Who Are You?

By
Home Builder with Retired

Who Are You?

In This Post

A review of Soci@l, Attract Friends, Followers and Connections to Your Business.

Me in the mirrorYou know who you are when you look in the mirror. Your friends and family know who you are from years of experience. But who are you to EVERYONE on Facebook? Everyone doesn't know you like your brother or your best friend. If you want to grow your business using social media, you need to discover, direct and display who you are as a REALTOR® in every comment and post.

In Soci@l, Attract Friends, Followers, and Connections to your Business, Ben Kinney and Jay Papasan have written a guide, a how to manual, a bible, if you will, on how to start, how to play and how to close the difficult process of attracting friends of friends to your Facebook persona and converting them to friends and future clients.

I've always been a bit of a wise-cracker, a smart alec and a prankster with friends, and during my first year on Facebook I played that same role. That's who I am when I'm comfortable with you and you with me. One day my daughter told me I often sounded cynical every time I opened my Facebook mouth. It was then I decided to do a gut check on my social attitude and the book Social was just what I needed.

Chapter 3, social media and your sphere, working your mets, gave me new direction in liking and commenting when in the public eye. Perhaps my snarkiness has been tempered. Kinney and Papasan's tips for working with social media are as follows :

  1. Don't be all business.
  2. Always be positive.
  3. Highlight your success, your professionalism, and your service.
  4. Spend 15 minutes each day learning about your sphere and commenting on their lives.

The chapter goes on to detail how to appropriately "ask" for the business of people in your sphere as well as the friends of your friends without being known for spamming for business. This book belongs in the library of any serious real estate agent and you can get it for free.

 

 

This blog post is a review of Soci@l: Attract Friends, Followers and Connections to Your Business. Soci@l is a free download written by Ben Kinney in conjunction with ActiveRain and Jay Papasan. In exchange for downloading the free copy of Soci@l and writing this review, I have a chance to win a free iPad and I'm getting 2000 ActiveRain points.

Download a free copy of Social here and find out how you can have a chance to win an iPad and be guaranteed 2000 ActiveRain points.

 

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Glenn Roberts
Retired

 

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Rainmaker
44,490
Carol West
Carol West Real Estate, LLC - Hillsboro, OR
Real Estate Agent, Hillsboro, Beaverton, Portland

Great post Glenn.

Carol West, Broker

July 02, 2010 05:03 PM #1
Rainmaker
311,284
Glenn Roberts
Retired - Seattle, WA

Carol - Thank you. The book is really informative.

July 02, 2010 07:08 PM #2
Rainmaker
1,394,233
Roger D. Mucci
Shaken...with a Twist 216.633.2092 - Euclid, OH
Lets shake things up at your home today!

Sounds like you learned an awful lot from the book Glenn...............we all need to be open to change.............also need to take a good look at ourselves in the mirror.  Excellent post!

Have a great holiday weekend.

July 02, 2010 07:13 PM #3
Rainmaker
377,719
Mark Hall
Elite Realty NW - Keller Williams, Vancouver Washington - Vancouver, WA
Homes for Sale Vancouver Washington

I am amazed at how many folks see Facebook a permission to spam. Great post.

How old is that pic? I think you had more hair back then! lol

July 02, 2010 08:34 PM #4
Rainmaker
311,284
Glenn Roberts
Retired - Seattle, WA

Roger -  The book give many, many ways to tweak your online personality in such a way that I feel like I'm becoming a better person.

Mark - That pic is now about 6 hours old. Back in '63 my high school year book photo shows slightly more.

July 02, 2010 08:40 PM #5
Ambassador
536,756
Gerry Michaels
Glasswork Media Arts - Gettysburg, PA
GettysburgGerry Social Meida

Glenn, I am an ever changing product of the Activerain community, with posts like this that educate me more and more everyday...have a great 4th of July

July 02, 2010 10:49 PM #6
Rainmaker
1,394,233
Roger D. Mucci
Shaken...with a Twist 216.633.2092 - Euclid, OH
Lets shake things up at your home today!

And I think you were pretty okay before reading the book Glenn...........but thanks for sharing.

July 02, 2010 11:22 PM #7
Rainmaker
311,284
Glenn Roberts
Retired - Seattle, WA

Gerry - I think I've changed more in 6 months since being on AR than in the past 20 years.

Roger - That cracks me up. 

July 02, 2010 11:37 PM #8
Rainmaker
1,394,233
Roger D. Mucci
Shaken...with a Twist 216.633.2092 - Euclid, OH
Lets shake things up at your home today!

Life cracks me up Glenn.

July 02, 2010 11:42 PM #9
Ambassador
895,064
Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Realtor - Ann Arbor Real Estate

Glen, I just subscribed to your blog. I am just really busy with Christa and Bob's wedding. I will be back and finish my series but just overwhelmed right now.

July 03, 2010 10:05 AM #10
Rainmaker
311,284
Glenn Roberts
Retired - Seattle, WA

Missy - Thanks for subscribing...and no worries. Clear the decks and have an enjoyable summer.

July 03, 2010 06:14 PM #11
Anonymous
Anonymous
Anonymous

Happy Independence Day!

July 04, 2010 05:33 AM #12
Rainer
7,432
Yancey Grantham
Twitter Virtual Assistant - Redding, CA
  1. Spend 15 minutes each day learning about your sphere and commenting on their lives.

I just spent more than 15 minutes enjoying the blog posts of Glenn. :-)

I downloaded the book yesterday and was reading it but Glenn's posts got my attention today.

July 13, 2010 02:30 PM #13
Rainmaker
311,284
Glenn Roberts
Retired - Seattle, WA

Russel - Thanks for the fireworks.

Yancey - Welcome to AR. I'll subscribe to your blog. You've got plenty to say.

July 13, 2010 03:11 PM #14
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Glenn Roberts

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