The Agents You Hire Reflect The Flavor Of Your Office

By
Managing Real Estate Broker with RE/MAX Executive Realty 104763

Everything starts at the beginning!!  The hiring process is the most critical step, when creating a real estate office.  The broker/owner has a mission statement, a business plan and goals in place.  The next step is to hire the agents, and this step is the most important.  It will affect the future success of the office, and who you hire will establish the reputation with which your office will be labeled. 

Your hiring process should compliment your attitude and your mission statement.  If your office is staffed with piranhas that eat their own, don't expect newly licensed agents to survive in that environment.  If you are very selective in your choice and interview multiple times before you make a final decision, you will have an office full of agents that you can mold to your satisfaction.  Your office will reflect your attitude and philosophy of how a business should function. 

The personalities and work ethic of your agents will make or break your office.  If you are creating a team, hiring agents to work on your team is not any different.  They need to be cut from the same cloth as the leader of the team, if the team is to survive.  An office needs to work as a team.  The two terms should be interchangeable, in my opinion. 

Make your hiring selections carefully because the after effects of poor decision making can be as permanent as a big tattoo.  It can be removed but it's a painful procedure....so I hear!!! 

Posted by

Barbara Todaro, sales manager of RE/MAX Executive Realty 

Team Leader of The Kuney-Todaro Team

308 W. Central St

Franklin, MA 02038

508-520-9881

www.todarosellsfranklinma.com

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Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Susan Morrison 07/04/2010 08:27 PM
  2. Cindy Jones 07/04/2010 09:35 PM
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Rainer
174,299
John Howard
Century 21 LeMac Realty - Mountain Home, AR
GRI, Mountain Home, Arkansas 870-404-3614

Barbara,  Very interesting post.  So many leaders lose track of the fact that they are actually there to lead.

Jul 03, 2010 07:57 PM #1
Rainmaker
2,071,729
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"New Franklin MA Homes"

John...they should be hiring agents who are worth leading.....and who want to follow their lead!!!

Jul 03, 2010 08:02 PM #2
Ambassador
1,292,060
Loreena Yeo
3:16 team REALTY ~ Locally-owned Frisco TX Real Estate Co. - Frisco, TX
Realtor® | Frisco TX Community Ambassador

Barbara - My big question is this: After all that awesome training, perhaps it may be time for the agent to move on. What would you say to that? This is a huge reason why I do not know if I want to "invest" the time and commitment.

Jul 03, 2010 08:36 PM #3
Rainmaker
2,071,729
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"New Franklin MA Homes"

Loreena....and that happens...it's expected....I've trained many, many agents.....three managers and one broker/owner.....they are all in my marketplace and I have a great relationship with all of them especially the broker/owner...she and I actually have helped each other several times....I take all of that as a great compliment.....it's natural for people to move on to another level of achievement.....they grew and you helped that happen but in return they made money for you....train them well and they will be forever be thankful to you for that training....the owner I trained tells everyone that I trained her and it's a great compliment.

Jul 03, 2010 08:54 PM #4
Ambassador
686,039
Charita Cadenhead
Keller Williams Realty - Birmingham, AL
Serving Jefferson and Shelby Counties (Alabama)

Barbara I have not ventured into recruiting very heavily, but when I do, I plan to be selective.   If it isn't a fit, it just isn't a fit and I won't force it.  I would rather live the rest of days as an operation with a vision that to recruit someone who does not buy into the vision.  No hard feelings. There is a place for everyone and everyone has to find where they fit.

Jul 03, 2010 09:25 PM #5
Rainmaker
2,071,729
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"New Franklin MA Homes"

Charita....you're right....you should be selective and only hire the personality that will blend with you and your company's goals and vision.....recruiting is a very important part of growth within an office but the selection needs to be right....

Jul 03, 2010 09:36 PM #6
Rainer
257,137
Charles Edwards Bentonville
Coldwell Banker Harris McHaney & Faucette 479-253-3796 - Bentonville, AR
AR REALTOR, Bentonville Real Estate Agent and Broker

Most agencies are very selective, they only hire agents that are breathing.

Jul 03, 2010 10:51 PM #7
Rainmaker
2,071,729
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"New Franklin MA Homes"

Charles....some hire agents who are ONLY breathing.....

Jul 04, 2010 02:24 AM #8
Ambassador
1,524,188
Michael Thornton
Complete Home Inspections, Inc. - Brentwood, TN
Home Inspector - Nashville, TN area - 615.661.0297

 

Your last statement about hiring warm bodies is so true of almost any business. Just because they walk and talk does not mean that they will do anything...

 

Jul 04, 2010 04:48 AM #9
Rainmaker
733,288
Jackie Connelly-Fornuff
Douglas Elliman Real Estate in Babylon NY - Babylon, NY
"Moving at The Speed of YOU!"

