Anyone Can Blog about Listings & Market Data - Where are YOU adding Value?

By
Real Estate Agent with Kathleen Cooper, Best Option-EXIT Realty Partners, REALTOR® 9084437/Brokers

Great post about posting more than "Just Listed" posts over and over.  Blogs are not meant to just feature your listings.  You have a website for that.  Be creative, add your style and write some articles for prospects and other local professionals.  Thanks for sharing Drew!

WARNING!  DON'T READ THIS POST IF YOU'RE SENSITIVE OR DON'T LIKE TO BE CHALLENGED!

I'm currently subscribed to 86 blogs on ActiveRain.  I pretty much follow most of the agents in Michigan that post regularly.  Sounds like a lot, but about half post less than once a month.

I also like to read blogs with catchy titles.  Believe it or not, they're ften pretty difficult to find!

Why?

Because too many blogs on ActiveRain are about listings & market data:( 


My Listing's Presentation is Better Than Yours

It seems posting about a listing is the first thing every agent does when they start blogging!  Unfortunately, few do it well and they all start to quickly look the same.

Ever hear the phrase, "you can't be everything to everyone"?  Apparantly a lot of agents haven't or have forgotten that phrase or what it means.  Many listing blog posts are pretty VANILLA as it appears they're written to appeal to anyone & everyone - despite the fact that only one person will eventually buy the property.

There are several books and articles written about how to analyze the features and shortcomings of a property and then discern the characteristics of potential buyers.  This is supposed to help agents focus on a narrow target market for better success, but it appears to be rarely done.

So, because they don't know how to aim their marketing efforts, shotguns rule over rifles.

How come agents don't get more creative & daring when presenting their listings? 

Why always several pics, a laundry list of features and a poorly written title?  Where's the pizzazz?  The emotional words that will grab attention?  You can't bake cookies and publish the aroma on the internet (yet) to help in selling a property.  You have to use words and creative pics.

By the way, did everyone forget that most buyers can find your listings at Realtor.com?  What is blogging about them supposed to do?  Get them more exposure than the thousands of dollars Realtor.com and the other related websites spend?

Have you ever read some of the comments written on listing posts?

"Nice house, good luck with the sale".

"Hope it sells quick for you"

"Charming house and nice presentation"

Are those vanilla or what?  But what else can someone write in respone to a vanilla post?


Data Overload

Now let's talk about market data.  Does anyone really think that in this "Age of Google", that agents have some type of exclusive access or control of housing market data?

Have you been to Zillow or Trulia lately?  The public can Google just about any data they want these days - recent sales, foreclosures, short sales, school rankings, crime, sex offenders, etc.

It's almost impossible to own data these days.

So, what do many agents on ActiveRain do? 

They post data, sometimes including nice looking charts & graphs.

That's just great, but what the heck are readers supposed to do with the data?

What's it mean to a buyer?  To a seller?  Are they supposed to draw their own conclusions?

It's no wonder agents aren't highly thought of by the public!

What would happen if you took your sick child to a doctor and he said something like, "blood pressure is 90 over 130, temperature is 99.1 degrees, and they have swollen glands" - and that was it.  Didn't offer a treatment, any suggestions to take care of the symptons or anything.

That's what I think of everytime an agent posts data without bothering to analyze what it means for their patients, err, I mean clients or target market.

Where's the expertise?  What are you're clients paying you for?  To be their Best Friend Forever, or for at least as long as it takes to complete their transaction?


Be a Lean, Mean Blogging Machine!

I'm sure I've stepped on a few toes with this post, but I'm not sorry about it.

I don't need to "connect" with everyone that reads this post.

If I connect with just 1% of the 187,014 current AR members, those 1,870 people will keep me plenty busy & entertained!

Why are you so afraid to have the same attitude?

Experiment, be daring with your posts and try to distance yourself from the herd.

Be true to yourself by not conforming.

MORTGAGE, EXPERT, MICHIGAN, BIRMINGHAM, BLOOMFIELD, DETROIT, ROCHESTER, ROYAL OAK, TROY

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Drew Sygit: CMPS, CMC, CRMS, CMLO, CALO, MBA, NAMB/MAMP Instructor & Speaker
The most Certified Mortgage Expert in the Midwest

Contact him for The Lending Edge
P: 248-356-3739 • F: 866-215-3755 • dsygit@TheLendingEdge.comwww.TheLendingEdge.com

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Ambassador
785,292
Charlie Ragonesi
Homes - Big Canoe, Jasper, North Georgia Pros
AllMountainRealty.com

I found that about half way thru this post I experienced data overload. Listing with the mls here on rain is a part of the network

July 20, 2010 05:12 PM
Rainmaker
227,931
Linda Jandura
Realtor, North Carolina Buyer & Seller Specialist
Raleigh Cary Realty

Boy, we've just been over this so many times. (See Leesa Finley's blog on why blogs are written.)

 When I write a blog about my listing or market reports, it's not to entertain you. It's for SEO and to get people who arent' Realtors to read it. 

I write a lot of different stuff, some for the AR community, but mostly for my clients.

I will read some of your other stuff now though. Hopefully you'll read some of my stuff that's not listings or market reports. (just skip over those!).

Have a good week.

July 20, 2010 05:17 PM
Rainmaker
360,797
Kathleen Cooper
EXIT Realty Partners - Broker, REALTOR®
Kathleen Cooper, Best Option-EXIT Realty Partners, REALTOR®

Charlie,

This was not my post, it's a re-blog that I posted from Drew, but he's right.  Posting just listings is not the point of AR.  No one said it's not part of the network, but it shouldn't be all of the network and that's all some post.  

Sincerely,

Kathleen 

July 20, 2010 05:18 PM
Rainer
61,453
Lexi & Jordan Ostlund
RE/MAX Professionals

Good info.  We didn't know any etter until we took some of the AR university classes.  Thanks for sharing!

July 20, 2010 05:18 PM
Rainmaker
397,835
Kathryn Acciari
Realtor - CDPE, CIAS, Sturbridge MA Real Estate
RE/MAX Professional Associates, with offices in Sturbridge, Charlton, Auburn, Spencer, and Shrewsbury

Kathleen, I'm so glad you re-blogged this.  I'd not seen it when Drew posted it.  For me, writing about market data helps me keep in touch with...the market!  But it can get dry and dull (like unwashed hair), so I'll have to think about his call to action.  Thanks!

July 20, 2010 10:14 PM
Rainmaker
69,473
Loan Survivor Real Estate Financing Expert
Purchases, First Time Buyers, Pre-Approvals, Refinance

Kathleen - thanks for reblogging my post:)  I'm glad you're getting comments on it also!

July 21, 2010 07:26 AM
Rainmaker
525,809
Shirley Parks
Broker, 210-414-0966, San Antonio TX Homes
Sands Realty 210-414-0966

Hi Kathleen,  Interesting.  I like seeing blogs that are a mix of information and entertainment.

July 21, 2010 09:02 PM
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Rainmaker
360,797

Kathleen Cooper

EXIT Realty Partners - Broker, REALTOR®
What's My Home Worth?
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