The Only SEO Strategy Approved By Google (sorta)

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Real Estate Services with NotaryBids.com

Content Is KingGoogle’s philosophy and long term goal is to “make the web better” and improve the user experience. In addition, lately one of their many goals is to make it faster also but that is a separate topic all together.  To that end, they make regular changes to their algorithm to improve the quality of their index and search results.

Google is getting better and better at figuring out what is quality website content and what is used purely for SEO purposes.  Website content created for SEO purposes is basically SEO content written specifically to help the website gain an advantage over their competitors by loading up the page with keywords, links and artificially building or buying inbound links from other websites using very specific keywords and anchor text.  This is slowly but surely no longer working.

WHAT IS THE ONLY TRUE AND SAFE LONG TERM SEO CONTENT STRATEGY?

The purpose of SEO is to get more traffic to your website.  As Google gets smarter and smarter, what may work now to get your site ranked will not work later.  The only true, safe investment you can make is to continually add fresh, interesting, useful content to your website and market that content. Content that will generate interest, natural links, social media mentions and ultimately traffic and conversions. Here is a recent blog post from Google that backs this up: http://googlewebmastercentral.blogspot.com/2010/06/quality-links-to-your-site.html

Website content marketing brings people who are actively looking for something: information, insight, solutions to their problems. If you have that special something,  you can attract that special someone – the customer.  But these new rules of attraction require a shift in direction. It’s not about “pushing” your message, but “pulling” in your customers. And the way to pull is to publish content. Content marketing is defined very simply. It’s worth repeating: Content marketing is the art of understanding exactly what your customers need to know and delivering it to them in a relevant and compelling way.

THE RULES FOR WEBSITE CONTENT HAVE CHANGED

360i CEO Bryan Wiener said this: “Marketers need to understand the dire importance of value exchange in their social programs.  Consumers aren’t going to follow you on Twitter or fan your Facebook page in the absence of something in return–entertainment, information, utility of some kind or some form of social currency.  Understanding that there now NEEDS to be a value exchange between consumers and brands in their advertising and marketing is probably the single biggest change to the marketing industry since the advent of TV advertising.  The strategy of intruding and interrupting is replaced by informing and engaging.”

I think this philosophy makes a ton of sense and the same approach should be used for your SEO content and Website content strategy.  Give your potential customers and visitors something valuable and the links, traffic and mentions will come which will ultimately lead to more sales and referrals.

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Topic:
Real Estate Sales and Marketing
Groups:
ActiveSEO
Blogging & SEO
Getting Visible on Google. How To's
Linking Strategies
Online Marketing Help Center
Tags:
seo
website content
content strategy
seo content
google

Comments 13 New Comment

Anonymous
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Rainer
111,563
John Puplava
ABC Home Inspections,L.L.C.
ABC Home Inspections,L.L.C.

Hi Chris,

How are you doing today. I just want to introduce myself to you my name is John with ABC Home Inspections. If I can assist you in any home inspections. Please call me.

Thank you,

john with ABC Home Inspections

602-471-7384

October 01, 2010 12:14 AM
Rainer
75,110
Janet McCarthy
Realtor - San Diego
RE/MAX Solutions

I have a hard time with SEO and Google.  I write fresh content all the time and I focus on provideing inside information, but I have never had a comment on my blog.

February 06, 2011 11:22 AM
Rainer
51,311
Tom Scott
Re/Max MN Realtors and Real Estate Agent
Remax Advantage Plus

Good article. Do all your friends need to sign up for google buzz too to follow you though?

February 11, 2011 04:50 PM
Rainer
12,097
Darrin Mills
ERA Advantage Realty

I am have a lot of new SEO things in the works. I have a plan for a huge real estate only automated link exchange. I am determined to concentrate on like content. I do not want my links next to links for NASCAR and Porn.

Another project I just started and intend to work really hard on is a new website. agentdigest.com (mod: delete if you fel this is self promotion.)

From what I have read recently with the new Google update is original content is king and like content is the king's brother.

Can you imagine how much weight google would give to links if hundreds or thousands of real estate agents had one way links from their web sites to other agents web sites? As I said, I have a plan to do it and after many all nighters, I know it will work. I posted about it a couple weeks ago on here, but too many people kept posting that they could not grasp or understand how it worked. If you are interested in a link exchange network, contact me.

Thanks guys, keep working at it. As long as google employees keep showing up for work everyday, our work will never end.

May 29, 2012 08:55 PM
Rainmaker
103,271
Robert Fowler - 55CommunityGuide.com
55+, Active Adult and Retirement Communities
President of Retirement Media Inc.

Having done SEO on my sites since 1996 I know Google likes to shake it up to the dismay of some honest web site owners who don't know what hit them with some of the updates.   Yes it has to be good content.

September 21, 2013 06:13 PM
Anonymous
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Rainer
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Chris von Nieda

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