A Love Letter For The Seller?

By
Real Estate Broker Owner with Maxus Realty Group - Broker 301-246-0001 Broker - Realtor

Home Buyers Letter To Seller

A Love Letter To The Seller?



Over the years, I have used this tactic when we write offer for our buyers.
Sellers are said to focus on price more than anything else, but in some instances we find that they are also human and they "want" to sell their home to some deserving family.
There are many reasonable requests you might make with an offer but when accompanied by a personal letter from the buyer.. it has an impact.

How to write a love letter to the seller?

The first step is to understand the seller’s mentality. There are different types of sellers,  from the emotional ones that HAVE to sell because they are being relocated to a banker dealing with yet another foreclosure.
Banks that need to get short sales and foreclosures off their books normally choose financially strong home buyers who can pay cash and close the deal quickly. They could care less about the buyers family or their intentions.. . really?
After all, who is making the decision for the bank?
Its a human person with feelings and emotions.
I recall one instance where my buyer got picked over higher offers because he was in the Navy and the seller was a Navy veteran with many years of service. . Ok, I cheated a little bit, I saw the decoration in their home while I was showing it and my buyer took full advantage of it.

But can a lender selling a foreclosure  be swayed by emotional factors as well?
My answer is . . It can't hurt. There is always a chance something will work but only after is done.
After all, your chance is zero if the buyer does not write a letter.

The content of your letter should be geared to the seller based on know facts. . .here are a few tips:

Relocation and they hate to leave? A love letter is a must for them and very family member oriented . . .the cheesier the better. 
Regular seller with unknown intentions?  Focus on their pride and the beautiful improvements in the house. . your family will appreciate it for years to come.
Short Sale?  Very tactful letter. . focusing on your patience to wait it out and willing to go the distance because you understand the short sale process.
Foreclosure?   If you want to buy a  bank-owned home, you’ll need to demonstrate your financial prowess. Your letter should highlight this point. It does not hurt to mention a brief story about your family and why you want to move to the area.

No-No's
Do not, under no circumstances mention anything negative about the house. .
Samples?
"Our offer is low because your kitchen need major rehabbing. ."
"We have to paint over your horrific purple room before we move in"

Must Haves
You should include a picture of your kids or family portrait. . .include your pet if you have one.
All must be in one page. . .black and white picture and signed by the buyer.

Herboso & Associates
Maryland , DC and Virginia
240-898-1848
www.ReallyNiceHomes.com
"The edge you are looking for!"


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Re-Bloggged 3 times:

Re-Blogged By Re-Blogged At
  1. Kristi DeFazio 07/29/2010 11:05 AM
  2. Cheryl Ritchie 07/29/2010 11:52 AM
  3. Irina Riley 07/30/2010 12:42 AM
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Topic:
Real Estate General Information
Location:
Maryland
Groups:
Club Chaos
Local Expert
Realtors®
The Ninety-ninth Percentile
"Whacked"!!!
Tags:
first time home buyer in md
buyer agency
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Rainer
4,629
Jason Piedrasanta
Seth Campbell Realty Group

I had a listing with multiple offers and because one agent took the time to have his buyers write a love-letter, their offer was accepted even though it wasn't the highest.  My clients wanted them to have the house because they thought the potential buyers would take good care of the place they called home for the past 35 years.

July 30, 2010 02:07 AM
Ambassador
1,516,895
Christine Donovan
Broker/Attorney 800-610-7253 DRE01267479 - Costa M
Donovan Blatt Realty

A great idea to make your buyer stand out in the crowd especially in today's competitive market.

July 31, 2010 12:11 AM
Rainer
127,314
Dan Quinn
Dan Quinn
Prudential PenFed Realty

The photo option should go, but a nice, simple letter personalizes the offer.  I don't think a letter has ever made a difference for my sellers who, for the most part, are bottom line kind of people.

July 31, 2010 11:30 AM
Rainmaker
8,288
Janet Zasada, PA
A Delta Realty

I do have my Buyers give me a letter that they can give to the seller...I never thought of calling it a Love letter but they do help...Personalizing the buyer is a good thing...while I never used the picture part, I will think about that for future "love" letters....

August 02, 2010 11:10 AM
Rainmaker
134,732
Carmela Jacobs
Ventura Co., Los Angeles Co., CA, & Global Realtor
Prudential California Realty

Love letter's to Sellers...it really works!!! I've done it throughout the years (in good & bad times) and the stories, I have are just amazing and too long to write about.   

October 11, 2011 12:08 PM
Anonymous
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Fernando Herboso - Broker for Maxus Realty Group

301-246-0001 Serving Maryland, DC and Northern VA
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