I got called out for improperly using "Realtor"

By
Real Estate Agent with HomeSmart Realty West CalBRE #01458572

Contact Jim Frimmer for all your San Diego real estate needs!I recently got called out for improper use of the word Realtor.

I wasn't sure what I was doing wrong because I always capitalize it, although that is the third preferred use.

The preferred use is REALTOR®.

The second preferred use is Realtor®.

However, the National Association of Realtors, recognizing that putting registered symbols or all-caps REALTORs throughout text can easily dilute the message of the text for the general public, allows the third preferred use of Realtor, with just an initial capital letter.

RealtorIn all instances, though, realtor with all lower case is not proper.

Also note that Realtor© or any other form with the copyright symbol is incorrect. Realtor is not copyrighted. It is registered (®).

Note that Realtor™ or any other form with the trademark symbol is also incorrect.

If you like the registered symbol, ®, you can easily make it on any keyboard by holding the ALT key down and then typing 174 on your keypad, the numbers at the right of your keyboard. Don't use the numbers at the top; those won't work. If 174 doesn't work in your software or browser, simply use 0174. Apple folks, you're on your own since I use PCs here.

What I did not know is that only people can be Realtors. Well, I knew that but had forgotten my grammar rules. So when I said, "Jim Frimmer, your Mission Valley Realtor," I was using Realtor improperly. Mission Valley cannot be a Realtor. Nor can California, as in "your San Diego, California, Realtor."

However, Realtor can be used by itself, as in "your Realtor in Mission Valley."

I've noticed that I'm not the only one here at ActiveRain using Realtor improperly. In fact, after being called out for improper use, I've been noticing that many other people are using it improperly. In fact, some of them are people who have been real estate agents (although perhaps not Realtors) for 10, 15, 20, 25, 30, 35 years longer than me.

I'm wondering if the rules have changed recently, which simply means that one should do an annual check on one's business to make sure that it still meets all the rules and regulations under which we operate.

If you need more information on how to properly use Realtor and its various forms, see the National Association of Realtors web site.

♫♪♫♫♪♫

If you're looking for a great Realtor in San Diego, well,
let me Google one for you.

I'm available 24/7, so feel free to contact me by phone or email.

Jim Frimmer, Realtor
Century 21 Award Mission Valley
California DRE License #01458572
619-729-5701
jimfrimmer@century21award.com
Mission Valley Condos Information

♪♫♫♫♪

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♫♪♫♫♪♫

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Re-Bloggged 13 times:

Re-Blogged By Re-Blogged At
  1. Joanne Gillet 06/20/2010 06:42 PM
  2. Michael Ford 06/20/2010 09:31 PM
  3. Donald Bradbury 06/20/2010 09:31 PM
  4. Barbara Kornegay 06/21/2010 06:53 AM
  5. Ellen Dittman 06/21/2010 07:27 AM
  6. Jan Gaweda 06/21/2010 10:47 AM
  7. Mark Rienzie 06/21/2010 11:05 AM
  8. Leslie Ebersole 06/21/2010 11:06 AM
  9. Lynn911.com ~ Dallas Real Estate Agent Top Team 06/21/2010 12:19 PM
  10. Dennis and Sunshine Smith 06/21/2010 01:47 PM
  11. Jason Allen Gardner 06/21/2010 02:56 PM
  12. Marge Draper 07/27/2010 05:33 PM
  13. Randy Poll 10/04/2010 02:50 PM
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Comments 267 New Comment

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Rainmaker
260,268
Wayne B. Pruner
Tigard Oregon Homes for Sale, Realtor, GRI
Oregon First

Good post. I also think you have some very good comments.

August 19, 2010 11:43 PM
Rainer
10,184
Carlos Cardo
RE/MAX Alliance

In response to #249... REALTORS® are held to the Code of Ethics whereas others can't and aren't. So if they write the word without caps or a variation of it, it wouldn't be handled as good and there are hundreds of sites that do not use trademarks or copyrights correctly! I have personally called them when the word was used not as an error, but to take an unfair advantage (best REALTOR®, number one REALTOR®, etc...). There is only so much time in a day and they have told me that they do not check all the numerous websites especially the metatags (unless someone specifically calls or emails it).

What have we learned?.... I guess that we should try to use the terms correctly and to correct them if they aren't, but also, that errors are sometimes made and it should not be a kiss of death!

For example on the REALTOR.com® website on page:

http://www.realtor.com/home-finance/buyers-basics/home-buyers-basics.aspx

  • How a REALTOR Can Help - ***There is no trademark symbol - easily added but wasn't
  • on another page from their site:

    http://www.realtor.com/home-finance/real-estate/buyers/buying-home-in-spring.aspx

    If you're going to work with a Realtor or...  ***Could be all caps with the trademark symbol but wasn't

    on another page from their move.com site"

    http://www.move.com/guide/how-to-sell-your-house.aspx

    Get Informed: Real Time Home Selling Tips from Realtors  ***Could be all caps with the trademark symbol but wasn't

    ---------------------

    Intent to me is an important part (whether it is being used badly for monetary purposes). Accidents happen.....

    It was a snowy day and bad traffic so I had time to write this response!

    December 16, 2010 11:03 PM
    Rainmaker
    228,276
    Marge Draper
    REALTOR, Keller Williams Realty, Menlo Park CA
    Keller Williams Realty Palo Alto

    Jim!  Six months after learning (it gets harder every year) about the circle with the R in it, I have had to look up your blog again.  Num lock!

    March 01, 2011 07:44 PM
    Rainer
    33,916
    Rosario Rodriguez
    J.D. - South Orange County Realtor
    Aliso Viejo specialist

    Wow, Jim, I can see why you have so many comments on this post.  I have been looking for a way to get the ® into my posts and didn't know about all of the grammatical rules for Realtor®.  Thanks!

    March 01, 2011 07:53 PM
    Rainmaker
    495,789
    Michelle Cooks
    Pensacola, Pace & Gulf Breeze Property Management
    Charles Stallions Real Estate Services

    Some of you do know that NAR does not own Realtor.com anymore and gave up control I think 10 years are so. The company that does the website for C21, ERA and Coldwell Banker does the Realtor.com site, who do you think your leads go to. LOL.

    August 16, 2013 06:46 PM
    Anonymous
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    Rainmaker
    1,084,017

    Jim Frimmer

    Realtor & CDPE, Mission Valley specialist
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