Selling your home? Tell a story.

By
Real Estate Agent with Chinowth & Cohen Realtors License #142914

Selling your home? Tell a story.

A Realtor who kindly mentored me once told me that when I was writing about a listing, "Tell a story." I didn't get exactly what he meant until I started keeping up with what he was writing about his listings.

Home Seller's Journal

Now, I give my Sellers a questionnaire of sorts to fill out. What do you like most about your home? What will you miss most? What are your best memories here?

You would be surprised what Sellers write, and they do write from their hearts. I can write all day long about the hardwood floors, high ceilings and updated electrical. But, I don't know your house like you do.

Yes, Buyers will enjoy reading that your family picks 3 bushels of pecans from your pecan trees each spring or that a certain type of bird that you can see from your back patio visits each May. They'll enjoy knowing that family meetings were held in the kitchen where you could snack and debate and seat everyone involved. Out of state buyers will be relieved to know where you go when under a tornado watch.

Selling your home? Tell a story.

I also include information the new home owners will need such as which days the trash and recycle are picked up and where to vote, where the school bus stops and where the neighborhood association meets.

I think ONE key of attracting home buyers is making them feel welcome -- letting them SEE themselves living there, making memories similar to those you've enjoyed.

So, don't be afraid to get personal. Tell a story about your home for sale and your fond memories there.

Lori is a residential Realtor with Chinowth & Cohen Realtors serving the greater Tulsa area, and specializing in midtown Tulsa real estate. Please visit Lori’s web site, LoriCain.com or call 918-852-5036.

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Please visit my web site if you are shopping for Tulsa homes for sale or call 918-852-5036 for more information about Midtown Tulsa Real Estate. In addition to my advanced grasp of the internet to market your Tulsa home for sale, I include a home staging consultation with every listing AND professional photography - at no aditional cost to you!

Lori is a residential Realtor with Chinowth & Cohen Realtors serving the greater Tulsa area and specializing in downtown Tulsa and midtown Tulsa real estate.

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Re-Blogged 8 times:

Re-Blogged By Re-Blogged At
  1. Palm Properties l La Jolla Real Estate 07/01/2010 09:27 AM
  2. Mary Kay Hopkins 07/01/2010 09:44 AM
  3. Gloria Valvasori 07/01/2010 09:54 AM
  4. Donald Bradbury 07/01/2010 12:18 PM
  5. Ken 360.609.0226 Vancouver Homes for Sales 07/01/2010 02:55 PM
  6. Katrina Cole 07/01/2010 05:43 PM
  7. Cheryl Ritchie 07/01/2010 08:14 PM
  8. Gloria Todor and Doug Durren - Delaware County PA Real Estate 07/07/2010 09:33 AM
Topic:
Home Selling
Groups:
Addicted to Active Rain
Advice for Sellers
Diary of a Realtor
Selling Soulfully
BananaTude
Tags:
home selling
home features
home selling tips
attracting home buyers

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Show All Comments
Rainmaker
501,821
Lori Cain
Chinowth & Cohen Realtors - Tulsa, OK
Midtown Tulsa Real Estate Top Producer

Several people have asked how this is communicated to potential buyers.

Our MLS description is limited to x number of characters. So, I include this verbiage in postlets, which is syndicated. I include it in flyers, and I also include it in my Listing Presentation Book (see linked blog post). I also include it in a personal domain (123MainStreet.com) and any other venue that doesn't limit my characters - such as a blog post on AR. Hope this helps.

Thank you for your lovely comments!

Jul 01, 2010 11:32 PM #52
Rainmaker
460,507
Geri Sonkin
Douglas Elliman Real Estate 516-457-7103 - Merrick, NY
Long Island Real Estate & Staging Expert

I've been doing this for years and sellers usually love doing it.  I always tell them it helps buyers picture themselves living there.  The things owners love about their home and neighborhood resonate with buyers and make it more personal.

Jul 02, 2010 12:16 AM #53
Ambassador
1,295,908
Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale - San Jose Probate Agent

Lori, What a great idea. I typically go for the nuts and bolts of the home … repairs done, upgrades, utility costs, etc. Adding the personal touch … telling stories about the pool parties or how many children were raised in the home give is more “life.”

Jul 02, 2010 12:19 AM #54
Ambassador
1,564,010
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 800-610-7253 DRE01267479 - Costa M

I think there are a lot of great ideas that can come out of this concept.  I have a few things to contemplate from this.  Thank you.

Jul 02, 2010 01:53 AM #55
Ambassador
896,481
Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Realtor - Ann Arbor Real Estate

Lori, wonderful idea, I agree telling a story in your listings is great. It humanizes the process to the buyers, real people lived and worked and loved here.

Jul 02, 2010 07:24 AM #56
Rainmaker
598,880
Donne Knudsen
Los Angeles & Ventura Counties in CA - Simi Valley, CA
CalState Realty Services

Lori - What a great post.  As a mortgage gal, I don't read listings all day long like you Realtors but knowing about a property would certainly appeal to me if I were a buyer.

