Color For Real Estate No More - Got Any Ideas?

By
Real Estate Agent with RE/MAX Destiny Real Estate Cambridge, MA

Pink flamingo cards from Color for Real EstateColor for Real Estate was always my favorite real estate marketing company, hands down.  Funny, creative, smart - their postcards were so much better than any other companies' offerings.  My catalogs would be filled with post-its marking my favorites.

I tend to bite off more than I can chew with marketing materials.  That's my excuse at least - with stacks of unsent CFRE postcards still on my shelves I hadn't looked for new Color for Real Estate items in a good long while.

An embarrassingly long while as it turns out. 

Now that I'm coming up for air business-wise I wanted to pull together a marketing plan.  Figuring that I'd take a look at what Color for Real Estate had on offer I tried to pull up their website.

No luck.  Every link I clicked on went to a Merrill webpage.

Bummer! Big bummer.  Turns out Merrill bought Color for Real Estate - in 2004!! (told ya I had a big stock of postcards!) and then just let the company die.

What a shame. 

Are most of the real estate marketing companies kaput? When I started in real estate in 2000 I would accumulate a stack of catalogs.  I don't think I get any now.

I'm all for online endeavors but I still think there's a place for mailings. My CFRE postcards made a  successful expireds campaign for example.

Are any of you former Color for Real Estate fans?  Whether you are or not - who do you use for marketing materials? 

And what on earth am I going to do with all my Famous Flamingo Club cards?!

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Anonymous
Anonymous
Diane Snyder

I loved CFRE. I used them for about 15 years and now they're GONE.....

I have been googling printing companies and came across Postcardmania and discovered a Better Business site that has 23 complaints in last 3 years for this  company. 16 complaints (settled complaints-YIKES) just in the last 12 months............  ****Needless to say, I will not be using them.

Sep 06, 2011 04:53 PM #54
Rainmaker
212,005
Jim & Linda Arnold
Coldwell Banker Gundaker-St. Louis, MO - Chesterfield, MO
St. Louis Real Estate Pros - 314-422-2762 - Referrals Welcome!

I am so late to the funeral for CFRE.  I was ready for some fresh ideas and... what a JOLT!  Bummed doesn't even cover it.  I have checked out some of the  suggestions above and still haven't found a company as creative as CFRE.  Their postcards were creative, eye catching and entertaining.  That is what I am looking for. 

Nov 04, 2011 05:04 PM #55
Rainmaker
341,459
Elizabeth Bolton
RE/MAX Destiny Real Estate Cambridge, MA - Cambridge, MA
Cambridge MA Realtor

Isn't it a bummer?  I still have a few of the old catalogs and figure I can have somebody make similar postcards.  It really stinks - clearly many many customers loved them. No other company comes close.

Liz

Nov 04, 2011 05:13 PM #56
Anonymous
Anonymous
Dale Powell

Use the NEW XEROX 7800/GX Color Printer to print your own cards.

The graphic arts gold standard with extensive color matching, paper sizes up to 12.6" x 48" at 75 to 350 gsm and high production print speeds up to 45 ppm

http://youtu.be/kBDJ7LjRGCM

Business Solutions 2000, Inc.

Dale Powell

843-971-9400

 



 

Nov 09, 2011 01:04 PM #57
Rainer
16,546
Jacki O. Orzechowski
TNG Real Estate Consultants - Fullerton, CA

bummer , I just googled them and came up with your blog.  Booo, I loved them also. 

Dec 17, 2011 05:57 PM #58
Anonymous
Anonymous
Aprile Crawford

I stumbled onto your post as I was out searching for Color Real Estate also! Honestly I could not remember the name just the pink flamingos. I too am really disappointed that they are no longer around. I loved the company, service and catalogs as well. Oh well, my search will begin. Thanks

Mar 02, 2012 10:40 AM #59
Anonymous
Anonymous
Mickie Shea

And the funeral goes on!  I am still mourning, and having a great deal of difficulty with this loss.   I have tried Merrill, and some others mentioned here.  NOTHING matches CFRE!  How could Merrill take this and let it die like this?  A power that is trying to force feed the use of sub-standard marketing materials, i.e., "if its not out there, and agents cant buy them anymore, they will be forced to use ours!"  CFRE had the WIT that I needed on my materials, they were unique in that.  NOONE else has that. Ok, I am making my own, borrowing from ones I recall from past CFRE samples I still have.  And, in the meantime, if anyone finds one that equals that WIT, please post!

Mar 09, 2012 05:09 PM #60
Anonymous
Anonymous
Jan Sgueglia

On believeable, I was in real estate for 25 yrs. in Florida and we ordered all kinds of marketing items from them.

I am now working as an assistant in SC and showed some of the items I used to my realtor and he said lets order.

Now what do I do!

To bad a lot of good companies went down when real estate went down.

 

 

Apr 25, 2012 11:42 AM #61
Anonymous
Anonymous
Anne Meczywor

I have a boxful of pink birds with nowhere to flock.  I just found out CRE is no more, and I am sad.  Their catalog was the BEST.  Their pet-friendly office in Lee, Ma was awesome, too.  Come back!!!!!