I have to say my new Broker is selective in whom he hires. Not everyone that meets with him is hired. If you think about it, a Broker hires someone blindly. Meaning, there are no reference checks like you would have if you work for someone else at 40 hours a week. And most non-real estate companies also do background and credit checks these days. I sat down with him for over 2 hours. In about 10 minutes into it I knew where I wanted to be. Next to having my son and marrying my husband, it's the best decision I've made.

Jul 04, 2010 06:21 AM #10
Rainmaker
2,071,729
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"New Franklin MA Homes"

Michael.....I've interviewed many who can walk and talk and that's where it end for their abilities.....I kindly and meaningfully direct them to our competition and hope they get hired there.

Jul 04, 2010 06:26 AM #11
Rainmaker
2,071,729
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"New Franklin MA Homes"

Jackie....I'd say that was a very good decision on your part to change offices.....I'm glad you did....take full advantage of whatever this offic offers its agents.

Jul 04, 2010 06:28 AM #12
Rainer
276,890
Kathryn Maguire
GreatNorfolkHomes.com (757) 560-0881 - Chesapeake, VA
Serving Chesapeake, Norfolk, VA Beach

Happy Fourth of July Barbara!  This is great stuff to remember.  And I don't know that most brokerages get this.  Supporting new agents in the first few years is so important and many older agents are not willing to share.  It is up to the brokerage to set the stage that encourages and rewards mentorship.

Jul 04, 2010 06:55 AM #13
Rainmaker
2,071,729
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"New Franklin MA Homes"

Kathryn.....it's up to the broker/owner to establish a program to train newer agents and to mentor new and veteran agents.....once you have found this type of brokerage firm, you'll see a big difference in your income and the way you do business.....it's very important to evaluate where you work....just as the broker/owner may evaluate an agent at an interview, so too should an agent thoroughly evaluate the attitude of that broker/owner, his thoughts and vision of a smooth running, quality staffed office....

Jul 04, 2010 07:45 AM #14
Rainmaker
224,333
Tom Bailey
Crystal Coast Realty & Home Services, LLC - Atlantic Beach, NC

Barbara, I am on my way to Franklin for an interview. What a great post and I love the comments and your replies. I think that of all the things that have surprised me about the RE industry the training or more to point lack there of is at the top of the list. You are so right about the hiring process. The time to find out about problems is before they ever start. I must admit that in my time in the heavy truck industry I interviewed a lot and generally if the prospective employee did not pass my gut feeling test I did not hire them. My gut always proved to be right. The few times I let credentials override my gut, I always regretted it.

Jul 04, 2010 01:26 PM #15
Rainmaker
2,071,729
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"New Franklin MA Homes"

Tom....one's gut is a great tool for measuring and deciding on a yea or nay....finish packing and get your butt here quickly.....did you pick up some of the tone in the comments....broker/owners are hesitant about training and directing and producing a top quality producer because they are afraid they'll leave!!!  THAT'S MY NEXT POST....I'm either going to hit a homer with that one or piss alot of broker/owners off!!! 

Jul 04, 2010 01:35 PM #16
Rainmaker
420,595
Leslie Ebersole
Baird&Warner Fox Valley - Saint Charles, IL
REALTOR - Chicagonulls Western Suburbs

I was thinking about this post today and waited until now to put in my response. Clearly you are talking to broker managers or broker owners, but I'm chiming in because I can't help myself.

I don't know where your next post is heading, but in my opinion, brokers have a tough job finding people who are not only a cultural fit, but also committed to doing the work it takes to have a sustainable career in real estate. The breadth and depth of the work is not suited to where it;s been: a cottage industry of millions of people with personal spheres who skim off a few transactions a year. The struggle away from this model will be interesting.  What other industry makes people PAY to enter the business and PAY for the privilege of being at the brokerage for several years before they really have a sustainable business? Craziness...but I look forward to your next post, because the changing model of the successful real estate business is really interesting to me.

Jul 04, 2010 09:11 PM #17
Rainmaker
2,071,729
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"New Franklin MA Homes"

Leslie.....because of many of the comments, I did post one more blog.....the business continues to change....thirty years ago there was training if an agent was affiliated with a corporate organization like a c-21....today training is offered everywhere and by everyone.....mentoring programs are now very important to continue to reinforce the initial training exercises and to assist the agent with their own business plan, goals and finding a niche......not all broker/owners work in this fashion and there's a reason for it....my next post gives my opinion and the last of this subject that I've dwelled on.....and I apologize for that!!!

Jul 04, 2010 09:26 PM #18
Rainmaker
117,447
Anne Clark
Metro Referrals - Gainesville, VA

Found this post through Cindy Jones' reblog.  This is a must read for any Broker in the business.  A bad hire, or maintainig a producing agent gone ethically bad, can make or break an office. 

Jul 05, 2010 12:01 PM #19
Rainmaker
2,071,729
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"New Franklin MA Homes"

Anne.....and breaking an office can happen VERY QUICKLY.....overnight!!!

Jul 05, 2010 12:34 PM #20
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