Forever is composed of nows.

By
Real Estate Agent

"I don't feel comfortable about committing to ActiveRain, or any other platform that I don't own. What if ActiveRain gets bought by Google or they change the price or terms?"

First off, thank you Harj Gill for bringing up this issue and addressing it in your own blog post today. I'd like to echo your statements, and add some of my own.

"With the past, I have nothing to do; nor with the future. I live now." ~Ralph Waldo Emerson

We are in the midst of the worst housing recessions in history. The actual job of selling real estate in today's market is extremely difficult. When I sold real estate in the late 90's and early part of this decade I viewed my job as 90% marketing to get the clients, and 10% actually representing my clients. Listings sold themselves, oftentimes just hours after they were put on the market. Buyer clients were in such a frenzy they nearly always bought on the first tour, and getting a deal closed was always a cinch. No money? No credit? No job? No problem! Now it seems that with the complications brought by REO's and short sales, the real work starts after the buyer finds the home they want. 

However, there are silver linings. One of which is the marketing revolution that blogging has brought to the industry. This is a unique time; a gold rush of sorts. A motivated real estate professional can sign up for ActiveRain at noon, write their first blog post by 1pm, and have a top ranked article on Google by 1:15pm. The reach, authority, and power afforded by this medium is immense, and yet, the percentage of RainMakers taking advantage of this opportunity is very small when compared to the number of professionals in the industry.

We know the site works; I'm constantly hearing success stories that blow my mind. ActiveRain has changed lives, and saved careers. 

Yet, we don't know what the future may bring. Today, ActiveRain is Google's golden child, but who knows what will happen tomorrow. Today, ActiveRain costs $39 per month for RainMaker access. Might we change our mind and start charging $199 for the same service tomorrow? Does it matter? 

"If you worry about what might be, and wonder what might have been, you will ignore what is." 

In a few years everything will change in this business, just like everything is different today than it was three years ago. Today ActiveRain represents a golden arrow for you business. Use it up. Squeeze every last drop of success from it that you can. 

I never think of the future. It comes soon enough." ~Albert Einstein

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Re-Bloggged 3 times:

Re-Blogged By Re-Blogged At
  1. Joel Kruse 07/14/2010 03:37 PM
  2. Linda Sabo 07/16/2010 02:11 PM
  3. Tony Marriott 07/16/2010 04:35 PM
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Rainmaker
191,546
Tom Waite
So Cal-Apartment Bldg Investments
Thomas Waite Real Estate Broker

Great thoughts and blog.

Concise well delivered information and slant on the issues.

July 18, 2010 02:59 PM
Rainmaker
76,292
Sonya Nevins
Sonya R. Nevins, STAR REALTY, LLC (Waterbury, CT)

Yesterday is history, tomorrow is a mystery, today is a gift - that's why its called the present...

Sonya R Nevins (Star Realty, LLC) Waterbury, CT

July 19, 2010 03:12 PM
Rainmaker
904,292
Bill Gassett
Metrowest Massachusetts Real Estate
RE/MAX Executive Realty

The easiest solution to this is to have both. Everyone should have both to create synergy, SEO ect. It just makes good business sense!

July 24, 2010 08:08 AM
Ambassador
1,164,102
Norma Toering
Palos Verdes Homes in Los Angeles Area
Charlemagne International Properties

Now works for me--I always try to make the most out of today and deal with tomorrow when it arrives.

July 24, 2010 09:43 AM
Rainmaker
430,264
René Fabre
New Media Marketing
First American Title

Living in the now... I like it. I for one do not want to be a prisoner of the past. I cherish tradition, I honor the past, but I am in these times regardless if I look backward or forward. I love the adventure and one of the things I appreciate about Active Rain is the sharing. I have the opportunity everyday to talk to people about their world and I get to share mine. I appreciate the fact that AR is not an agreement fest, it's a conversation. Nice post... thanks.

July 25, 2010 03:46 PM
Anonymous
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Jon Washburn

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