Sellers and Realtors: Staging Education, Part Six, Cleaning

By
Home Stager with Certified Staging Professional

Sellers and Realtors: Staging Education, Part Six, Cleaning

Dream Interior Home Decorating and Real Estate Home Staging, Bass Lake CAPart of my role as a professional home stager is to educate Home Sellers and Real Estate Agents about the realities of Home Staging.  Watching home staging programs on TV frequently misleads viewers and does not impart the details of how a professional stager works and how the staging process plays out.

In the Fresno, Clovis and Madera foothill and mountain communities the housing market remains a very strong Buyers market.  I have heard many stories of buyers getting homes for 40-50% of the value that was established for them 2-3 years ago.  Many sellers are underwater with their loans and need a way out.  Home staging can help with these issues. 

Professional home staging is frequently misunderstood by many real estate agents and homeowners.  Sellers and agents are often fearful of the stager and the process.  They often think that it is primarily about decluttering, removing family photos and then adding beautiful items from a stager's inventory or having to buy new furniture themselves. 

While those aspects can be important they are NOT the sum total of what a professional home stager can do for you and your home.  We do NOT come into a home to demean or berate how the seller lives. As Professional Stagers, our goal is to help sell the property and to make the process as easy on the seller's as possible. 

*** *** ***

This is Part Six of a Seven (7) part series about the ins and outs of real-life professional home staging.  You can read Parts 1-5 here:

   Sellers and Realtors: Staging Education, an Overview, Part One

   Sellers and Realtors: Staging Education, Repairs, Part Two

   Sellers and Realtors: Staging Education, Decluttering, Part Three

   Sellers and Realtors: Staging Education, Neutralizing / Depersonalizing, Part Four

   Sellers and Realtors: Staging Education, Updating, Part Five

CLEANINGDream Home Decorating and Home Staging, Oakhurst CA

DIRT and DUST FOR SALE.   What a headline that would make when listing a house FOR SALE.  No one wants to spend their hard-earned money on your dirt, dust, mildew, grease and tarnish.  IF you do no other part of the staging/prepping your house, this is a MUST DO!  

Nothing will turn a potential buyer off faster than your dirt and grime.  If they pull back the doors or shower curtain and things don't see things sparkling then they're off to the next listing. If they see cobwebs, tarnish, dirty windows and fingerprints, they move on. 

Many stagers will tell you that your home needs to be "q-tip, white-glove clean".   It needs to be cleaner than ever before and it needs to stay that way while it is being marketed. 

Call a Professional Real Estate Home Stager to request a Staging Consultation.  We can provide assistance in making your house truly market ready. 

Dream Real Estate Home Staging and Interior Home Decorating, Bass Lake CA

 

Outshine the competiton by making your HOME FOR SALE sparkle and shine.

 

 

 

 

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Dream Real Estate Staging and Interior Decorating, Oakhurst CA

  Dream Interior Redesign & Staging by Ginger Foust is a full-service, licensed and insured        Professional Staging and ReDesign company. 

Locally serving the California foothill and mountain communities of Oakhurst, North Fork, Coarsegold, Ahwahnee, Bass Lake, Wawona and Mariposa.  Also servicing areas of Fresno and Clovis, California.

Providing Virtual and Conceptual Staging Worldwide.

Click here to see short slideshows with examples of our work.   When the first show is over, click on   OTHER SHOWS to see more.   

 Visit our website at http://www.dreamredesigns.com for more information or call 559-877-2442.

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Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Donna Schoby 06/23/2010 07:16 PM
  2. Dan Schwieder 06/23/2010 07:33 PM
Topic:
Home Selling
Location:
California Madera County
Groups:
Home Staging
Realtors®
Realtors & Home Stagers Information Exchange
Stage It Forward...
Stager's Coffee Clutch
Tags:
home staging education
dream interior redesign and real estate home staging coarsegold ca
dream interior redesign and real estate home staging oakhurst ca

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Show All Comments
Rainmaker
671,354
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging that Sells Portland Homes"

Hi Ginger ~ I just can't understand the way some sellers interpret the word "clean."  It's the first and most important part of the pre-staging basics prior to listing.  Yet every now and then, we see homes where "clean" means "we ran a rag over most of the surfaces ..." and not much more!  Didn't they learn how to clean from their moms?? 

