This is why we get proofs...

By
Real Estate Agent with Select Realty Professionals

...and also why I always ask advertising vendors not to cut any of the verbiage from my ads.

What I said:

Looking for a home with historic charm but without the historic headaches? You've found it in this beautifully remodeled 1920's farmhouse. Granite countertops, stainless appliances, fireplace, & tri-level deck including a balcony from your owner's suite. Lots of space inside and out with large fenced back yard. Just past the state line on Ooltewah Ringgold Rd, this Georgia home is in the country but close to the city. $199,900 Buy this lovely old home with $0 down & $1,063.73/mo. Possible lease purchase also available.

And this is the proof that I got...

Now if you read it carefully, you'll see that it no longer says "...this Georgia home is in the country but close to the city." It's been changed to "...this Georgia home is in the country." Umm, OK, I guess that's factual although not what I was trying to communicate, but that isn't so very bad right?

But then if you look a little further down you'll see that "Buy this lovely old home..." (injecting a little bit of hokey Southern charm I thought!) has been changed to "Buy this old home."

Yeah, that's not at ALL what I was trying to say.

And that is why we get proofs.

By the way, 369 Ooltewah-Ringgold Rd is a lovely old home chock full of Southern charm. Check out this Ringgold home for sale.

Posted by

______________________________________________________

Julia Odom enjoys long walks on the beach, debating the renovation vs. restoration question and hanging out with home inspectors.

Visit Chattanooga Real Estate News to search homes for sale or view the rest of her blog

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Topic:
Real Estate Sales and Marketing
Location:
Georgia Catoosa County Ringgold
Groups:
Chattanooga Real Estate
'JACKED!!!!!
"Whacked"!!!
BananaTude
Activerain MLS Online
Tags:
advertising
proofs
errors ommisions

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Rainer
16,796
Jennifer Schaefer
Visionary Properties

Between this and the dolls you seem to be having quite the day!

July 27, 2010 05:25 PM
Rainer
214,957
Diane Williams

I don't believe you would have received much activity from the ad with "old home" advertised.  LOL

July 27, 2010 06:12 PM
Rainer
175,528
Julia Odom
Chattanooga Homes for Sale
Select Realty Professionals

Oh Jennifer, it's only getting worse. I'm about to post something else....stay tuned.

Diane, I wonder how many people would even notice?

July 27, 2010 06:38 PM
Ambassador
1,349,004
Anna Banana Kruchten
Phoenix Real Estate Agent, CRB, CRS 602-380-4886
Phoenix Property Shoppe

Oh Julia - this one makes me smile.  Sooooo many times I've been down this road over the years.  It's almost sad thinking about it.  We don't do much print advertising anymore so our in house staff KNOWS they need to shine!  I"m still laughing........good luck on getting this old home with So down SOLD!

Featured in BananaTude!

July 27, 2010 10:29 PM
Rainmaker
185,134
Tanya Nouwens
Montreal Real Estate Broker & Stager
RE/MAX Royal (Jordan)/Ready, Set...Sold! www.readysetsold.ca

Ahh yes, the foibles of artistic license : )  There's a reason why we say the things we do, and unless we're working with someone who understands real estate, we need to pay extra special super-duper attention to our marketing materials.  Great post.

August 04, 2010 08:40 PM
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Rainer
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Julia Odom

Chattanooga Homes for Sale
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