know nothing about "hits" or "visits" but I do understand "leads." I thought that this was what it was  all about.

All the metrics in the world don't make the phone ring.
One "visit" that turns into a lead is worth more than a million "hits."

Thanks for being here and sharing your knowledge.

Bill Roberts

August 16, 2007 11:05 AM
Rainer
252,716
Real Estate Tomato
Real Estate Tomato

Bill,

I am so glad to have your readership.  This topic was and is something that I think needs to be explained and debated.  Certainly, leads are where it's at... but without traffic there's none.  So how do we know how effective our sites are if we have no universal and objective metric?   See you around!

August 16, 2007 11:16 AM
Rainmaker
246,043
Gena Riede
Real Estate Broker - Sacramento CA Real Estate (916) 417-2699
Riede Real Estate, Lic. 01310792
Tomato, good debate. Always a good idea to hash things out with an open mind. Of course, without the hits there can be no leads. And since leads are what we are all about, it's important to know what hits are all about. Thanks for the clarification.
August 16, 2007 11:57 AM
Rainer
252,716

Real Estate Tomato

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