Jun 22, 2010 01:40 AM #9
Rainer
105,946
Marianne Cherico
Interiors by Marianne Cherico - Foxboro, MA
Home Stager -Massachusetts and Rhode Island

Ginger,

A squeaky clean house feels well cared for and Buyers love that. They want to feel like the home is like new.

Great blog!

Marianne

Jun 22, 2010 05:41 AM #10
Rainer
214,957
Diane Williams
Pell City, AL

Good advice, I always tell my new sellers that clean sells because it makes the home look maintained.

Jun 22, 2010 07:47 AM #11
Rainmaker
436,664
Sally Weatherley
EXIT STAGE RIGHT - Vancouver, BC
Vancouver Home Staging, Home Stager Vancouver, B.C

Ginger, you are so right.  Cleaning is probably one of the most simple fixes too.  They say that the most important item to guests when ranking a good hotel, is its cleanliness.  Why would a home be any different?

Jun 22, 2010 10:34 AM #12
Rainmaker
430,548
Adam Brett
The Adam and Eric Team - Fullerton, CA
The Adam and Eric Team, Setting the New Standard

I couldn't agree more Ginger. Cleaning is so important before putting a home on the market. 

Jun 22, 2010 03:24 PM #13
Rainmaker
116,805
Tessa Skeens
Hampton ReDesign, Home Staging and Redesign - Denver, CO
Marketing + Staging For Denver Realtors, Builders

GInger you are so right. Different standards regarding cleanliness are a big issue when getting a house ready to sell. Its a tough subject to bring up as you know. But cleaning is like painting, its one of the least expensive projects you can take on and it gives a HUGE reward.

Everyone likes to move into a clean atmosphere whether or not their own home is clean. I think that is the appeal of new construction. Buyers like to start with a clean slate! Great reminder and thanks for posting.

Jun 22, 2010 06:18 PM #14
Rainmaker
395,758
Shar Sitter
Rooms With Style - Minneapolis, MN
Home Staging and Redesign Minneapolis/ St. Paul, M

Ginger, it is true that everyone's interpretation of clean is so different. I get very specific with clients that I think need to hear it. I really stress how that will be far ahead of their competition just if their house is clean. Dirt never sells!

Jun 22, 2010 11:25 PM #15
Rainmaker
358,975
Ginger Foust
Certified Staging Professional - Oakhurst, CA
Home Stager Oakhurst CA, Dream Interior Redesign & Staging

Maureen,  I have even had cleaning ladies that had a wide variation of what "clean" means.  I think that there are many moms out there for whom clean is something different from what I think clean is.  Thanks for commenting and I'm excited that we will get to spend some time together soon.  Hopefully NOT cleaning! (-;

Jun 22, 2010 11:28 PM #16
Rainmaker
358,975
Ginger Foust
Certified Staging Professional - Oakhurst, CA
Home Stager Oakhurst CA, Dream Interior Redesign & Staging

You are so right Marianne and Diane.  If seller's won't at least clean what does that say about other maintenance issues.  Thanks to both of you for commenting.  

Jun 22, 2010 11:30 PM #17
Rainmaker
358,975
Ginger Foust
Certified Staging Professional - Oakhurst, CA
Home Stager Oakhurst CA, Dream Interior Redesign & Staging

Sally that's a great analogy.  If we check into a dirty hotel/motel, I'm outta there in a flash and demanding better.  Think that I'll keep that in mind in talking with sellers, thanks! 

Jun 22, 2010 11:32 PM #18
Rainmaker
358,975
Ginger Foust
Certified Staging Professional - Oakhurst, CA
Home Stager Oakhurst CA, Dream Interior Redesign & Staging

Adam, so how do you "break it to your seller's, in a kind and gentle manner?"  Thanks for commenting. 

