How to put your buyers and sellers to work for you!

By
Services for Real Estate Pros with CBSHOME Real Estate

seller bookletWe all know the most powerful business building tools we have are those happy buyers and sellers who happily refer us to their friends and family. One of the best (and cheapest) tools I've found to help them are simple view binders with inserts.

Each of my sellers receives a viewbinder with 5 pocket-dividers. The tabs read as follows: Listing Paperwork; Internet Stat Updates; CMA Updates; Showing Feedback; and Purchase Agreement. Of course, if you give them a binder, you had better follow through with your feedback.

I can't count the times over the years that a seller may have a guest over who also has their house listed with another agent. Invariably, the conversation turns to real estate and the progress of their listing and marketing efforts of the agents. My sellers just grab their binders and share their progress, feedback, etc.

I've listed a lot of expired listings by referral from a seller who showed off their book, most times even while their house was still on the market.

All for the whopping investment of about four dollars...

buyer bookletAs powerful and effective as the listing booklets are, even more powerful are the buyers booklets! The buyers will get a booklet when their offer is accepted. Remember, their excitement is high and they want to show off their 'new home' to anyone within earshot.

Many times, those buyers will keep their booklets at work. They bring them to home inspections, even to the closing. I've been referred many many times by excited buyers showing off their new home booklets at work or family gatherings.

Both during after your transaction, your buyers and sellers will have a complete record of their experience with you...  And that is one of the best ways to put your buyers and sellers to work for you!

Ten Recent Posts about Real Estate or the Marketing of Real Estate:

•1.       Thinking of selling? Is the security of your listing worth 50 bucks to your agent?

•2.       How to put your buyers and sellers to work for you!

•3.       The BEST thing about Real Estate is...

•4.       How do you market a house... When no one is watching???

•5.       But my Grandma's cousin's neighbor's hairdresser's Uncle Joe got HIS offer accepted!

•6.       Yes, I said it with a Straight Face!

•7.       How to be the 'WORLD's GREATEST LANDLORD'!

•8.       A rose by any other name... ...is a green chocolate chip cookie???

•9.       Shopping List: New Jeans, Shampoo, Cordless Drill, and a HOUSE?

•10.   Don't take a fake wife to a Real Estate closing!

Bill Swanson is an agent with CBSHome Real Estate with over 20 years experience of helping buyers and sellers in the Omaha area.

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Dan Edward Phillips 07/12/2010 07:59 AM
Topic:
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Rainmaker
347,372
Keisha Hosea- KASIHomes.com
KASI Homes - Chino Hills, CA
Real Estate Solutions For Real People

Great advice Bill. I love the idea of a view binder.

Jul 08, 2010 09:13 PM #1
Rainmaker
169,608
Bill Swanson
CBSHOME Real Estate - Omaha, NE

Thanks for reading Keisha, they definitely work!

Jul 08, 2010 09:34 PM #2
Rainmaker
582,926
Dan Edward Phillips
Dan Edward Phillips - Eureka, CA
Realtor and Broker/Owner

Hi Bill, excellent post, the idea of a buyers view binder is outstanding!

Jul 09, 2010 01:10 AM #3
Rainmaker
654,073
Joetta Fort
The DiGiorgio Group - Arvada, CO
Independent Broker, Homes Denver to Boulder

This is such a great idea!  I'm developing a binder for listing presentations now, I think I'll switch it up to go along with your method. 

Sep 23, 2010 05:57 PM #4
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Bill Swanson

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