On Page ONE of Google? If I am a seller – what does that do for me?

By
Real Estate Agent with Keller Williams NY Realty - 120 Bloomingdale Road #101, White Plains NY 10605

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We often hear an agent or brokerage bragging about being on the first page of Google.  Many sellers see being on the first page of Google and other major search engines such as Yahoo and Bing as a moot point.  It is not – but it all depends on the nature of the search. Being first for long-tail searches for real estate rather than general terms is key. (For those who don’t know what a “long tail” search means – be patient – all we be revealed) A page one Google search for some general search criteria – is meaningless – and that is where the confusion arises.  Most of us strive to be on page one of a Google search – but that begs the question:  The first page of Google for what search?

I might be on the first page of  Google for the search term “real estate in the United States of America.”

What does that do for my seller in New York?

The answer is nothing – absolutely nothing.  The same could be said for being on page one for “New York real estate.”  That might get me a lot of phone calls, but  it does nothing for a seller in a village or town in lower Westchester.   People who are searching an entire state may not even be contemplating a purchase.  Why are they looking?  Who knows?   And if – perchance – they are looking to buy a home in that state – they are a looooong way from  buying anything.  They are cutting a wide swath because they don’t know what they want yet.

How about the search criteria – “Westchester real estate”?

What does this do for my seller in White Plains?

Well, we are closer – but no cigar.  That buyer is  searching an entire county.  This isn’t a buyer – it is a long-term lead that an agent might cultivate over a period of six months to two years.   This does nothing for a seller whose home is on the market NOW.

How about the search “real estate White Plains”?

What does this do for my seller in Gedney Farms (a famous neighborhood)  or in Jefferson Place (a large condo complex)?

Well, we are certainly getting warmer – but have you ever looked at what comes up with such a search?  Not so great as one might expect.  When I searched “White Plains real estate”  Google pulled up several broker sites and maybe one or two agent sites.  Most of these were “sponsored” – that is the brokerages or agent paid for that position.  The organic results (not sponsored)  pulled up large national sites such as Trulia and Zillow.   These are still big generic sites that are guiding the buyer to their public-facing MLS – which covers the entire county and beyond.

Anyone happy with those results is still a long way from buying.  Those who are narrowing down their search are frustrated. By the time most buyers are ready to call an agent or are ready to go to open houses – they are drilling down to specific neighborhoods, subdivisions or condo/coop complexes.   The frustrated group is going to scrap that search and start looking for far more specific search terms.

But its those very frustrated searchers that sellers want to pull in. Those with an itchy finger on the trigger that are ready to act and are looking in your subdivision or your condo complex.  Sellers – listen up – you want your listing front and center to this type of buyer.

 

 

To Search for Homes and for further information go to my website/blog with free home search at The Westchester View

I am always happy to answer your questions and you can speak to me directly on my moble phone: 914-374-5529.

© 2010 – Ruthmarie G. Hicks – http://thewestchesterview.com.  All rights reserved.

On Page ONE of Google? If I am a seller – what does that do for me?

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Topic:
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long tail keywords for real estate search

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Show All Comments
Ambassador
1,327,482
Jon Zolsky, Daytona Beach, FL
Selling Daytona paradise for heavenly good prices
Daytona Condo Realty, 386-405-4408

I guess there are so many variables, that making any conclusions is difficult. The keyword may be local, but if people are not looking for this keyword, being number 1 and being #15 makes little difference.

July 18, 2010 06:06 PM
Rainmaker
437,217
JL Boney, III
Columbia, SC Real Estate
Russell and Jeffcoat

Ranking number one on Google for as many keywords as you can is great for exposure. I prefer the use of longtails myself. Easier to rank number one and more effective.

July 18, 2010 06:26 PM
Rainmaker
680,225
Ruthmarie Hicks
Keller Williams NY Realty - 120 Bloomingdale Road #101, White Plains NY 10605

Hi Jon - but you can check on that.  I only use keywords that people are actually searching with.

Hi JL - Yes, this is true.  Trying to rank for a city or a town when thousands are trying to do the same thing is ridiculous.  YOu have to buy those adwords - but it can be crazy $$$.  Long tail is far more targeted.

July 18, 2010 09:44 PM
Ambassador
883,319
Lane Bailey
Realtor & Car Guy
Century 21 Results Realty

Quality may just be equal to quantity in this regard... of course, the quantity has to be the right portfolio of terms. 