Tessa, I don't think that it's simple to many people when their plates are already full BUT they just have to do it.  I'm glad that I don't clean for clients like Donna S....do you?  So true about new construction (which there is none is my area).  They may not have any landscaping but the house SHOULD be clean if it's new.  Thank you for sharing your thoughts here. 

Shar, isn't it true.  WHY OH WHY would anyone want to buy another's dirt?  Thank you for stopping here and commenting. 

Jun 22, 2010 11:38 PM #19
Rainmaker
186,527
Donna Schoby
Liberty Bank of Arkansas - Bentonville, AR

Great posts Ginger, I re-bloged you!

Jun 23, 2010 07:19 PM #20
Anonymous
Anonymous
Anonymous

Watching anything on television nowadays is misleading, especially if it's a reality show. LOL

RainCamp San Diego - August 5, 2010

Jun 24, 2010 07:29 PM #21
Rainmaker
358,975
Ginger Foust
Certified Staging Professional - Oakhurst, CA
Home Stager Oakhurst CA, Dream Interior Redesign & Staging

Thanks Donna..for stopping and for reblogging!

Russel, yes it is perplexing that these reality shows are VERY FAR from reality.  Thank for the comment Russel.  SD is one of my favorite former homes. 

Jun 24, 2010 10:44 PM #22
Rainmaker
636,426
Cindy Bryant
Redesign Etc. Home Staging - Houston, TX
"Houston Home Staging Pro's"

I've run across people that have had phobias about clean homes.  They've said they if they see grime they won't consider the house, they don't want to think of other peoples gunk & germs.

Jun 26, 2010 10:23 PM #23
Rainmaker
358,975
Ginger Foust
Certified Staging Professional - Oakhurst, CA
Home Stager Oakhurst CA, Dream Interior Redesign & Staging

Cindy, I tend to agree with them.  I've purchased many dirty/grimey fixers and for the most part, I'm done with that.  It shouldn't be any surprised that in today's bacteria phobia world that no one wants some else's dirt.  Thanks for commenting. 

Jun 26, 2010 10:47 PM #24
Rainmaker
171,839
Cynthia Bartch
Home Stager/Property Stylist & more! Granville, Ohio - Granville, OH
Redesigned Spaces; All Round Nice Gal

Ginger, I'm here laughing out loud over line "DIRT and DUST FOR SALE". Oh yeah that screams, buy me!

I also have to remind a few clients to keep the toielts flushed too :(

Jun 29, 2010 10:13 PM #25
Rainmaker
358,975
Ginger Foust
Certified Staging Professional - Oakhurst, CA
Home Stager Oakhurst CA, Dream Interior Redesign & Staging

Cyndee, glad that I helped out with some laughter.  Here in the mountains they can't give away bare land so I guess seller's figure that dust and dirt in the homes is OK.  Go Figure????  Regarding your second statement....euwwwwww!

When's the move?

Jun 30, 2010 11:00 AM #26
Anonymous
Anonymous
Anonymous

I can literally smell the mildew in that tub from here, Ginger! I know it is in my imagination, but it is such a distinct smell we can all recapture it immediately, (whether we want to or not!).  The cleanliness issue, HUGE! Over the many moves we have made and many houses we have looked at I have seen kicked in doors, cat throw-up, ( at least I think it was throw-up) childrens underwear in the middle of the floor at the base of the stairs, dirty laundry, dirty dishes, unmade beds, even one unmade bed with a sleeping teenaged boy in it! Even the Realtor was shocked at that one! LOL

Jun 30, 2010 11:44 PM #27
Rainmaker
358,975
Ginger Foust
Certified Staging Professional - Oakhurst, CA
Home Stager Oakhurst CA, Dream Interior Redesign & Staging

Thanks for commenting Cheryl.  I'm happy to say that by the time I get into most homes for a staging consult, they are "relatively" clean....but usually VERY cluttered so sometimes it's hard to see if they're clean.  Some people's kids...it's amazing!

Jul 01, 2010 11:10 AM #28
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Rainmaker
358,975

Ginger Foust

Home Stager Oakhurst CA, Dream Interior Redesign & Staging
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