Jul 02, 2010 02:27 PM #57
Rainmaker
404,880
Ellen Caruso
Daniel Gale Sotheby's International Realty - Glen Head, NY

Great idea, and if you want to know my story from my 2 houses see my blogs, "My house went through airport customs", and "Romeo, Romeo, where art thou?". Thanks for your blog!

Jul 04, 2010 01:09 PM #58
Rainmaker
409,895
Michelle Francis
Tim Francis Realty LLC - Atlanta, GA
Realtor, Buckhead Atlanta Homes for Sale & Lease

Lori, 

Love this suggestion!  I try to share as much as I can figure out, but great questions to ask the sellers to get even more info to share!

I'm off to tell a story:-)

All the best, Michelle

Jul 04, 2010 02:45 PM #59
Rainmaker
173,421
Betsy Schuman Dodek
Washington Fine Properties - Washington DC Area Real Estate - Potomac, MD
SearchPotomacHomes.com

Lori - this is brilliant and what a big help to those of us that blog about our listings!!! It get boring writing about stainless steel appliances and granite countertops :)

Thanks,

Betsy

Jul 05, 2010 06:54 AM #60
Rainer
421,810
Peggy Chirico
Prudential CT Realty - Manchester, CT
REALTOR® 860-748-8900, Hartford & Tolland County Real Estate

Great ideas for helping see beyond the building. Thanks for the post.

Jul 05, 2010 09:18 AM #61
Rainer
116,716
Noah Levy
Coldwell Banker - Highland Park, IL
Coldwell Banker Highland Park IL

That is a great idea -  often times that is what will sway a buyer towards a home that is filled with good karma.

Jul 05, 2010 10:00 AM #62
Rainmaker
307,718
Susan Brown
Keller Williams NE, Kingwood Texas (Humble & Atascocita too) - Kingwood, TX

Lori - We do a "Top Ten Favorite Things about Your Home" to share with potential buyers.  You are so right about the seller being the best marketer for the home.

Jul 05, 2010 10:18 AM #63
Rainmaker
87,893
Sharlene Hensrud
RE/MAX Results - HomesMSP.com - Saint Louis Park, MN
Realtor. Listener. Knowledgable. Patient.

So true. I have a new listing where part of their story is their beautiful new kitchen cabinets were custom built from trees on their own property!

Jul 05, 2010 10:41 AM #64
Rainmaker
558,669
Chris Olsen
Olsen Ziegler Realty - Cleveland, OH
Broker Owner Cleveland Ohio Real Estate

Hi Lori -- Such sage advice.  I once took a CRS class that showed a real-life example of a single-property website that told a LONG story so incredibly well that by the end of the story that all the students had read up on the big screen, we were all clamoring for that property.

Jul 05, 2010 11:56 AM #65
Rainmaker
86,526
Curt Hess
Keller Williams Select Realtors - Annapolis - Annapolis, MD
Luxury Home Consultant, Team Leader & CEO

Best idea of the day! Give yourself a gold star. Thanks very much!

Jul 05, 2010 01:49 PM #66
Rainmaker
648,019
William James Walton Sr.
WEICHERT, REALTORS® - Briotti Group - Waterbury, CT
Greater Waterbury Real Estate

What a neat idea, Lori! It makes perfect sense for the seller to provide the unique insight that would make a house a home, and it is a way to directly involve the seller with the marketing of their property.

Jul 05, 2010 03:57 PM #67
Rainmaker
501,821
Lori Cain
Chinowth & Cohen Realtors - Tulsa, OK
Midtown Tulsa Real Estate Top Producer

Thank you all for your lovely responses!  I hope it helps SELL your listings!!

Jul 05, 2010 11:58 PM #68
Rainmaker
593,497
Gloria Todor and Doug Durren - Delaware County PA Real Estate
Century 21 Absolute Realty - Media, PA
Hard Working Professionals (484) 431-3686

Lori, Such a wonderful idea.  Thanks to you and your mentor for another great tool!  Enjoy your summer.  Gloria

Jul 07, 2010 09:31 AM #69
Rainmaker
52,907
Sharon Sapp
Century 21 Gold - Reading, PA
For Old Fashioned Service with Today's Results!

Lori, I was hunting thru older blogs for some ideas and came across yours. I usually ask my sellers why they bought the home for the same reason you state here - it gives me a great idea on WHOM to market to, but I like the idea of giving them a form to fill out. The sellers usually like to know that a buyer is going to take care of their home as well as or better than they did and this would be one way to make them feel like that will happen. It probably would make a nice gift to the buyers, also to know how the home was used before! 

I've already created some forms with those type of questions on and plan to use that from here on out!

Thanks for a great post!

Sharon

Jul 08, 2010 03:24 PM #70
Rainmaker
501,821
Lori Cain
Chinowth & Cohen Realtors - Tulsa, OK
Midtown Tulsa Real Estate Top Producer

Thanks, Gloria!

Sharon - I gave my Sellers the form to fill out at a Listing appointment last night. They said, "your home stager just told us to neutralize our home, and you're telling us to personalize it!"  We laughed about it. They understood. Good luck to you!

Jul 08, 2010 07:49 PM #71
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Lori Cain

Midtown Tulsa Real Estate Top Producer
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