 

Apr 30, 2012 03:53 PM #62
Anonymous
Anonymous
Carole Copeland Thomas

I am not a realtor but used Color For Real Estate for my speaking and training business ten years ago.  Loved their products and the quality stock they used.  Wanted to use them again but now realizing from this discussion group in 2012 that they have been gone for quite a while.

I now use www.ad-graphics.com with great success.  1000 full color double sided post cards for $86 shipped.  They have also produced beautiful 5.5 x 8.5 catalog booklets at a very reasonable price.  I highly recomment them.  Ask for Bonnie if you them.

Jun 13, 2012 12:03 PM #63
Anonymous
Anonymous
Anne

I really like this company. http://www.sparrowandjacobs.com/index.php

Jul 06, 2012 06:53 AM #64
Anonymous
Anonymous
Mickie Shea

Close...but, no cigar.  Like all replacements I've found...NOTHING has shown the WIT, the snappy, sharp, intelligent words that nailed it, and brought the message home...and, that said 'this is no ordinary realtor' !  The kind of marketing that I want to be identified with.  No ho-hum, same old, routine stuff.

Sparrow and Jacobs ... are you listening?  This could make you some money...would make you stand out!

Jul 06, 2012 06:09 PM #65
Anonymous
Anonymous
Angie

Yes, my flock flew away too.  Was bummed a few years ago and was using CFRE instead of Merrill.......now on my own and would love to see a company like CFRE come back.  I think I might have a fish or two in my drawer.......miss you CFRE

Mar 11, 2013 04:02 PM #66
Anonymous
Anonymous
Laurie

Damnit!  I got out of real estate at the end of 2009 when the bottem fell out of the mortgage market.  I knew I would one day return.  Well this is the day.  I switched to Coldwell Banker and luckily they have a ton of marketing materials available to us.  But with a half-shaved head I like to stand out.  I went to CFRE.com to see about getting a new catalog and WTF?  I even found a lone flamingo in my file.  She is looking for company.  :(  CFRE always made me laugh.  As a humorist myself (BiggestLeeker.com) I always appreciated real estate on the edge of insanity.

Apr 21, 2013 04:33 PM #67
Rainer
10,314
Carol B.C. Honkanen
Brave New Realty LLC - Snohomish, WA
Designated Broker & CMM

I have been searching for a replacement too.

The http://www.nhsprint.com  seems to have many things to order and do customized.

But, their prices are for larger bulk.  CFRE used to give you options and change up the order, etc...
to give more variety (for the bookmarks, for example).

I too  miss the business card labels.  I'm still using the ones I purchased years ago, with old company
information on it!  I love them so much that I put a new sticker over the old information on those stickers!!! LoL

I still have not found a company that does the beautiful Welcome Home books that we'd give as presents to our buyers at closing!

May 07, 2013 08:12 AM #68
Rainer
3,738
Mickie Shea
Real Assets - Plano, TX
Real Assets

 

OMG...finally, an alternative!  Thanks for posting re www.nhsprint.com Carol!  Its close!  and, its the closest I have found to CFRE.  For all of you, I have just reviewed their site and their inventory...truly, its quite 'close'.  They aren't as witty and sharp as CFRE used to be.  But, so close in many other ways.  I'm thinking they will get there!  There's a place in my heart for good mailers!  And, again....FINALLY!  I am grateful!

 

May 21, 2013 10:30 AM #69
Anonymous
Anonymous
Shawna

Say it isn't so! Another casualty of the melt down. The only person who will be happy about this is my now adult daughter. As a RE broker I sent out 10's of thousands of these cards over the years. It was great extra money for my then young daughter to be hired by me to put on labels. Somewhere around age 15 there was a revolt in the land of post card preperation, a labor strike! Said daughter said she couldn't look at another post card. She eventually went off strike, but the price of labor had doubled.  LOL

Jun 12, 2013 02:33 PM #70
Rainmaker
814,173
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

When I owned a real estate firm we used Color for Real Estate and I loved them. Of course, I always loved reading their catalog as well - always entertaining.

Now, as a real estate copywriter, I don't need the postcards, but I still wish they were out there, in business, doing well.

Darn!

Mar 26, 2014 08:20 PM #71
Anonymous
Anonymous
Charlene
Aw, what a bummer! I loved CFRE too! I still have one of their wonderful catalogs with it's funnies and wit. Someone bring them back please! They must have made their millions if they sold out :( Hope they know how much they are missed.
Apr 27, 2014 01:38 PM #72
Anonymous
Anonymous
J. Mario Preza

Well, like you, I had not used CFRE in a while, and was anticipating that they were probably not around, like many other things that fell by the wayside when the market shifted (even if we don't attribute their demise to that, necessarily). As for Flamingoes, well, fortunately when I had the dozen, I would redeem them, and a good thing I did, it seems. Like some gift cards, if you snooze you loose.
I'm using a variety of local printers, but, those templates CFRE had made it simple, fun and easy, perhaps Merrill will do something similar down the line...

Aug 27, 2014 09:56 AM #73
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Rainmaker
341,459

Elizabeth Bolton

Cambridge MA Realtor
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