Do You Use Dynamic Page Titles?

By
Real Estate Services with IDX, LLC.

What are dynamic page titles? How are they different from static, or non-existent page titles? 

First off, a non-existent page title is just that - there is no tag in the header. The top of the browser page, above the URL bar, displays company name, if that.

What about a static page title?

It's a page that may contain IDX/MLS content that changes daily or weekly, and yet the page title remains the same for every property listing.

So what's wrong with static titles?

Static titles are considered duplicates by the search engines. Google considers usability a key attribute for any indexable site, and duplicate tags reduce usability. In fact, Google has a specific area on their Webmaster Tools site that provides information about pages that contain duplicate tags. They do this to encourage webmasters to REMOVE duplicate page titles from their website.

What should a dynamic title tag look like?

Below is an example of a dynamic, SEO-friendly, IDX property listing page title.

Notice that the tag starts with City name (dynamic) followed by static keywords, then street address, city, state, company name, and listing ID# - All dynamically generated for each property listing!

Realtors® began to notice that instead of getting low quality, high bounce rate traffic from paid and organic search, they began to show up #1 in Google for terms such as "Wichita home for sale Belle Terre".

As you can see below, this IDX listing page is getting picked up because the IDX tag is dynamic, unique, and keyword-rich for each individual listing:

Why are title tags important?

Title tags are crucial a piece of the SEO puzzle. SEOmoz.org, a popular website focusing on search engine optimization (SEO) polled 72 SEO experts in 2009. The results of this survey were very clear.

Keyword-rich Title Tags are CRITICAL to getting IDX pages indexed, and indexed well.

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Topic:
Real Estate Sales and Marketing
Groups:
ActiveRain IDX
ActiveSEO
Real Estate SEO
SEO for Realtors
Tech Corner
Tags:
integrated idx
idx tools
custom idx
idxmls solutions

Comments 36 New Comment

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Rainer
153,955
Kristina Heili
Keller Williams Premier Realty

Great information. I've got this one tucked into my SEO file and definitely will revisit all of my website pages to make sure a dynamic title exists. I vividly recall speaking to my website support team member tell me not to worry about the page title, that it's ok as it is (same title on EVERY page!). Ugh! I just keep on learning with AR. Thanks for a great post.

August 03, 2010 02:53 PM
Rainer
46,963
Lisa Hickling

Any chance that you'll add a bit of PHP code to demonstrate how dynamic page titles should be implemented? I'm interested.

 

August 07, 2010 10:02 PM
Rainer
18,944
Crystal Morris
Second Self Virtual Assistance

Excellent post with excellent points.  Thanks

August 12, 2010 09:19 AM
Rainmaker
260,268
Wayne B. Pruner
Tigard Oregon Homes for Sale, Realtor, GRI
Oregon First

Thanks for the post and the great comments. This is good stuff.

September 22, 2010 12:13 AM
Rainmaker
544,499
Corinne Guest
Find Your Barrington Dream Country Suburban Home
Managing Broker-Barrington Realty Company

This is so funny I was playing with these this morning and thinking about which way was best. And then I thought, Active Rain IDX Broker and here is my answer. Awesome.

January 09, 2011 09:46 PM
Anonymous
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Rainer
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IDX Broker

IDX, LLC.
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Blogging about all things IDX/MLS, including IDX Broker tools and resources that make Agents' and Brokers' lives easier.