July 18, 2010 10:22 PM
Rainmaker
680,225
Ruthmarie Hicks
Keller Williams NY Realty - 120 Bloomingdale Road #101, White Plains NY 10605

Right Lane,

The search parameters matter.  People have to actually be LOOKING using that search.  But that is easily researched.  The other issue is that if the web page or blog is trash - it doesn't matter.  Actually, it matters - bad publicity is worse than NO publicity.

July 19, 2010 12:29 AM
Rainmaker
818,747
J. Philip Faranda
Broker-Owner
J. Philip Faranda (J. Philip R.E. LLC) Westchester County NY

YUP. Nobody searches for Homes with a Hudson View in a river town by Googling "Westchester real estate."

July 19, 2010 01:15 AM
Rainmaker
680,225
Ruthmarie Hicks
Keller Williams NY Realty - 120 Bloomingdale Road #101, White Plains NY 10605

Hi Philip - too true.  They might - but only at the beginning of a search and only if they are not local.  I have friends in Manhattan who have no idea - Westchester is upstate wilderness to them.  THEY might start searching "westchester real estate."  But someone like that is months if not years away from buying.  My point is that on very specific search terms - it puts the listing right in front of people ready to buy. This is ov benefit to sellers as well as buyers. 

July 19, 2010 01:27 AM
Rainmaker
281,804
Carra Riley
CRB, CRS, GRI
Author, Speaker, Consultant, Carra Riley Inc.

Ruth Marie,

Good information to share! Yellow star!

Featured in Cosmic Cow Pie

Cosmic Cow

July 19, 2010 02:07 AM
Rainmaker
680,225
Ruthmarie Hicks
Keller Williams NY Realty - 120 Bloomingdale Road #101, White Plains NY 10605

Thanks so much for the feature Cara - I think people don't understand why long tail works better than short tail for some things.

 

July 19, 2010 03:06 AM
Rainmaker
1,565,040
Debbie Gartner
The Flooring Girl - Westchester hardwood flooring
Floor Coverings International Westchester NY & Stamford CT

Great points, Ruthmarie.  I've been reading a lot on SEO and long-tail search.  I definitely see the benefits you are talking about for real estate.  I think I need some help in reapplying to my biz.  Not quite sure how to do this yet.  Maybe some time we can talk on the phone.  I seem to be tripped up in my mind on a couple of things.

July 19, 2010 07:25 AM
Rainmaker
680,225
Ruthmarie Hicks
Keller Williams NY Realty - 120 Bloomingdale Road #101, White Plains NY 10605

Hi Debbie - call me any time you want... Some of the stuff Katerina teaches I can't tell you about because I took her class and it took her years to develop the techniques.  But I think that getting  more of a targeted audience would help. Your business is tougher than mine in that sense.  Mine is inherently local - yours not so much. Floor coverings could be CA, TX, NY - Europe - who knows?

July 19, 2010 06:53 PM
Rainmaker
684,086
Steve and Jan Bachman
Realtors - Northern Virginia
RE/MAX Gateway, Reston, Herndon, Ashburn, Sterling, Fairfax

Good one Ruthmarie. " Water front single family homes for sale in White Plains" is the kind of post title that will attract the most ready to act buyer.

July 20, 2010 08:02 AM
Rainmaker
680,225
Ruthmarie Hicks
Keller Williams NY Realty - 120 Bloomingdale Road #101, White Plains NY 10605

Great idea - but since White Plains is land-locked- it might scare them away as well! Westchester is surrounded by water - with a few execeptions - White Plains being one of them.  However, flooding is an issue around here. :-)

July 20, 2010 12:43 PM
Rainmaker
684,086
Steve and Jan Bachman
Realtors - Northern Virginia
RE/MAX Gateway, Reston, Herndon, Ashburn, Sterling, Fairfax

This shows why I need a buyer's agent like Ruthmarie when I move to her area. Here I could have bought in White Plains thinking I was near the water and all I was near was IBM.

July 21, 2010 11:10 AM
Rainmaker
680,225
Ruthmarie Hicks
Keller Williams NY Realty - 120 Bloomingdale Road #101, White Plains NY 10605

Thanks Steve.  A lot of people from out of area do think that lower Westchester pretty much sits on the water.  It's not that narrow - so there are plenty towns that really are landlocked.  There are also real differences between the river towns and the towns along the LI Sound.

July 21, 2010 11:17 AM
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Rainmaker
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Ruthmarie Hicks

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