A Picture is Worth a Thousand Words--Which Thousand Words Does Your Listing Portray?

By
Real Estate Agent with Benchmark Realty, LLC (615) 495-0752 or www.TWRealtyGroup.net TN License #315195

A Picture is Worth a Thousand Words--Which Thousand Words Does Your Listing Portray?

We've all heard the saying "a picture is worth a thousand words". Why is it then so many REALTORS® put terrible photographs of their listings on the MLS (multiple listing service).

These are the photographss buyers will see on the internet as they search for a new home. Listing agents know buyers view these photographs closely to determine which homes they would like to see.  

A Picture is Worth a Thousand WordsDo these listing agents actually want buyers to visit the home?  How could they post something that is so bad.  It reflects poorly on the house and even more poorly on the listing agent. 

Take the photo to the right for example. What does that photograph say to you? Does this home invite you in? Would this picture encourage you to go see this listing?

Would you believe this photograph is from an expired listing in Franklin TN once listed for $1.3M? That's right $1.3M.

What words do you want your photographs to evoke when your listing agent puts them on the MLS?

Do you want the words to be beautiful, stunning, luxurious, spacious, well-lit, fresh, warm and welcoming?  Or do you want the pictures to elicit the following responses dark, dirty, abused, cluttered, dated and old.  Those are just a few of the words that will come to mind as buyers view your listing.

A Picture is Worth a Thousand WordsThe picture to the left is from the same $1.3M home. The MLS allows 20 photographs but the listing agent only used 10 of the 20 and this was one of the 10. Why did she include this one?

This is a photo of the master bedroom. Doesn't exactly say luxurious does it? I guess the agent felt the large dog included in the photo was an asset that might help sell the home.

How about the photograph below. No $1.3M home is complete without a dog bed. Once again, this is one of the ten photographs used in the MLS.A Picture is Worth a Thousand Words If there weren't any better photographs to use, she should have excluded this one. It doesn't encourage a buyer to go look at this home.

As a matter of fact, a buyer might wonder where else this dog has been in the house.

I intentionally chose photographs from an expired listing at a high price point. Not exactly what you would expect to see in a $1.3M listing.

I see far worse than these photographs everyday. Some are blurry or fuzzy, others over-exposed or too dark. They don't show the true potential of the home.

The best way to showcase your listing is to use professional photography. I use a professional photographer who takes between 50-60 photographs of each listing. Then I choose the best 20 and put them in the MLS.

The others will be used in a virtual tour and on a single-property website I provide for all my listings. This gives buyers an ample opportunity to know what the home has to offer. Great photography encourages buyers to view your home.

A Picture is Worth a Thousand Words--Which Thousand Words Does Your Listing Portray?

Make sure your listing agent chooses the right thousand!!

Looking to sell your home, for a private consultation, contact Tammie White today at (615) 495-0752.

Posted by
************************************************************************************ 
 
Tammie White, REALTOR®
TW Realty Group
Benchmark Realty LLC
318 Seaboard Lane
Franklin TN 37067
(615) 495-0752 Direct
Email: Tammie@TWRealtyGroup.net
 
 
This posting with the content written here and photographs displayed are the intellectual property and opinions of Tammie White of Benchmark Realty LLC. Any party who uses this material without the permission of Tammie White is subject to copyright infringement and possible lawsuit.
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Topic:
Real Estate General Information
Location:
Tennessee Williamson County Franklin Franklin
Groups:
Expired Listings For Fun and Profit
HyperLocal Neighborhood and Community Posts
Tags:
selling your home
mls photographs
sellers tips

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Ambassador
1,068,696
Tammie White
TW Realty Group, Franklin TN
Benchmark Realty, LLC (615) 495-0752 or www.TWRealtyGroup.net

Debbie - Shocking really.

Cindy - By just looking at these pictures, I would say this home is over-priced. Nothing in these pictures says $1.3M.

Chiara - My daughter is an excellent photographer and took photos for me prior to going to college. Now, I hire a photographer. I have a listing right now that was an expired. The previous agent did not use a professional photographer. His photos weren't terrible but they just didn't showcase the home. I had a professional photographer take the photos and I'm getting lots of views and showings. Photos do matter.

December 24, 2011 02:23 AM
Rainer
25,537
Bill Cullen
REMAX Absolute Realty Inc.

Hi Tammie,

You've touched on a topic that I am very sensitive about. I really feel that photographs are one of the key elements of the marketing package that will get a home sold. I am blown away by the the lack of quality images that are poster on MLS every day. Of course a $1.3 million listing needs to have even more time and attention paid to the photography, but even a more modestly priced listing deserves good service as well. I think we need to remember that the marketing material we put out there is a direct reflection of our business. If we can't do it well ourselves, then we need to at least be wise enough to find someone who can do it for us.

January 01, 2012 05:20 PM
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1,068,696
Tammie White
TW Realty Group, Franklin TN
Benchmark Realty, LLC (615) 495-0752 or www.TWRealtyGroup.net

Bill - I agree. Whether it is a modest listing or a million dollar listing, I always have professional photography done. Unless, the client disregards my advise regarding de-cluttering or painting. Then I wait. If they do those things later, then I have professional photos taken.

January 01, 2012 10:41 PM
Rainer
25,537
Bill Cullen
REMAX Absolute Realty Inc.

Tammie.  Great point. The clients definitely need to work with us to get the home looking it's absolute best. Taking photos of a cluttered mess won't get the response we're looking for either.

January 02, 2012 09:53 AM
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1,068,696
Tammie White
TW Realty Group, Franklin TN
Benchmark Realty, LLC (615) 495-0752 or www.TWRealtyGroup.net

Bill - So true. If clients take my advise and do what I ask, I have professional photos taken. It's been proven to get more showings.

January 02, 2012 11:05 AM
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Franklin TN Homes Real Estate Blog by Tammie White of Benchmark Realty LLC is a Great Place For Real Estate Agents and Potential Buyers and Sellers to get to know more about Franklin TN Homes as well as other parts of Williamson County. Locations of visitors to this page