Color For Real Estate No More - Got Any Ideas?

By
Real Estate Agent with RE/MAX Destiny Real Estate Cambridge, MA

Pink flamingo cards from Color for Real EstateColor for Real Estate was always my favorite real estate marketing company, hands down.  Funny, creative, smart - their postcards were so much better than any other companies' offerings.  My catalogs would be filled with post-its marking my favorites.

I tend to bite off more than I can chew with marketing materials.  That's my excuse at least - with stacks of unsent CFRE postcards still on my shelves I hadn't looked for new Color for Real Estate items in a good long while.

An embarrassingly long while as it turns out. 

Now that I'm coming up for air business-wise I wanted to pull together a marketing plan.  Figuring that I'd take a look at what Color for Real Estate had on offer I tried to pull up their website.

No luck.  Every link I clicked on went to a Merrill webpage.

Bummer! Big bummer.  Turns out Merrill bought Color for Real Estate - in 2004!! (told ya I had a big stock of postcards!) and then just let the company die.

What a shame. 

Are most of the real estate marketing companies kaput? When I started in real estate in 2000 I would accumulate a stack of catalogs.  I don't think I get any now.

I'm all for online endeavors but I still think there's a place for mailings. My CFRE postcards made a  successful expireds campaign for example.

Are any of you former Color for Real Estate fans?  Whether you are or not - who do you use for marketing materials? 

And what on earth am I going to do with all my Famous Flamingo Club cards?!

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the printer to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Topic:
ActiveRain Community
Groups:
ActiveRain Guerrilla Marketing Station
Diary of a Realtor
Marketing for Cheapskates
The Art Of Marketing You

Comments 71 New Comment

Anonymous
Post a Comment
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the car to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Anonymous #67
Anonymous
Laurie

Damnit!  I got out of real estate at the end of 2009 when the bottem fell out of the mortgage market.  I knew I would one day return.  Well this is the day.  I switched to Coldwell Banker and luckily they have a ton of marketing materials available to us.  But with a half-shaved head I like to stand out.  I went to CFRE.com to see about getting a new catalog and WTF?  I even found a lone flamingo in my file.  She is looking for company.  :(  CFRE always made me laugh.  As a humorist myself (BiggestLeeker.com) I always appreciated real estate on the edge of insanity.

April 21, 2013 04:33 PM
Rainer
10,314
Carol B.C. Honkanen
Designated Broker & CMM
Brave New Realty LLC

I have been searching for a replacement too.

The http://www.nhsprint.com  seems to have many things to order and do customized.

But, their prices are for larger bulk.  CFRE used to give you options and change up the order, etc...
to give more variety (for the bookmarks, for example).

I too  miss the business card labels.  I'm still using the ones I purchased years ago, with old company
information on it!  I love them so much that I put a new sticker over the old information on those stickers!!! LoL

I still have not found a company that does the beautiful Welcome Home books that we'd give as presents to our buyers at closing!

May 07, 2013 08:12 AM
Rainer
3,738
Mickie Shea
Real Assets
Real Assets

 

OMG...finally, an alternative!  Thanks for posting re www.nhsprint.com Carol!  Its close!  and, its the closest I have found to CFRE.  For all of you, I have just reviewed their site and their inventory...truly, its quite 'close'.  They aren't as witty and sharp as CFRE used to be.  But, so close in many other ways.  I'm thinking they will get there!  There's a place in my heart for good mailers!  And, again....FINALLY!  I am grateful!

 

May 21, 2013 10:30 AM
Anonymous #70
Anonymous
Shawna

Say it isn't so! Another casualty of the melt down. The only person who will be happy about this is my now adult daughter. As a RE broker I sent out 10's of thousands of these cards over the years. It was great extra money for my then young daughter to be hired by me to put on labels. Somewhere around age 15 there was a revolt in the land of post card preperation, a labor strike! Said daughter said she couldn't look at another post card. She eventually went off strike, but the price of labor had doubled.  LOL

June 12, 2013 02:33 PM
Rainmaker
747,670
Marte Cliff
your real estate writer
Marte Cliff Copywriting

When I owned a real estate firm we used Color for Real Estate and I loved them. Of course, I always loved reading their catalog as well - always entertaining.

Now, as a real estate copywriter, I don't need the postcards, but I still wish they were out there, in business, doing well.

Darn!

March 26, 2014 08:20 PM
Anonymous
Post a Comment
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the man to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Rainmaker
341,413

Elizabeth Bolton

Cambridge MA Realtor
Ask me a question
*
*
*
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the chair to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase: